A data profile of the people who buy, follow and care about Sports games in Poland — modelled from more than twelve digital signal sources. Sports games has an estimated audience of 1,415,150 people in Poland.
Sports games has an estimated audience of 1,415,150 people in Poland. 36.5% are female, 63.5% are male, average age 36.6. Top brand affinities: Online games, First-person shooter games, Lech Poznań, Massively multiplayer online games, Science fiction movies.
Top brand affinities include Online games, First-person shooter games, Lech Poznań, with strongest over-indexing on Online games (2.88× the country average).
Demographically, the Sports games audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Sports games fan in Poland is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Online games.
The key figures that characterise the Sports games profile in Poland.
36.5% are female, 63.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 36.6 |
| Estimated audience size | 1,415,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Sports games audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
The strongest cross-interests of the Sports games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massively multiplayer online games | Games | 4.14× | ||
| 02 | Online poker | Games | 3.26× | ||
| 03 | First-person shooter games | Games | 3.12× | ||
| 04 | Online games | Games | 2.88× | ||
| 05 | Science fiction movies | Movies & TV | 2.55× | ||
| 06 | Non-fiction books | Literature | 2.51× | ||
| 07 | La Liga | Sports | 2.44× | ||
| 08 | Gambling | Games | 2.34× | ||
| 09 | Computer monitors | Technology & Electronics | 2.32× | ||
| 10 | Counter-Strike: Global Offensive | Games | 2.30× | ||
| 11 | Romance novels | Literature | 2.20× | ||
| 12 | Viral video | Internet & Social Media | 2.12× | ||
| 13 | Fiction books | Literature | 2.10× | ||
| 14 | Lech Poznań | Sports | 2.03× | ||
| 15 | Musical theatre | Movies & TV | 1.96× | ||
| 16 | Bars | Travel & Leisure | 1.83× | ||
| 17 | UEFA Champions League | Sports | 1.69× | ||
| 18 | Steam | Games | 1.67× | ||
| 19 | Ekstraklasa | Sports | 1.54× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Risk Appetite | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Individualism | JOY | 0.74× | |
| Sustainability | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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