Smartsheet Audience in United States

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Smartsheet has an estimated audience of 1,710,184 people in United States. 60.3% are female, 39.7% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Cardinals, TNT (TV channel), Podio, Rachel Platten, Damon Albarn.

The average Smartsheet fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cardinals, TNT (TV channel), Podio, with strongest over-indexing on Cardinals (35.55× the country average). Demographically, the Smartsheet audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Smartsheet fans

Demographic split for Smartsheet audience in United States
MetricValue
Female60.3%
Male39.7%
Average age36.7
Estimated audience size1,710,184

Audience persona

The typical Smartsheet fan in United States is more female, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Cardinals.

Top regions in United States

Top regions ranked by reach for Smartsheet in United States
RegionReachAffinity
California236,7951.26×
Texas151,9671.03×
Florida117,3201.01×
New York101,2571.06×
Washington67,6851.97×
Illinois67,1681.18×
Georgia64,2601.22×
Virginia61,2881.47×
Ohio58,8401.12×
Massachusetts54,8921.63×
North Carolina53,0071.03×
Pennsylvania48,6840.85×
Colorado43,0061.6×
New Jersey41,9230.96×
Michigan41,7420.93×
Oregon37,4371.91×
Arizona35,0901×
Maryland33,7951.15×
Tennessee33,3520.97×
Indiana30,0370.96×
Minnesota28,2981.15×
Missouri23,9140.87×
Wisconsin23,2330.9×
South Carolina20,6200.8×
Utah18,5861.21×
Connecticut16,6120.97×
Alabama15,0350.63×
Kentucky14,1450.66×
Louisiana12,9210.59×
Oklahoma12,5130.66×
Nevada11,6980.71×
Kansas11,4280.85×
Iowa11,0370.78×
Nebraska9,0751.06×
Idaho8,9031.04×
New Mexico8,5120.99×
Mississippi8,4080.6×
Arkansas8,0580.57×
Washington, District of Columbia7,4401.45×
New Hampshire6,3550.94×
Montana5,9551.26×
Maine5,9540.97×
Alaska4,8481.33×
Hawaii4,5310.62×
Rhode Island4,3420.8×
South Dakota3,0540.77×
North Dakota2,9910.85×
West Virginia2,8170.35×
Delaware2,8160.6×
Vermont2,4060.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smartsheet audience
BrandAffinityCategory
Cardinals35.55×Music & Radio
TNT (TV channel)27.84×Movies & TV
Podio114.4×Technology & Electronics
Rachel Platten79.28×Music & Radio
Damon Albarn35.52×Music & Radio
Competence (human resources)90.77×
Tom Petty14.9×Music & Radio
Bombay Bicycle Club69.67×Music & Radio
Blondie (band)15.69×Music & Radio
Peninsular Malaysia27.2×Travel & Leisure
Sarawak31.56×
Mr. Bean (animated TV series)12.31×Movies & TV
Radio Rock122.03×Music & Radio
The Fosters19.63×Movies & TV
NFL1.55×Sports
Harry Potter1.82×Movies & TV
Target Corporation1.78×Shopping
Ellie Goulding13.53×Music & Radio
Whole Foods Market1.96×Shopping
Kohl's1.87×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smartsheet audience
TraitClusterScore
Career OrientationPOWER2.25
Quality AwarenessPREMIUM2.25
Convenience OrientationPREMIUM2.11
Need for SecurityCONSERVATISM1.81
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Smartsheet
CountryShare
United States48.2%
United Kingdom4.7%
Canada4.2%

See Smartsheet audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Smartsheet have in United States?

Smartsheet has an estimated audience of 1,710,184 people in United States, concentrated in California and Texas.

What is the gender split and age of Smartsheet fans?

60.3% of Smartsheet fans are female, 39.7% are male, with an average age of 36.7 years.

Which brands do Smartsheet fans like most?

Smartsheet fans show strongest brand affinity for Cardinals (35.55×), TNT (TV channel) (27.84×), and Podio (114.4×) over the country average.

Where do Smartsheet fans live in United States?

Smartsheet fans in United States are most concentrated in California (reach 236,795), Texas (reach 151,967), and Florida (reach 117,320). These three regions account for the largest share of the active audience.

What other brands do Smartsheet fans also like?

Beyond Smartsheet itself, the audience over-indexes on TNT (TV channel) (27.84×), Podio (114.4×), Rachel Platten (79.28×), and Damon Albarn (35.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smartsheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.