Rascasse Audience Intelligence

Sarawak Audience in United States

A data profile of the people who buy, follow and care about Sarawak in United States — modelled from more than twelve digital signal sources. Sarawak has an estimated audience of 398,079 people in United States.

#4629among POI in United States

The average Sarawak fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Antonio Brown, Keke Palmer, Maite Perroni, with strongest over-indexing on Antonio Brown (119.6× the country average).

Demographically, the Sarawak audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sarawak fan in United States is more female, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Antonio Brown.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarawak profile in United States.

Audience size
398K
in United States
Gender
63.0%♀
37.0% male
Age
35.8
average years
Country rank
#41737
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarawak fans

63.0% are female, 37.0% are male, average age 35.8.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Sarawak audience in United States
MetricValue
Female63.0%
Male37.0%
Average age35.8
Estimated audience size398,079
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Sarawak audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Sarawak audience comes from United States.

Worldwide audience distribution share by country for Sarawak
CountryShare
Malaysia50.7%
Indonesia13.9%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarawak audience in United States is strongest.

Fig. 05

Top regions by affinity

Sarawak fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.11×
02Rhode Island~2K1.88×
03Washington~10K1.72×
04Hawaii~2K1.39×
05California~60K1.33×
06Connecticut~5K1.33×
07Massachusetts~10K1.30×
08Oregon~6K1.28×
09New York~30K1.22×
10Virginia~10K1.19×
11Alaska<1K1.14×
12Colorado~7K1.11×
13Utah~4K1.06×
14Maryland~7K1.05×
15New Hampshire~2K1.04×
16Maine~1K1.03×
17Illinois~10K1.01×
18Vermont<1K1.01×
19Minnesota~6K0.98×
20Montana~1K0.98×
21New Jersey~10K0.97×
22Idaho~2K0.97×
23New Mexico~2K0.96×
24North Dakota<1K0.96×
25Wisconsin~6K0.94×
26Texas~30K0.93×
27Delaware~1K0.93×
28South Dakota<1K0.93×
29Arizona~7K0.92×
30Nevada~4K0.91×
31Pennsylvania~10K0.89×
32Georgia~10K0.89×
33Kansas~3K0.89×
34Nebraska~2K0.89×
35Michigan~9K0.87×
36Missouri~6K0.87×
37West Virginia~2K0.87×
38Iowa~3K0.86×
39Arkansas~3K0.86×
40Florida~20K0.85×
41Oklahoma~4K0.84×
42North Carolina~10K0.83×
43Mississippi~3K0.83×
44Indiana~6K0.82×
45Ohio~10K0.81×
46Kentucky~4K0.81×
47Louisiana~4K0.80×
48Tennessee~6K0.79×
49South Carolina~5K0.79×
50Alabama~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Sarawak, United States
0.78×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarawak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarawak audience
#·InterestCategoryAffinity×
01Antonio BrownSports119.60×
02opiumHealth67.54×
03Maite PerroniMovies & TV64.72×
04The Sims ResourceGames43.97×
05SmartsheetTechnology & Electronics31.56×
06Hamburger Mary'sFood & Beverages30.03×
07TumiFashion & Accessoires25.80×
08Keke PalmerMovies & TV25.12×
09Eli ManningSports23.76×
10Wyndham Hotels & ResortsTravel & Leisure22.43×
11Peyton ManningSports20.00×
12Julio IglesiasMusic & Radio15.00×
13Kuala LumpurTravel & Leisure11.83×
14Tim HortonSports11.77×
15MalaysiaTravel & Leisure11.50×
16Jake GyllenhaalMovies & TV10.08×
17Christina ApplegateMovies & TV8.96×
18City BankBusiness & Career7.62×
19Diaper bagKids & Family3.67×
20Planet FitnessSports2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarawak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarawak audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.75×
Family OrientationCONSERVATISM1.65×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarawak audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
DIY MentalityTHRILL0.82×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarawak have in United States?

Sarawak has an estimated audience of 398,079 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sarawak fans?

63.0% of Sarawak fans are female, 37.0% are male, with an average age of 35.8 years.

03

Which brands do Sarawak fans like most?

Sarawak fans show strongest brand affinity for Antonio Brown (119.6×), Keke Palmer (25.12×), and Maite Perroni (64.72×) over the country average.

04

Where do Sarawak fans live in United States?

Sarawak fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sarawak fans also like?

Beyond Sarawak itself, the audience over-indexes on Keke Palmer (25.12×), Maite Perroni (64.72×), Smartsheet (31.56×), and Tim Horton (11.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Sarawak audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarawak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →