A data profile of the people who buy, follow and care about Sports games in United Arab Emirates — modelled from more than twelve digital signal sources. Sports games has an estimated audience of 1,293,889 people in United Arab Emirates.
The average Sports games fan in United Arab Emirates is 35.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Online poker, Online games, Simulation games, with strongest over-indexing on Online poker (2.96× the country average).
Demographically, the Sports games audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Sports games fan in United Arab Emirates is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online poker.
The key figures that characterise the Sports games profile in United Arab Emirates.
22.9% are female, 77.1% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 35.1 |
| Estimated audience size | 1,293,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 37% | |
| 30-39 | 30% | |
| 40-49 | 14% | |
| 50+ | 5% |
of the worldwide Sports games audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
Where the Sports games audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~30K | 1.08× | |
| 02 | Ras Al Khaimah | ~70K | 1.02× | |
| 03 | Emirate of Sharjah | ~300K | 0.98× | |
| 04 | Emirate of Ajman | ~100K | 0.98× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.88× | |
| 06 | Dubai | ~700K | 0.71× |
The strongest cross-interests of the Sports games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simulation games | Games | 3.33× | ||
| 02 | Online poker | Games | 2.96× | ||
| 03 | Racing games | Games | 2.53× | ||
| 04 | Casino games | Games | 2.50× | ||
| 05 | England cricket team | Sports | 2.35× | ||
| 06 | Strategy games | Games | 2.31× | ||
| 07 | Casino | Games | 2.05× | ||
| 08 | Online games | Games | 2.03× | ||
| 09 | Chennai Super Kings | Sports | 1.97× | ||
| 10 | Action games | Games | 1.94× | ||
| 11 | Kolkata Knight Riders | Sports | 1.92× | ||
| 12 | Role-playing games | Games | 1.86× | ||
| 13 | Flipkart | Shopping | 1.77× | ||
| 14 | Manga | Literature | 1.73× | ||
| 15 | La Liga | Sports | 1.66× | ||
| 16 | Chennai | Travel & Leisure | 1.58× | ||
| 17 | Telegram | Internet & Social Media | 1.57× | ||
| 18 | Family car | Cars & Mobility | 1.54× | ||
| 19 | Volunteering | Politics & Society | 1.51× | ||
| 20 | India national cricket team | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Career Orientation | POWER | 1.14× | |
| Extroversion | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Tradition | CONSERVATISM | 0.72× | |
| Creativity | OPEN | 0.75× |
Sports games has an estimated audience of 1,293,889 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
22.9% of Sports games fans are female, 77.1% are male, with an average age of 35.1 years.
Sports games fans show strongest brand affinity for Online poker (2.96×), Online games (2.03×), and Simulation games (3.33×) over the country average.
Sports games fans in United Arab Emirates are most concentrated in Dubai (reach ~700K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sports games itself, the audience over-indexes on Online games (2.03×), Simulation games (3.33×), India national cricket team (1.5×), and Racing games (2.53×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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