Rascasse Audience Intelligence

Voodoo Doughnut Target Market in United States

A data profile of the people who buy, follow and care about Voodoo Doughnut in United States — modelled from more than twelve digital signal sources. Voodoo Doughnut has an estimated audience of 1,821,345 people in United States.

#72among Restaurants in United States#1569among Brand in United States#929in Food & Beverages

The average Voodoo Doughnut fan in United States is 34.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Oregon, Washington.

Top brand affinities include Rose McGowan, Mister Donut, Rachel Platten, with strongest over-indexing on Rose McGowan (49.63× the country average).

Demographically, the Voodoo Doughnut audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Voodoo Doughnut fan in United States is more female, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Rose McGowan.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voodoo Doughnut profile in United States.

Audience size
1.8M
in United States
Gender
62.8%♀
37.2% male
Age
34.9
average years
Country rank
#15317
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Voodoo Doughnut

62.8% are female, 37.2% are male, average age 34.9.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Voodoo Doughnut audience in United States
MetricValue
Female62.8%
Male37.2%
Average age34.9
Estimated audience size1,821,345
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Voodoo Doughnut audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Voodoo Doughnut audience comes from United States.

Worldwide audience distribution share by country for Voodoo Doughnut
CountryShare
United States92.6%
United Kingdom1.1%
Japan1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voodoo Doughnut audience in United States is strongest.

Fig. 05

Top regions by affinity

Voodoo Doughnut customers by region in United States
#RegionReachAffinity×
01Oregon~300K16.23×
02Colorado~200K6.50×
03Washington~200K5.93×
04Texas~500K2.89×
05Arizona~60K1.51×
06Illinois~90K1.43×
07Florida~200K1.22×
08Wyoming~3K1.03×
09Idaho~7K0.80×
10Montana~4K0.78×
11California~200K0.76×
12Tennessee~20K0.62×
13Nevada~10K0.60×
14Utah~10K0.59×
15Alaska~2K0.59×
16South Dakota~2K0.58×
17Hawaii~4K0.55×
18Indiana~20K0.52×
19New Mexico~5K0.51×
20North Dakota~2K0.51×
21Kansas~6K0.41×
22Louisiana~10K0.40×
23Nebraska~4K0.40×
24Maine~3K0.40×
25Delaware~2K0.39×
26New Hampshire~3K0.38×
27Rhode Island~2K0.38×
28Washington, District of Columbia~2K0.38×
29Oklahoma~7K0.36×
30West Virginia~3K0.36×
31Wisconsin~10K0.35×
32Kentucky~8K0.35×
33Arkansas~5K0.35×
34Missouri~10K0.34×
35Mississippi~5K0.33×
36Iowa~5K0.33×
37South Carolina~9K0.32×
38Minnesota~8K0.32×
39Michigan~10K0.31×
40Alabama~8K0.31×
41Georgia~20K0.30×
42New York~30K0.29×
43Massachusetts~10K0.28×
44Connecticut~5K0.28×
45Ohio~20K0.27×
46Virginia~10K0.27×
47Maryland~8K0.26×
48North Carolina~10K0.24×
49New Jersey~10K0.24×
50Pennsylvania~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Voodoo Doughnut, United States
0.23×1.00×16.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voodoo Doughnut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voodoo Doughnut audience
#·InterestCategoryAffinity×
01Mister DonutFood & Beverages155.85×
02Digimon Adventure tri.Movies & TV152.38×
03Coach MDTopic136.49×
04Rachel PlattenMusic & Radio109.65×
05Ibirapuera ParkTravel & Leisure103.48×
06Disney Tsum TsumKids & Family93.46×
07Donut KingFood & Beverages63.13×
08Orange JuliusFood & Beverages51.07×
09Rose McGowanMovies & TV49.63×
10Universal Studios JapanTravel & Leisure33.32×
11Shailene WoodleyMovies & TV24.59×
12Forrest GumpMovies & TV20.15×
13Porto's BakeryFood & Beverages17.17×
14Kelly OsbourneMusic & Radio12.94×
15Nothing Bundt CakesFood & Beverages11.23×
16Culver'sFood & Beverages8.73×
17Krispy KremeFood & Beverages7.20×
18Georgie & Mandy's First MarriageMovies & TV5.55×
19Panda ExpressFood & Beverages4.58×
20StarbucksFood & Beverages3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voodoo Doughnut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voodoo Doughnut audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.41×
IndividualismJOY1.24×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voodoo Doughnut audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.73×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Voodoo Doughnut's target market in United States?

Voodoo Doughnut's target market in United States covers an estimated 1,821,345 people, concentrated in Texas and Oregon.

02

What is the gender split and age of Voodoo Doughnut customers?

62.8% of the Voodoo Doughnut audience are female, 37.2% are male, with an average age of 34.9 years.

03

Which brands do Voodoo Doughnut fans like most?

Voodoo Doughnut fans show strongest brand affinity for Rose McGowan (49.63×), Mister Donut (155.85×), and Rachel Platten (109.65×) over the country average.

04

Where do Voodoo Doughnut fans live in United States?

Voodoo Doughnut fans in United States are most concentrated in Texas (reach ~500K), Oregon (reach ~300K), and Washington (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Voodoo Doughnut fans also like?

Beyond Voodoo Doughnut itself, the audience over-indexes on Mister Donut (155.85×), Rachel Platten (109.65×), Coach MD (136.49×), and Nothing Bundt Cakes (11.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Voodoo Doughnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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