Rachel Platten Audience in United States

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Rachel Platten has an estimated audience of 300,170 people in United States. 67.3% are female, 32.7% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Tezz, Historic site, Home staging, Governor of Michigan, Dog breed.

The average Rachel Platten fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tezz, Historic site, Home staging, with strongest over-indexing on Tezz (19.29× the country average). Demographically, the Rachel Platten audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Rachel Platten fans

Demographic split for Rachel Platten audience in United States
MetricValue
Female67.3%
Male32.7%
Average age37.4
Estimated audience size300,170

Audience persona

The typical Rachel Platten fan in United States is more female, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Tezz.

Top regions in United States

Top regions ranked by reach for Rachel Platten in United States
RegionReachAffinity
California24,3550.74×
Texas19,1020.74×
Florida15,7680.78×
New York14,6120.87×
Pennsylvania11,5411.14×
Ohio10,5661.14×
Minnesota10,5162.45×
Illinois10,1671.02×
North Carolina8,5570.95×
Michigan8,4031.07×
Massachusetts8,0091.35×
Virginia7,6661.05×
New Jersey7,0700.93×
Wisconsin5,8631.3×
Tennessee5,6850.94×
Washington5,6470.94×
Utah5,4332.02×
Missouri5,4161.12×
Indiana5,2000.95×
Colorado5,1371.09×
Maryland4,4240.86×
Georgia4,3820.47×
South Carolina3,9730.88×
Arizona3,6710.6×
Connecticut3,5021.16×
Iowa3,1931.29×
Kentucky3,1890.85×
Oklahoma3,0800.92×
Oregon2,9250.85×
Kansas2,7161.15×
Louisiana2,5460.66×
Nevada1,9450.67×
Arkansas1,9390.78×
Alabama1,8590.44×
Idaho1,7961.19×
Nebraska1,7611.17×
Mississippi1,6450.67×
New Hampshire1,4841.26×
New Mexico1,1900.79×
West Virginia1,1340.81×
Maine1,0610.99×
South Dakota1,0111.46×
North Dakota9601.56×
Vermont9061.72×
Rhode Island8840.92×
Montana7960.96×
Delaware7170.87×
Hawaii6850.53×
Washington, District of Columbia6740.75×
Wyoming3890.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Platten audience
BrandAffinityCategory
Tezz19.29×Movies & TV
Historic site10.9×Arts & Culture
Home staging12.96×Home & Garden
Governor of Michigan16.58×Politics & Society
Dog breed2.39×Pets & Animals
Grinch7.4×Movies & TV
Vocal harmony7.79×Music & Radio
UK garage7.7×Music & Radio
Goop7.31×Internet & Social Media
Combat sport1.8×Sports
Whataburger1.94×Food & Beverages
Mathcore8.79×Music & Radio
Guy Fieri4.22×Movies & TV
Tulare County, California11.61×Travel & Leisure
La Jolla9.85×Travel & Leisure
Fairy godmother7.9×Literature
Alaska1.79×Travel & Leisure
Guitarist (magazine)11.08×Music & Radio
Carnival of Souls20×Movies & TV
La Opinión6.51×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Platten audience
TraitClusterScore
Community OrientationOPEN1.46
Career OrientationPOWER1.44
Quality AwarenessPREMIUM1.36
TraditionCONSERVATISM1.32
MindfulnessBALANCE1.23
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Rachel Platten
CountryShare
United States66.6%
Japan6.1%
Canada5.8%

See Rachel Platten audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Rachel Platten have in United States?

Rachel Platten has an estimated audience of 300,170 people in United States, concentrated in California and Texas.

What is the gender split and age of Rachel Platten fans?

67.3% of Rachel Platten fans are female, 32.7% are male, with an average age of 37.4 years.

Which brands do Rachel Platten fans like most?

Rachel Platten fans show strongest brand affinity for Tezz (19.29×), Historic site (10.9×), and Home staging (12.96×) over the country average.

Where do Rachel Platten fans live in United States?

Rachel Platten fans in United States are most concentrated in California (reach 24,355), Texas (reach 19,102), and Florida (reach 15,768). These three regions account for the largest share of the active audience.

What other brands do Rachel Platten fans also like?

Beyond Rachel Platten itself, the audience over-indexes on Historic site (10.9×), Home staging (12.96×), Governor of Michigan (16.58×), and Dog breed (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Platten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.