Tablet computers Audience in Italy
Tablet computers has an estimated audience of 9,280,173 people in Italy. 50.4% are female, 49.6% are male, average age 44.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Gmail, Door County, Wisconsin, Used car, Smart TV, Smartwatch.
The average Tablet computers fan in Italy is 44.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Gmail, Door County, Wisconsin, Used car, with strongest over-indexing on Gmail (1.72× the country average). Demographically, the Tablet computers audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Tablet computers fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 44.0 |
| Estimated audience size | 9,280,173 |
Audience persona
The typical Tablet computers fan in Italy is balanced, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Gmail.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,762,644 | 1.08× |
| Lazio | 1,404,410 | 1.24× |
| Campania | 1,230,347 | 1.18× |
| Sicilia | 906,445 | 1.13× |
| Piedmont | 721,432 | 1.05× |
| Veneto | 720,401 | 0.98× |
| Emilia-Romagna | 716,556 | 0.95× |
| Puglia | 698,497 | 1.09× |
| Tuscany | 513,462 | 0.83× |
| Calabria | 358,679 | 1.26× |
| Sardinia | 218,896 | 0.84× |
| Liguria | 210,704 | 0.81× |
| Abruzzo | 201,626 | 0.99× |
| Marche | 198,051 | 0.86× |
| Trentino-Alto Adige/Südtirol | 168,015 | 0.96× |
| Friuli-Venezia Giulia | 139,958 | 0.8× |
| Umbria | 136,543 | 0.91× |
| Basilicata | 68,095 | 0.8× |
| Molise | 40,415 | 0.92× |
| Aosta Valley | 31,456 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gmail | 1.72× | Internet & Social Media |
| Door County, Wisconsin | 1.51× | Travel & Leisure |
| Used car | 1.55× | Cars & Mobility |
| Smart TV | 1.58× | Technology & Electronics |
| Smartwatch | 1.65× | Technology & Electronics |
| Photovoltaics | 1.67× | Home & Garden |
| Online banking | 1.63× | Business & Career |
| Drill | 1.64× | Home & Garden |
| Loan | 1.57× | Business & Career |
| Pension | 1.61× | Business & Career |
| Housekeeping | 1.58× | Travel & Leisure |
| GPS devices | 1.9× | Technology & Electronics |
| Solar panel | 1.56× | Home & Garden |
| Heat pump | 1.71× | Home & Garden |
| Clothes dryer | 1.52× | Home & Garden |
| Optical fiber | 1.6× | Technology & Electronics |
| Vehicle insurance | 1.84× | Cars & Mobility |
| Modem | 1.7× | Technology & Electronics |
| Energy conservation | 1.51× | Home & Garden |
| Gigabyte | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.12 |
| Patriotism | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.04 |
| Extroversion | THRILL | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
See Tablet computers audiences in other countries
- Tablet computers — Germany
- Tablet computers — United States
- Tablet computers — United Kingdom
- Tablet computers — France
- Tablet computers — Spain
- Tablet computers — Brazil
- Tablet computers — Japan
- Tablet computers — South Korea
- Tablet computers — India
- Tablet computers — Canada
- Tablet computers — Mexico
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Tablet computers have in Italy?
Tablet computers has an estimated audience of 9,280,173 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Tablet computers fans?
50.4% of Tablet computers fans are female, 49.6% are male, with an average age of 44.0 years.
Which brands do Tablet computers fans like most?
Tablet computers fans show strongest brand affinity for Gmail (1.72×), Door County, Wisconsin (1.51×), and Used car (1.55×) over the country average.
Where do Tablet computers fans live in Italy?
Tablet computers fans in Italy are most concentrated in Lombardy (reach 1,762,644), Lazio (reach 1,404,410), and Campania (reach 1,230,347). These three regions account for the largest share of the active audience.
What other brands do Tablet computers fans also like?
Beyond Tablet computers itself, the audience over-indexes on Door County, Wisconsin (1.51×), Used car (1.55×), Smart TV (1.58×), and Smartwatch (1.65×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.