A data profile of the people who buy, follow and care about Tablet computers in Indonesia — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 3,509,692 people in Indonesia.
The average Tablet computers fan in Indonesia is 36.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Web fiction, Gummy bear, Haikou, with strongest over-indexing on Web fiction (1.52× the country average).
Demographically, the Tablet computers audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 34 regions tracked by Rascasse.
The typical Tablet computers fan in Indonesia is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Tablet computers profile in Indonesia.
40.7% are female, 59.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 36.1 |
| Estimated audience size | 3,509,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Tablet computers audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Kalimantan | ~80K | 1.41× | |
| 02 | North Sulawesi | ~50K | 1.22× | |
| 03 | South Kalimantan | ~50K | 1.20× | |
| 04 | Central Kalimantan | ~30K | 1.17× | |
| 05 | South Sulawesi | ~100K | 1.10× | |
| 06 | North Kalimantan | ~10K | 1.09× | |
| 07 | Bangka-Belitung Islands | ~20K | 1.06× | |
| 08 | West Papua | ~10K | 1.06× | |
| 09 | West Kalimantan | ~50K | 1.05× | |
| 10 | Gorontalo (disambiguation)(2) | ~20K | 1.05× | |
| 11 | Papua (province) | ~20K | 1.03× | |
| 12 | Jakarta | ~300K | 1.02× | |
| 13 | Central Sulawesi | ~30K | 1.02× | |
| 14 | North Maluku | ~10K | 1.02× | |
| 15 | West Sulawesi | ~10K | 1.00× | |
| 16 | Jambi | ~40K | 0.99× | |
| 17 | Southeast Sulawesi | ~30K | 0.99× | |
| 18 | South Sumatra | ~80K | 0.98× | |
| 19 | Bengkulu | ~30K | 0.97× | |
| 20 | Maluku | ~20K | 0.97× | |
| 21 | Riau Islands | ~40K | 0.95× | |
| 22 | Banten | ~100K | 0.93× | |
| 23 | West Nusa Tenggara | ~40K | 0.92× | |
| 24 | West Java | ~500K | 0.91× | |
| 25 | Riau | ~80K | 0.91× | |
| 26 | East Nusa Tenggara | ~30K | 0.90× | |
| 27 | Special Region of Yogyakarta | ~50K | 0.89× | |
| 28 | Lampung | ~60K | 0.87× | |
| 29 | West Sumatra | ~50K | 0.87× | |
| 30 | Aceh | ~40K | 0.87× | |
| 31 | East Java | ~300K | 0.84× | |
| 32 | Central Java | ~300K | 0.82× | |
| 33 | North Sumatra | ~100K | 0.82× | |
| 34 | Bali | ~60K | 0.81× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IOS jailbreaking | Technology & Electronics | 2.34× | ||
| 02 | Bobby Jindal | Politics & Society | 2.33× | ||
| 03 | Gummy bear | Food & Beverages | 1.93× | ||
| 04 | Jyllands-Posten Muhammad cartoons controversy | Politics & Society | 1.84× | ||
| 05 | United States Census Bureau | Politics & Society | 1.83× | ||
| 06 | Wyeth | Health | 1.63× | ||
| 07 | Independent Online (South Africa) | News | 1.60× | ||
| 08 | Pocket Books | Literature | 1.57× | ||
| 09 | Jean-Jacques Rousseau | Politics & Society | 1.55× | ||
| 10 | IdeaCentre | Topic | 1.54× | ||
| 11 | Hyper (magazine) | Website / Newspaper / Magazine | 1.53× | ||
| 12 | Hong Kong Rangers FC | Sports | 1.53× | ||
| 13 | Web fiction | Literature | 1.52× | ||
| 14 | Need for Speed: Most Wanted (2012 video game) | Games | 1.52× | ||
| 15 | Media Research Center | Politics & Society | 1.52× | ||
| 16 | Haikou | Travel & Leisure | 1.51× | ||
| 17 | Kevin Rudolf | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.06× | |
| Individualism | JOY | 0.75× | |
| Social Media Usage | JOY | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.40× | |
| Patriotism | CONSERVATISM | 0.40× | |
| Healthy Lifestyle | BALANCE | 0.44× |
Tablet computers has an estimated audience of 3,509,692 people in Indonesia, concentrated in West Java and East Java.
40.7% of Tablet computers fans are female, 59.3% are male, with an average age of 36.1 years.
Tablet computers fans show strongest brand affinity for Web fiction (1.52×), Gummy bear (1.93×), and Haikou (1.51×) over the country average.
Tablet computers fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~300K), and Jakarta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on Gummy bear (1.93×), Haikou (1.51×), Hyper (magazine) (1.53×), and IOS jailbreaking (2.34×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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