A data profile of the people who buy, follow and care about Tablet computers in Italy — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 9,280,173 people in Italy.
The average Tablet computers fan in Italy is 44.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Gmail, Door County, Wisconsin, Used car, with strongest over-indexing on Gmail (1.72× the country average).
Demographically, the Tablet computers audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tablet computers fan in Italy is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Gmail.
The key figures that characterise the Tablet computers profile in Italy.
50.4% are female, 49.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 44.0 |
| Estimated audience size | 9,280,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Tablet computers audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.19× | |
| 02 | Campania | ~1M | 1.13× | |
| 03 | Calabria | ~300K | 1.12× | |
| 04 | Sicilia | ~900K | 1.08× | |
| 05 | Lombardy | ~1.5M | 1.07× | |
| 06 | Puglia | ~700K | 1.06× | |
| 07 | Aosta Valley | ~20K | 1.04× | |
| 08 | Piedmont | ~700K | 1.03× | |
| 09 | Abruzzo | ~200K | 1.00× | |
| 10 | Veneto | ~700K | 0.99× | |
| 11 | Trentino-Alto Adige/Südtirol | ~200K | 0.99× | |
| 12 | Molise | ~40K | 0.99× | |
| 13 | Umbria | ~100K | 0.98× | |
| 14 | Basilicata | ~80K | 0.97× | |
| 15 | Emilia-Romagna | ~700K | 0.96× | |
| 16 | Marche | ~200K | 0.95× | |
| 17 | Sardinia | ~200K | 0.94× | |
| 18 | Friuli-Venezia Giulia | ~200K | 0.94× | |
| 19 | Liguria | ~200K | 0.93× | |
| 20 | Tuscany | ~600K | 0.90× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GPS devices | Technology & Electronics | 1.90× | ||
| 02 | Vehicle insurance | Cars & Mobility | 1.84× | ||
| 03 | Gmail | Internet & Social Media | 1.72× | ||
| 04 | Heat pump | Home & Garden | 1.71× | ||
| 05 | Modem | Technology & Electronics | 1.70× | ||
| 06 | Photovoltaics | Home & Garden | 1.67× | ||
| 07 | Smartwatch | Technology & Electronics | 1.65× | ||
| 08 | Drill | Home & Garden | 1.64× | ||
| 09 | Online banking | Business & Career | 1.63× | ||
| 10 | Pension | Business & Career | 1.61× | ||
| 11 | Optical fiber | Technology & Electronics | 1.60× | ||
| 12 | Smart TV | Technology & Electronics | 1.58× | ||
| 13 | Housekeeping | Travel & Leisure | 1.58× | ||
| 14 | Loan | Business & Career | 1.57× | ||
| 15 | Solar panel | Home & Garden | 1.56× | ||
| 16 | Used car | Cars & Mobility | 1.55× | ||
| 17 | Clothes dryer | Home & Garden | 1.52× | ||
| 18 | Door County, Wisconsin | Travel & Leisure | 1.51× | ||
| 19 | Energy conservation | Home & Garden | 1.51× | ||
| 20 | Gigabyte | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Price Sensitivity | PREMIUM | 1.03× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.64× | |
| Individualism | JOY | 0.66× | |
| Design Affinity | PREMIUM | 0.66× |
Tablet computers has an estimated audience of 9,280,173 people in Italy, concentrated in Lombardy and Lazio.
50.4% of Tablet computers fans are female, 49.6% are male, with an average age of 44.0 years.
Tablet computers fans show strongest brand affinity for Gmail (1.72×), Door County, Wisconsin (1.51×), and Used car (1.55×) over the country average.
Tablet computers fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on Door County, Wisconsin (1.51×), Used car (1.55×), Smart TV (1.58×), and Smartwatch (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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