Rascasse Audience Intelligence

Smartsheet Target Market in United States

A data profile of the people who buy, follow and care about Smartsheet in United States — modelled from more than twelve digital signal sources. Smartsheet has an estimated audience of 1,723,222 people in United States.

#1644among Brand in United States#561in Technology & Electronics

The average Smartsheet fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cardinals, Podio, Rachel Platten, with strongest over-indexing on Cardinals (35.55× the country average).

Demographically, the Smartsheet audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smartsheet fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Cardinals.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smartsheet profile in United States.

Audience size
1.7M
in United States
Gender
60.3%♀
39.7% male
Age
36.7
average years
Country rank
#15983
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smartsheet

60.3% are female, 39.7% are male, average age 36.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Smartsheet audience in United States
MetricValue
Female60.3%
Male39.7%
Average age36.7
Estimated audience size1,723,222
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Smartsheet audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Smartsheet audience comes from United States.

Worldwide audience distribution share by country for Smartsheet
CountryShare
United States48.4%
United Kingdom4.5%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smartsheet audience in United States is strongest.

Fig. 05

Top regions by affinity

Smartsheet customers by region in United States
#RegionReachAffinity×
01Oregon~40K1.87×
02Washington~60K1.82×
03Massachusetts~50K1.57×
04Colorado~40K1.53×
05Virginia~60K1.50×
06Washington, District of Columbia~7K1.40×
07Alaska~5K1.35×
08Montana~6K1.31×
09Georgia~70K1.24×
10California~200K1.20×
11Illinois~70K1.16×
12Utah~20K1.16×
13Maryland~30K1.14×
14Ohio~60K1.13×
15Idaho~10K1.12×
16Minnesota~30K1.11×
17New Mexico~9K1.10×
18Nebraska~9K1.06×
19North Dakota~4K1.05×
20North Carolina~50K1.02×
21Texas~100K1.01×
22New York~90K0.99×
23Tennessee~30K0.99×
24Florida~100K0.98×
25Arizona~30K0.97×
26New Hampshire~7K0.97×
27New Jersey~40K0.96×
28Connecticut~20K0.96×
29Maine~6K0.94×
30Indiana~30K0.93×
31Wisconsin~20K0.93×
32Michigan~40K0.90×
33Vermont~3K0.87×
34Missouri~20K0.86×
35Pennsylvania~50K0.83×
36Kansas~10K0.82×
37South Dakota~3K0.82×
38Iowa~10K0.81×
39Rhode Island~4K0.81×
40South Carolina~20K0.79×
41Nevada~10K0.79×
42Alabama~20K0.70×
43Oklahoma~10K0.68×
44Hawaii~5K0.68×
45Kentucky~10K0.66×
46Mississippi~9K0.63×
47Louisiana~10K0.61×
48Delaware~3K0.61×
49Arkansas~9K0.60×
50West Virginia~4K0.45×
Fig. 06

Affinity by region

Affinity by region — Smartsheet, United States
0.45×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smartsheet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smartsheet audience
#·InterestCategoryAffinity×
01Radio RockMusic & Radio122.03×
02PodioTechnology & Electronics114.40×
03Competence (human resources)Topic90.77×
04Rachel PlattenMusic & Radio79.28×
05Bombay Bicycle ClubMusic & Radio69.67×
06CardinalsMusic & Radio35.55×
07Damon AlbarnMusic & Radio35.52×
08SarawakPOI31.56×
09Peninsular MalaysiaTravel & Leisure27.20×
10The FostersMovies & TV19.63×
11Blondie (band)Music & Radio15.69×
12Tom PettyMusic & Radio14.90×
13Ellie GouldingMusic & Radio13.53×
14Mr. Bean (animated TV series)Movies & TV12.31×
15College GameDaySports10.27×
16Prince (musician)Music & Radio5.75×
17Whole Foods MarketShopping1.96×
18Kohl'sShopping1.87×
19Target CorporationShopping1.78×
20NFLSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smartsheet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smartsheet audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.80×
SustainabilityBALANCE1.57×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smartsheet audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
Community OrientationOPEN0.80×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smartsheet's target market in United States?

Smartsheet's target market in United States covers an estimated 1,723,222 people, concentrated in California and Texas.

02

What is the gender split and age of Smartsheet customers?

60.3% of the Smartsheet audience are female, 39.7% are male, with an average age of 36.7 years.

03

Which brands do Smartsheet fans like most?

Smartsheet fans show strongest brand affinity for Cardinals (35.55×), Podio (114.4×), and Rachel Platten (79.28×) over the country average.

04

Where do Smartsheet fans live in United States?

Smartsheet fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Smartsheet fans also like?

Beyond Smartsheet itself, the audience over-indexes on Podio (114.4×), Rachel Platten (79.28×), Damon Albarn (35.52×), and Competence (human resources) (90.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Smartsheet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smartsheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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