A data profile of the people who buy, follow and care about Tablet computers in Australia — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 2,923,369 people in Australia.
The average Tablet computers fan in Australia is 42.9 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Retirement community, Old age, C++, with strongest over-indexing on Retirement community (1.67× the country average).
Demographically, the Tablet computers audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Tablet computers fan in Australia is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Retirement community.
The key figures that characterise the Tablet computers profile in Australia.
52.2% are female, 47.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.9 |
| Estimated audience size | 2,923,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Tablet computers audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.04× | |
| 02 | Queensland | ~700K | 1.03× | |
| 03 | Australian Capital Territory | ~60K | 1.03× | |
| 04 | Tasmania | ~60K | 1.02× | |
| 05 | New South Wales | ~1M | 0.91× | |
| 06 | South Australia | ~200K | 0.91× | |
| 07 | Victoria | ~800K | 0.90× | |
| 08 | Western Australia | ~300K | 0.90× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | C (programming language) | Technology & Electronics | 2.29× | ||
| 02 | Contactless payment | Business & Career | 1.94× | ||
| 03 | C++ | Technology & Electronics | 1.85× | ||
| 04 | Wireless LAN | Technology & Electronics | 1.81× | ||
| 05 | Stake | Games | 1.73× | ||
| 06 | Retirement community | Kids & Family | 1.67× | ||
| 07 | Drill bit | Home & Garden | 1.66× | ||
| 08 | Smart TV | Technology & Electronics | 1.64× | ||
| 09 | Wireless network | Technology & Electronics | 1.64× | ||
| 10 | VnExpress | News | 1.62× | ||
| 11 | Arthritis awareness | Health | 1.59× | ||
| 12 | Shoe insert | Health | 1.59× | ||
| 13 | Casino games | Games | 1.58× | ||
| 14 | Photovoltaic system | Home & Garden | 1.57× | ||
| 15 | Smartwatch | Technology & Electronics | 1.56× | ||
| 16 | Energy industry | Business & Career | 1.54× | ||
| 17 | GPS devices | Technology & Electronics | 1.53× | ||
| 18 | Old age | Politics & Society | 1.51× | ||
| 19 | Photo-book | Kids & Family | 1.51× | ||
| 20 | Mop | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.15× | |
| Price Sensitivity | PREMIUM | 1.09× | |
| Family Orientation | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Risk Appetite | THRILL | 0.75× |
Tablet computers has an estimated audience of 2,923,369 people in Australia, concentrated in New South Wales and Victoria.
52.2% of Tablet computers fans are female, 47.8% are male, with an average age of 42.9 years.
Tablet computers fans show strongest brand affinity for Retirement community (1.67×), Old age (1.51×), and C++ (1.85×) over the country average.
Tablet computers fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on Old age (1.51×), C++ (1.85×), Arthritis awareness (1.59×), and Casino games (1.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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