A data profile of the people who buy, follow and care about Seoul in Brazil — modelled from more than twelve digital signal sources. Seoul has an estimated audience of 3,685,959 people in Brazil.
Seoul has an estimated audience of 3,685,959 people in Brazil. 62.2% are female, 37.8% are male, average age 39.0. Top brand affinities: Samsung, BTS, IU (singer), Riachuelo, PCI Concursos.
Top brand affinities include Samsung, BTS, IU (singer), with strongest over-indexing on Samsung (1.77× the country average).
Demographically, the Seoul audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
The typical Seoul fan in Brazil is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Samsung.
The key figures that characterise the Seoul profile in Brazil.
62.2% are female, 37.8% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 39.0 |
| Estimated audience size | 3,685,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Seoul audience comes from Brazil.
| Country | Share |
|---|---|
| China | 19.8% |
| Japan | 13.3% |
| United States | 8.8% |
The strongest cross-interests of the Seoul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IU (singer) | Music & Radio | 6.48× | ||
| 02 | Allkpop | Music & Radio | 6.48× | ||
| 03 | Gong Yoo | Movies & TV | 6.48× | ||
| 04 | Song Joong-ki | Movies & TV | 6.48× | ||
| 05 | Song Hye-kyo | Fashion & Accessoires | 6.48× | ||
| 06 | Lee Min-ho | Fashion & Accessoires | 5.51× | ||
| 07 | Lee Jong-suk | Movies & TV | 5.34× | ||
| 08 | Family car | Cars & Mobility | 2.88× | ||
| 09 | Samsung Galaxy | Technology & Electronics | 2.84× | ||
| 10 | BTS | Music & Radio | 2.18× | ||
| 11 | JBL | Technology & Electronics | 1.80× | ||
| 12 | Samsung | Technology & Electronics | 1.77× | ||
| 13 | Riachuelo | Shopping | 1.70× | ||
| 14 | Hyundai | Cars & Mobility | 1.68× | ||
| 15 | PCI Concursos | Shopping | 1.66× | ||
| 16 | JusBrasil | Internet & Social Media | 1.65× | ||
| 17 | One Piece | Movies & TV | 1.64× | ||
| 18 | Flower | Home & Garden | 1.54× | ||
| 19 | Lojas Americanas | Shopping | 1.53× | ||
| 20 | Xiaomi | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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