A data profile of the people who buy, follow and care about Massively multiplayer online games in Spain — modelled from more than twelve digital signal sources. Massively multiplayer online games has an estimated audience of 2,005,599 people in Spain.
The average Massively multiplayer online games fan in Spain is 38.0 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Dog harness, Mobile game, El Economista, with strongest over-indexing on Dog harness (4.77× the country average).
Demographically, the Massively multiplayer online games audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Massively multiplayer online games fan in Spain is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog harness.
The key figures that characterise the Massively multiplayer online games profile in Spain.
35.7% are female, 64.3% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 38.0 |
| Estimated audience size | 2,005,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Massively multiplayer online games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.5% |
| China | 7.3% |
| India | 7.1% |
Where the Massively multiplayer online games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.26× | |
| 02 | Cantabria | ~30K | 1.07× | |
| 03 | Navarre | ~30K | 1.06× | |
| 04 | Extremadura | ~40K | 1.03× | |
| 05 | Principality of Asturias | ~50K | 1.00× | |
| 06 | Region of Murcia | ~70K | 0.98× | |
| 07 | Aragon | ~50K | 0.98× | |
| 08 | Castilla-La Mancha | ~80K | 0.96× | |
| 09 | Balearic Islands | ~50K | 0.96× | |
| 10 | Canary Islands | ~90K | 0.95× | |
| 11 | Catalonia | ~300K | 0.94× | |
| 12 | Castile and León | ~80K | 0.94× | |
| 13 | Galicia | ~90K | 0.93× | |
| 14 | Basque Autonomous Country | ~70K | 0.93× | |
| 15 | Comunidad Valenciana | ~200K | 0.90× | |
| 16 | Community of Madrid | ~300K | 0.89× | |
| 17 | Andalusia | ~300K | 0.83× |
The strongest cross-interests of the Massively multiplayer online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog harness | Pets & Animals | 4.77× | ||
| 02 | Graphics processing unit | Technology & Electronics | 3.88× | ||
| 03 | PC game | Games | 3.65× | ||
| 04 | Call of Duty | Games | 3.63× | ||
| 05 | League of Legends | Games | 3.61× | ||
| 06 | Twitch | Games | 3.39× | ||
| 07 | High tech | Technology & Electronics | 3.38× | ||
| 08 | TV game shows | Movies & TV | 3.33× | ||
| 09 | Mobile game | Games | 2.97× | ||
| 10 | Digital electronics | Technology & Electronics | 2.65× | ||
| 11 | El Economista | News | 2.49× | ||
| 12 | Finance | Business & Career | 2.08× | ||
| 13 | Sneakers (footwear) | Fashion & Accessoires | 2.02× | ||
| 14 | Mobile device | Technology & Electronics | 1.86× | ||
| 15 | Trousers | Fashion & Accessoires | 1.68× | ||
| 16 | Parent | Kids & Family | 1.61× | ||
| 17 | Personal finance | Business & Career | 1.59× | ||
| 18 | Discount stores | Shopping | 1.58× | ||
| 19 | Real estate | Business & Career | 1.54× | ||
| 20 | Games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.70× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.43× | |
| Healthy Lifestyle | BALANCE | 0.46× | |
| Mindfulness | BALANCE | 0.48× |
Massively multiplayer online games has an estimated audience of 2,005,599 people in Spain, concentrated in Catalonia and Andalusia.
35.7% of Massively multiplayer online games fans are female, 64.3% are male, with an average age of 38.0 years.
Massively multiplayer online games fans show strongest brand affinity for Dog harness (4.77×), Mobile game (2.97×), and El Economista (2.49×) over the country average.
Massively multiplayer online games fans in Spain are most concentrated in Catalonia (reach ~300K), Andalusia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Massively multiplayer online games itself, the audience over-indexes on Mobile game (2.97×), El Economista (2.49×), Twitch (3.39×), and Games (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Massively multiplayer online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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