A data profile of the people who buy, follow and care about Sports games in Indonesia — modelled from more than twelve digital signal sources. Sports games has an estimated audience of 3,569,275 people in Indonesia.
Sports games has an estimated audience of 3,569,275 people in Indonesia. 32.3% are female, 67.7% are male, average age 36.2. Top brand affinities: Online games, Massively multiplayer online games, Online poker, Telegram, Casino games.
Top brand affinities include Online games, Massively multiplayer online games, Online poker, with strongest over-indexing on Online games (1.83× the country average).
Demographically, the Sports games audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Sports games fan in Indonesia is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online games.
The key figures that characterise the Sports games profile in Indonesia.
32.3% are female, 67.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 36.2 |
| Estimated audience size | 3,569,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Sports games audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
The strongest cross-interests of the Sports games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massively multiplayer online games | Games | 2.40× | ||
| 02 | Casino games | Games | 2.21× | ||
| 03 | Non-fiction books | Literature | 2.10× | ||
| 04 | Racing games | Games | 2.09× | ||
| 05 | Simulation games | Games | 2.08× | ||
| 06 | Online poker | Games | 2.00× | ||
| 07 | Bars | Travel & Leisure | 2.00× | ||
| 08 | Board games | Games | 1.99× | ||
| 09 | Strategy games | Games | 1.99× | ||
| 10 | Roblox | Games | 1.88× | ||
| 11 | Online games | Games | 1.83× | ||
| 12 | Telegram | Internet & Social Media | 1.80× | ||
| 13 | Charity and causes | Business & Career | 1.71× | ||
| 14 | Energy drinks | Food & Beverages | 1.71× | ||
| 15 | Distilled beverage | Food & Beverages | 1.69× | ||
| 16 | Cruises | Travel & Leisure | 1.64× | ||
| 17 | TV game shows | Movies & TV | 1.61× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.60× | ||
| 19 | Serie A | Sports | 1.56× | ||
| 20 | Online gambling | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Community Orientation | OPEN | 1.19× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.39× | |
| Mindfulness | BALANCE | 0.64× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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