Sarawak Audience in United States
Sarawak has an estimated audience of 398,079 people in United States. 63.0% are female, 37.0% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Celadon, Nationality, Clonmel, Elsword.
The average Sarawak fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Celadon, Nationality, with strongest over-indexing on Minnesota (6.02× the country average). Demographically, the Sarawak audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: POI
Demographics of Sarawak fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 35.8 |
| Estimated audience size | 398,079 |
Audience persona
The typical Sarawak fan in United States is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,759 | 1.43× |
| Texas | 32,492 | 0.95× |
| New York | 29,089 | 1.31× |
| Florida | 21,641 | 0.8× |
| Washington | 14,914 | 1.87× |
| Illinois | 14,000 | 1.06× |
| Virginia | 12,887 | 1.33× |
| Pennsylvania | 11,649 | 0.87× |
| Georgia | 11,569 | 0.94× |
| Massachusetts | 10,743 | 1.37× |
| New Jersey | 9,836 | 0.97× |
| Ohio | 9,517 | 0.78× |
| North Carolina | 9,181 | 0.77× |
| Michigan | 8,685 | 0.83× |
| Arizona | 7,607 | 0.94× |
| Colorado | 7,158 | 1.14× |
| Maryland | 6,982 | 1.02× |
| Oregon | 6,632 | 1.45× |
| Connecticut | 6,413 | 1.61× |
| Indiana | 5,340 | 0.73× |
| Tennessee | 5,312 | 0.67× |
| Missouri | 5,172 | 0.81× |
| Minnesota | 5,159 | 0.9× |
| Wisconsin | 5,081 | 0.85× |
| Utah | 3,938 | 1.1× |
| Rhode Island | 3,731 | 2.94× |
| South Carolina | 3,516 | 0.59× |
| Washington, District of Columbia | 3,254 | 2.72× |
| Alabama | 3,225 | 0.58× |
| Nevada | 3,184 | 0.83× |
| Louisiana | 3,171 | 0.62× |
| Kentucky | 3,106 | 0.62× |
| Oklahoma | 2,984 | 0.68× |
| Hawaii | 2,982 | 1.74× |
| Kansas | 2,518 | 0.8× |
| Iowa | 1,912 | 0.58× |
| Arkansas | 1,819 | 0.55× |
| New Mexico | 1,707 | 0.85× |
| Idaho | 1,662 | 0.83× |
| Mississippi | 1,585 | 0.48× |
| Maine | 1,561 | 1.09× |
| New Hampshire | 1,438 | 0.92× |
| Nebraska | 1,320 | 0.66× |
| Alaska | 1,143 | 1.34× |
| Delaware | 855 | 0.78× |
| West Virginia | 818 | 0.44× |
| Montana | 711 | 0.64× |
| Vermont | 640 | 0.92× |
| South Dakota | 609 | 0.66× |
| North Dakota | 593 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 6.02× | Travel & Leisure |
| Celadon | 36.01× | Home & Garden |
| Nationality | 4.07× | Politics & Society |
| Clonmel | 137.73× | Travel & Leisure |
| Elsword | 20× | Games |
| Kevin Murphy (screenwriter) | 16.88× | Movies & TV |
| JDSU | 3.11× | Business & Career |
| San Jacinto, California | 12.08× | Travel & Leisure |
| Tulkarm | 17.25× | Travel & Leisure |
| Home equity | 1.63× | Home & Garden |
| Nebraska Cornhuskers football | 2.82× | Sports |
| Grey Eagle, Minnesota | 36.79× | Travel & Leisure |
| Urban horticulture | 2.53× | Home & Garden |
| Guys and Dolls | 10.15× | Music & Radio |
| Pallet racking | 10.14× | Home & Garden |
| Mayfield, Kentucky | 15.55× | Travel & Leisure |
| Kendra Scott | 1.92× | Fashion & Accessoires |
| Hope For Paws | 13.14× | Pets & Animals |
| Historic site | 2.52× | Arts & Culture |
| Home staging | 2.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.73 |
| Risk Appetite | THRILL | 2.41 |
| Travelling | THRILL | 1.66 |
| Quality Awareness | PREMIUM | 1.44 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Indulgence | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 50.7% |
| Indonesia | 13.9% |
| United States | 6.4% |
See Sarawak audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Sarawak have in United States?
Sarawak has an estimated audience of 398,079 people in United States, concentrated in California and Texas.
What is the gender split and age of Sarawak fans?
63.0% of Sarawak fans are female, 37.0% are male, with an average age of 35.8 years.
Which brands do Sarawak fans like most?
Sarawak fans show strongest brand affinity for Minnesota (6.02×), Celadon (36.01×), and Nationality (4.07×) over the country average.
Where do Sarawak fans live in United States?
Sarawak fans in United States are most concentrated in California (reach 62,759), Texas (reach 32,492), and New York (reach 29,089). These three regions account for the largest share of the active audience.
What other brands do Sarawak fans also like?
Beyond Sarawak itself, the audience over-indexes on Celadon (36.01×), Nationality (4.07×), Clonmel (137.73×), and Elsword (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sarawak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.