A data profile of the people who buy, follow and care about Sports games in Colombia — modelled from more than twelve digital signal sources. Sports games has an estimated audience of 2,167,214 people in Colombia.
Sports games has an estimated audience of 2,167,214 people in Colombia. 38.0% are female, 62.0% are male, average age 34.6. Top brand affinities: Manchester City F.C., Premier League, Racing games, TV talkshows, TV game shows.
Top brand affinities include Manchester City F.C., Premier League, Racing games, with strongest over-indexing on Manchester City F.C. (1.98× the country average).
Demographically, the Sports games audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Sports games fan in Colombia is more male, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Sports games profile in Colombia.
38.0% are female, 62.0% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 34.6 |
| Estimated audience size | 2,167,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Sports games audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
The strongest cross-interests of the Sports games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 2.23× | ||
| 02 | Bwin | Games | 2.16× | ||
| 03 | Projectors | Technology & Electronics | 2.01× | ||
| 04 | Manchester City F.C. | Sports | 1.98× | ||
| 05 | Racing games | Games | 1.92× | ||
| 06 | Simulation games | Games | 1.84× | ||
| 07 | Arsenal F.C. | Sports | 1.84× | ||
| 08 | Beach soccer | Sports | 1.83× | ||
| 09 | UEFA Europa League | Sports | 1.78× | ||
| 10 | Bank account | Business & Career | 1.77× | ||
| 11 | Electric motorcycles and scooters | Cars & Mobility | 1.77× | ||
| 12 | Bundesliga | Sports | 1.75× | ||
| 13 | Liverpool F.C. | Sports | 1.69× | ||
| 14 | Premier League | Sports | 1.66× | ||
| 15 | Strategy games | Games | 1.63× | ||
| 16 | TV talkshows | Movies & TV | 1.60× | ||
| 17 | Sports betting | Games | 1.56× | ||
| 18 | TV game shows | Movies & TV | 1.55× | ||
| 19 | Mobile banking | Business & Career | 1.52× | ||
| 20 | Automobile repair shop | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.59× | |
| Tradition | CONSERVATISM | 0.65× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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