Voodoo Doughnut Audience in United States

Voodoo Doughnut logo

Voodoo Doughnut has an estimated audience of 1,836,208 people in United States. 62.8% are female, 37.2% are male, average age 34.9. Top regions: Texas, Oregon, Colorado. Top brand affinities: Rose McGowan, Mister Donut, Rachel Platten, Coach MD, Orange Julius.

The average Voodoo Doughnut fan in United States is 34.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oregon, Colorado. Top brand affinities include Rose McGowan, Mister Donut, Rachel Platten, with strongest over-indexing on Rose McGowan (49.63× the country average). Demographically, the Voodoo Doughnut audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Voodoo Doughnut fans

Demographic split for Voodoo Doughnut audience in United States
MetricValue
Female62.8%
Male37.2%
Average age34.9
Estimated audience size1,836,208

Audience persona

The typical Voodoo Doughnut fan in United States is more female, around 34.9 years old, with strong Community Orientation tendencies and a notable affinity for Rose McGowan.

Top regions in United States

Top regions ranked by reach for Voodoo Doughnut in United States
RegionReachAffinity
Texas502,5573.18×
Oregon268,24012.74×
Colorado193,0856.67×
Washington186,1755.05×
Florida158,7681.28×
California131,0310.65×
Illinois97,5061.59×
Arizona60,9221.62×
New York27,0510.26×
Tennessee26,5430.72×
Indiana22,3500.67×
Georgia19,8050.35×
Ohio17,6860.31×
Michigan17,3530.36×
Pennsylvania15,4090.25×
North Carolina14,5970.26×
Nevada13,1340.74×
Virginia13,1150.29×
New Jersey12,1440.26×
Missouri11,5130.39×
Utah10,9950.67×
Massachusetts10,9360.3×
Louisiana10,5660.45×
Wisconsin10,5320.38×
South Carolina9,9030.36×
Minnesota9,2830.35×
Kentucky9,0040.39×
Maryland8,7040.28×
Idaho8,3840.91×
Alabama8,3580.33×
Oklahoma7,5880.37×
Kansas6,1200.42×
Arkansas5,0230.33×
New Mexico4,9610.54×
Iowa4,7870.32×
Connecticut4,6850.25×
Hawaii4,4670.57×
Montana4,2670.84×
Mississippi4,0850.27×
Nebraska3,6630.4×
Wyoming3,1121.14×
South Dakota2,4200.57×
Maine2,2410.34×
New Hampshire2,2410.31×
Alaska2,0730.53×
Washington, District of Columbia1,9030.34×
West Virginia1,8590.22×
North Dakota1,5790.42×
Rhode Island1,4400.25×
Delaware1,1980.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Voodoo Doughnut audience
BrandAffinityCategory
Rose McGowan49.63×Movies & TV
Mister Donut155.85×Food & Beverages
Rachel Platten109.65×Music & Radio
Coach MD136.49×
Orange Julius51.07×Food & Beverages
Nothing Bundt Cakes11.23×Food & Beverages
Shailene Woodley24.59×Movies & TV
Digimon Adventure tri.152.38×Movies & TV
Forrest Gump20.15×Movies & TV
Donut King63.13×Food & Beverages
Kelly Osbourne12.94×Music & Radio
Ibirapuera Park103.48×Travel & Leisure
Panda Express4.58×Food & Beverages
Krispy Kreme7.2×Food & Beverages
Disney Tsum Tsum93.46×Kids & Family
Starbucks3.36×Food & Beverages
Georgie & Mandy's First Marriage5.55×Movies & TV
Universal Studios Japan33.32×Travel & Leisure
Au Bon Pain36.66×Food & Beverages
The Gettysburg Museum Of History41.5×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Voodoo Doughnut audience
TraitClusterScore
Community OrientationOPEN1.66
ExtroversionTHRILL1.56
Urban LifestyleOPEN1.52
Early Adopter MentalityPOWER1.48
SustainabilityBALANCE1.39
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Voodoo Doughnut
CountryShare
United States92.7%
United Kingdom1.0%
Japan1.0%

See Voodoo Doughnut audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Voodoo Doughnut have in United States?

Voodoo Doughnut has an estimated audience of 1,836,208 people in United States, concentrated in Texas and Oregon.

What is the gender split and age of Voodoo Doughnut fans?

62.8% of Voodoo Doughnut fans are female, 37.2% are male, with an average age of 34.9 years.

Which brands do Voodoo Doughnut fans like most?

Voodoo Doughnut fans show strongest brand affinity for Rose McGowan (49.63×), Mister Donut (155.85×), and Rachel Platten (109.65×) over the country average.

Where do Voodoo Doughnut fans live in United States?

Voodoo Doughnut fans in United States are most concentrated in Texas (reach 502,557), Oregon (reach 268,240), and Colorado (reach 193,085). These three regions account for the largest share of the active audience.

What other brands do Voodoo Doughnut fans also like?

Beyond Voodoo Doughnut itself, the audience over-indexes on Mister Donut (155.85×), Rachel Platten (109.65×), Coach MD (136.49×), and Orange Julius (51.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Voodoo Doughnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.