Rascasse Audience Intelligence

Peninsular Malaysia Audience in United States

A data profile of the people who buy, follow and care about Peninsular Malaysia in United States — modelled from more than twelve digital signal sources. Peninsular Malaysia has an estimated audience of 594,908 people in United States.

#3319among POI in United States#2592in Travel & Leisure

The average Peninsular Malaysia fan in United States is 41.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Mid Valley Megamall, Keke Palmer, AirAsia, with strongest over-indexing on Mid Valley Megamall (321.84× the country average).

Demographically, the Peninsular Malaysia audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peninsular Malaysia fan in United States is balanced, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Mid Valley Megamall.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peninsular Malaysia profile in United States.

Audience size
595K
in United States
Gender
54.5%♀
45.5% male
Age
41.8
average years
Country rank
#32989
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peninsular Malaysia fans

54.5% are female, 45.5% are male, average age 41.8.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Peninsular Malaysia audience in United States
MetricValue
Female54.5%
Male45.5%
Average age41.8
Estimated audience size594,908
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Peninsular Malaysia audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Peninsular Malaysia audience comes from United States.

Worldwide audience distribution share by country for Peninsular Malaysia
CountryShare
Malaysia40.2%
Singapore21.5%
Indonesia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peninsular Malaysia audience in United States is strongest.

Fig. 05

Top regions by affinity

Peninsular Malaysia fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K2.26×
02Texas~100K1.88×
03Nebraska~5K1.70×
04North Dakota~2K1.30×
05Virginia~20K1.23×
06Massachusetts~10K1.23×
07New York~40K1.21×
08South Carolina~10K1.20×
09Georgia~20K1.14×
10Washington, District of Columbia~2K1.13×
11Washington~10K1.10×
12Vermont~1K1.08×
13Utah~6K1.06×
14Kansas~5K1.06×
15South Dakota~1K1.06×
16Alaska~1K1.04×
17Hawaii~3K1.03×
18Montana~2K1.03×
19Oklahoma~7K1.00×
20Indiana~10K0.99×
21Illinois~20K0.97×
22Connecticut~6K0.97×
23New Hampshire~2K0.97×
24Maine~2K0.97×
25Colorado~9K0.96×
26Oregon~7K0.96×
27Rhode Island~2K0.96×
28Delaware~2K0.96×
29Mississippi~5K0.94×
30West Virginia~3K0.94×
31Iowa~5K0.93×
32Idaho~3K0.93×
33Wisconsin~8K0.92×
34Maryland~9K0.91×
35Missouri~9K0.90×
36California~60K0.89×
37North Carolina~20K0.89×
38New Mexico~3K0.89×
39Arkansas~4K0.88×
40Kentucky~6K0.86×
41Michigan~10K0.85×
42Louisiana~6K0.84×
43Pennsylvania~20K0.83×
44Nevada~5K0.82×
45Alabama~7K0.80×
46New Jersey~10K0.78×
47Tennessee~9K0.78×
48Arizona~9K0.74×
49Ohio~10K0.70×
50Florida~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Peninsular Malaysia, United States
0.69×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peninsular Malaysia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peninsular Malaysia audience
#·InterestCategoryAffinity×
01Mid Valley MegamallShopping321.84×
02Pavilion Kuala LumpurShopping174.87×
03TVBSMovies & TV85.99×
04AirAsiaTravel & Leisure51.65×
05The Sims ResourceGames40.90×
06Youth Olympic GamesSports30.18×
07ConfucianismPolitics & Society28.18×
08Singapore AirlinesTravel & Leisure28.01×
09SmartsheetTechnology & Electronics27.20×
10International educationBusiness & Career25.58×
11Malaysian cuisineFood & Beverages25.44×
12Keke PalmerMovies & TV24.29×
13United States national football teamSports20.00×
14Katee SackhoffMovies & TV15.59×
15BangkokTravel & Leisure13.63×
16MalaysiaTravel & Leisure13.49×
17byu basketballSports12.23×
18SingaporeTravel & Leisure9.59×
19City BankBusiness & Career5.89×
20Anne HathawayMovies & TV5.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peninsular Malaysia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peninsular Malaysia audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL7.31×
SpiritualityBALANCE2.24×
Community OrientationOPEN1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peninsular Malaysia audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
Luxury OrientationPREMIUM0.73×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peninsular Malaysia have in United States?

Peninsular Malaysia has an estimated audience of 594,908 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Peninsular Malaysia fans?

54.5% of Peninsular Malaysia fans are female, 45.5% are male, with an average age of 41.8 years.

03

Which brands do Peninsular Malaysia fans like most?

Peninsular Malaysia fans show strongest brand affinity for Mid Valley Megamall (321.84×), Keke Palmer (24.29×), and AirAsia (51.65×) over the country average.

04

Where do Peninsular Malaysia fans live in United States?

Peninsular Malaysia fans in United States are most concentrated in Texas (reach ~100K), California (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Peninsular Malaysia fans also like?

Beyond Peninsular Malaysia itself, the audience over-indexes on Keke Palmer (24.29×), AirAsia (51.65×), International education (25.58×), and TVBS (85.99×) compared to the United States average.

Appendix

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See Peninsular Malaysia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peninsular Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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