Peninsular Malaysia Audience in United States

Peninsular Malaysia logo

Peninsular Malaysia has an estimated audience of 594,908 people in United States. 54.5% are female, 45.5% are male, average age 41.8. Top regions: Texas, California, New York. Top brand affinities: Grey Eagle, Minnesota, Stamp collecting, Cam Ward, Goop, Wok.

The average Peninsular Malaysia fan in United States is 41.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Grey Eagle, Minnesota, Stamp collecting, Cam Ward, with strongest over-indexing on Grey Eagle, Minnesota (235.39× the country average). Demographically, the Peninsular Malaysia audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Peninsular Malaysia fans

Demographic split for Peninsular Malaysia audience in United States
MetricValue
Female54.5%
Male45.5%
Average age41.8
Estimated audience size594,908

Audience persona

The typical Peninsular Malaysia fan in United States is balanced, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Grey Eagle, Minnesota.

Top regions in United States

Top regions ranked by reach for Peninsular Malaysia in United States
RegionReachAffinity
Texas86,7181.7×
California65,9471.01×
New York47,2131.42×
Florida31,5790.78×
Georgia22,0811.2×
Minnesota21,9222.57×
Virginia16,6451.15×
Illinois16,2590.82×
Pennsylvania14,4450.72×
Massachusetts14,2111.21×
North Carolina14,1130.79×
Michigan13,2710.85×
Washington13,2531.11×
Ohio11,5930.63×
New Jersey10,7520.71×
Indiana9,3880.86×
South Carolina8,6720.97×
Colorado8,5220.91×
Maryland8,4120.82×
Missouri8,0320.84×
Tennessee7,9260.66×
Wisconsin7,1740.8×
Oregon6,5540.96×
Louisiana5,6550.74×
Utah5,3191×
Kentucky5,2620.71×
Oklahoma5,1690.78×
Kansas5,1621.1×
Connecticut4,7750.8×
Mississippi4,7180.96×
Nebraska4,3731.47×
Iowa4,0100.82×
Arkansas3,6450.74×
Hawaii2,9881.17×
Nevada2,8450.49×
North Dakota2,8322.32×
Washington, District of Columbia2,6141.46×
Idaho2,5020.84×
West Virginia2,3710.86×
Montana2,2101.34×
Alabama2,0370.25×
New Hampshire1,8140.77×
New Mexico1,7670.59×
South Dakota1,7451.27×
Arizona1,6580.14×
Wyoming1,6441.86×
Rhode Island1,6170.85×
Maine1,6160.76×
Vermont1,5901.52×
Delaware1,4480.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peninsular Malaysia audience
BrandAffinityCategory
Grey Eagle, Minnesota235.39×Travel & Leisure
Stamp collecting20×Home & Garden
Cam Ward10.23×Sports
Goop11.03×Internet & Social Media
Wok11.05×Food & Beverages
Natural rubber3.49×Cars & Mobility
Jingoism3.53×Politics & Society
Electrolyte6.81×Health
Home construction2.04×Home & Garden
Staycation4.24×Home & Garden
Governor of Michigan9.44×Politics & Society
Grinch5.07×Movies & TV
Google Home8×Technology & Electronics
Elsword20×Games
Vocal harmony5.25×Music & Radio
Hibachi8.9×Food & Beverages
Monogram3.94×Home & Garden
headspace9.51×Health
Definitive Technology41.63×Technology & Electronics
Grace Slick8.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peninsular Malaysia audience
TraitClusterScore
TravellingTHRILL4.62
Risk AppetiteTHRILL3.11
Luxury OrientationPREMIUM2.41
SpiritualityBALANCE2.03
LGBTQ+ IdentityOPEN1.95
Sports ActivityPOWER1.93

Worldwide distribution

Worldwide audience distribution share by country for Peninsular Malaysia
CountryShare
Malaysia40.2%
Singapore21.5%
Indonesia4.6%

See Peninsular Malaysia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Peninsular Malaysia have in United States?

Peninsular Malaysia has an estimated audience of 594,908 people in United States, concentrated in Texas and California.

What is the gender split and age of Peninsular Malaysia fans?

54.5% of Peninsular Malaysia fans are female, 45.5% are male, with an average age of 41.8 years.

Which brands do Peninsular Malaysia fans like most?

Peninsular Malaysia fans show strongest brand affinity for Grey Eagle, Minnesota (235.39×), Stamp collecting (20×), and Cam Ward (10.23×) over the country average.

Where do Peninsular Malaysia fans live in United States?

Peninsular Malaysia fans in United States are most concentrated in Texas (reach 86,718), California (reach 65,947), and New York (reach 47,213). These three regions account for the largest share of the active audience.

What other brands do Peninsular Malaysia fans also like?

Beyond Peninsular Malaysia itself, the audience over-indexes on Stamp collecting (20×), Cam Ward (10.23×), Goop (11.03×), and Wok (11.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peninsular Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.