A data profile of the people who buy, follow and care about Tablet computers in South Africa — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 1,258,431 people in South Africa.
Tablet computers has an estimated audience of 1,258,431 people in South Africa. 54.0% are female, 46.0% are male, average age 37.0. Top brand affinities: Computer memory, Hard drives, Projectors, Camcorders, Portable media players.
Top brand affinities include Computer memory, Hard drives, Projectors, with strongest over-indexing on Computer memory (1.59× the country average).
Demographically, the Tablet computers audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Tablet computers fan in South Africa is balanced, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Computer memory.
The key figures that characterise the Tablet computers profile in South Africa.
54.0% are female, 46.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 37.0 |
| Estimated audience size | 1,258,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Tablet computers audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IP camera | Home & Garden | 2.36× | ||
| 02 | Floodlight | Home & Garden | 2.07× | ||
| 03 | Chromecast | Technology & Electronics | 1.93× | ||
| 04 | Mortal Kombat | Games | 1.87× | ||
| 05 | Local area network | Technology & Electronics | 1.81× | ||
| 06 | Motion detector | Home & Garden | 1.76× | ||
| 07 | Motion detection | Home & Garden | 1.71× | ||
| 08 | Camcorders | Technology & Electronics | 1.66× | ||
| 09 | Projectors | Technology & Electronics | 1.64× | ||
| 10 | The Sims | Games | 1.63× | ||
| 11 | Night vision | Technology & Electronics | 1.62× | ||
| 12 | 4G | Technology & Electronics | 1.60× | ||
| 13 | Computer memory | Technology & Electronics | 1.59× | ||
| 14 | GPS tracking unit | Sports | 1.57× | ||
| 15 | Plug and play | Technology & Electronics | 1.57× | ||
| 16 | Secure Digital | Technology & Electronics | 1.56× | ||
| 17 | Liquid-crystal display | Technology & Electronics | 1.56× | ||
| 18 | Hard drives | Technology & Electronics | 1.54× | ||
| 19 | Network storage | Technology & Electronics | 1.53× | ||
| 20 | Portable media players | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.67× | |
| Patriotism | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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