Sarawak Audience in United States

Sarawak logo

Sarawak has an estimated audience of 398,079 people in United States. 63.0% are female, 37.0% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Antonio Brown, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Sarawak fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Antonio Brown, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Antonio Brown (137.73× the country average). Demographically, the Sarawak audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Sarawak fans

Demographic split for Sarawak audience in United States
MetricValue
Female63.0%
Male37.0%
Average age35.8
Estimated audience size398,079

Audience persona

The typical Sarawak fan in United States is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Antonio Brown.

Top regions in United States

Top regions ranked by reach for Sarawak in United States
RegionReachAffinity
California62,7591.43×
Texas32,4920.95×
New York29,0891.31×
Florida21,6410.8×
Washington14,9141.87×
Illinois14,0001.06×
Virginia12,8871.33×
Pennsylvania11,6490.87×
Georgia11,5690.94×
Massachusetts10,7431.37×
New Jersey9,8360.97×
Ohio9,5170.78×
North Carolina9,1810.77×
Michigan8,6850.83×
Arizona7,6070.94×
Colorado7,1581.14×
Maryland6,9821.02×
Oregon6,6321.45×
Connecticut6,4131.61×
Indiana5,3400.73×
Tennessee5,3120.67×
Missouri5,1720.81×
Minnesota5,1590.9×
Wisconsin5,0810.85×
Utah3,9381.1×
Rhode Island3,7312.94×
South Carolina3,5160.59×
Washington, District of Columbia3,2542.72×
Alabama3,2250.58×
Nevada3,1840.83×
Louisiana3,1710.62×
Kentucky3,1060.62×
Oklahoma2,9840.68×
Hawaii2,9821.74×
Kansas2,5180.8×
Iowa1,9120.58×
Arkansas1,8190.55×
New Mexico1,7070.85×
Idaho1,6620.83×
Mississippi1,5850.48×
Maine1,5611.09×
New Hampshire1,4380.92×
Nebraska1,3200.66×
Alaska1,1431.34×
Delaware8550.78×
West Virginia8180.44×
Montana7110.64×
Vermont6400.92×
South Dakota6090.66×
North Dakota5930.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sarawak audience
BrandAffinityCategory
Antonio Brown137.73×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Diane von Fürstenberg36.62×Fashion & Accessoires
Maite Perroni49.7×Movies & TV
Eli Manning23.74×Sports
Malaysia13.53×Travel & Leisure
Horoscope10.37×Health
Income tax13.19×Business & Career
Kia Sportage20×Cars & Mobility
Tim Horton8.28×Sports
Day trading10.19×Business & Career
Luxury Travel10.03×Travel & Leisure
Kuala Lumpur17.25×Travel & Leisure
Jack Nicholson10.28×Movies & TV
Keke Palmer9.67×Movies & TV
Dumb and Dumber12.59×Movies & TV
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sarawak audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Risk AppetiteTHRILL2.41
TravellingTHRILL1.66
Quality AwarenessPREMIUM1.44
LGBTQ+ IdentityOPEN1.4
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Sarawak
CountryShare
Malaysia50.7%
Indonesia13.9%
United States6.4%

See Sarawak audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Sarawak have in United States?

Sarawak has an estimated audience of 398,079 people in United States, concentrated in California and Texas.

What is the gender split and age of Sarawak fans?

63.0% of Sarawak fans are female, 37.0% are male, with an average age of 35.8 years.

Which brands do Sarawak fans like most?

Sarawak fans show strongest brand affinity for Antonio Brown (137.73×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Sarawak fans live in United States?

Sarawak fans in United States are most concentrated in California (reach 62,759), Texas (reach 32,492), and New York (reach 29,089). These three regions account for the largest share of the active audience.

What other brands do Sarawak fans also like?

Beyond Sarawak itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarawak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.