A data profile of the people who buy, follow and care about Tablet computers in Portugal — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 1,666,931 people in Portugal.
The average Tablet computers fan in Portugal is 45.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Tablet computers audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Creativity.
The key figures that characterise the Tablet computers profile in Portugal.
49.6% are female, 50.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 45.0 |
| Estimated audience size | 1,666,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Tablet computers audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.09× | |
| 02 | Portalegre District | ~20K | 1.08× | |
| 03 | Guarda District | ~20K | 1.07× | |
| 04 | Beja District | ~30K | 1.05× | |
| 05 | Vila Real District | ~30K | 1.03× | |
| 06 | Évora District | ~30K | 1.02× | |
| 07 | Castelo Branco District | ~30K | 1.01× | |
| 08 | Azores | ~50K | 0.99× | |
| 09 | Viana do Castelo District | ~40K | 0.99× | |
| 10 | Viseu District | ~60K | 0.98× | |
| 11 | Madeira | ~50K | 0.97× | |
| 12 | Coimbra District | ~80K | 0.96× | |
| 13 | Aveiro District | ~100K | 0.95× | |
| 14 | Leiria District | ~90K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~300K | 0.88× | |
| 19 | Santarém District | ~70K | 0.88× | |
| 20 | Lisbon District | ~400K | 0.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Creativity | OPEN | 0.85× | |
| Spirituality | BALANCE | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.58× | |
| Indulgence | JOY | 0.62× | |
| Early Adopter Mentality | POWER | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.