Rascasse Audience Intelligence

Universal Studios Japan Target Market in United States

A data profile of the people who buy, follow and care about Universal Studios Japan in United States — modelled from more than twelve digital signal sources. Universal Studios Japan has an estimated audience of 557,449 people in United States.

#3535among Brand in United States#2723in Travel & Leisure

The average Universal Studios Japan fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Panda Express, Zootopia, Optical fiber, with strongest over-indexing on Panda Express (36.74× the country average).

Demographically, the Universal Studios Japan audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Universal Studios Japan fan in United States is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Panda Express.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universal Studios Japan profile in United States.

Audience size
557K
in United States
Gender
65.6%♀
34.4% male
Age
37.2
average years
Country rank
#34358
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Universal Studios Japan

65.6% are female, 34.4% are male, average age 37.2.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Universal Studios Japan audience in United States
MetricValue
Female65.6%
Male34.4%
Average age37.2
Estimated audience size557,449
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Universal Studios Japan audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3923%
40-4920%
50+13%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Universal Studios Japan audience comes from United States.

Worldwide audience distribution share by country for Universal Studios Japan
CountryShare
Japan66.8%
China7.0%
United States4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universal Studios Japan audience in United States is strongest.

Fig. 05

Top regions by affinity

Universal Studios Japan customers by region in United States
#RegionReachAffinity×
01Hawaii~30K12.45×
02California~100K2.35×
03Washington~20K1.94×
04Nevada~9K1.65×
05Alaska~2K1.35×
06Utah~6K1.24×
07Oregon~8K1.18×
08Florida~40K1.17×
09Arizona~10K1.13×
10Texas~50K1.11×
11New York~30K1.05×
12Colorado~9K1.05×
13Washington, District of Columbia~2K1.04×
14New Jersey~10K0.91×
15Illinois~20K0.87×
16New Mexico~2K0.87×
17Virginia~10K0.85×
18Massachusetts~9K0.83×
19Idaho~2K0.83×
20Maryland~8K0.81×
21Georgia~10K0.78×
22North Dakota<1K0.71×
23Montana~1K0.69×
24Vermont<1K0.69×
25Kansas~3K0.68×
26Rhode Island~1K0.68×
27South Dakota<1K0.68×
28Connecticut~4K0.67×
29Delaware~1K0.67×
30Minnesota~5K0.66×
31Oklahoma~4K0.64×
32Nebraska~2K0.63×
33New Hampshire~1K0.63×
34North Carolina~10K0.62×
35Arkansas~3K0.62×
36Tennessee~7K0.60×
37Louisiana~4K0.59×
38Maine~1K0.59×
39Michigan~9K0.58×
40Missouri~5K0.58×
41West Virginia~2K0.58×
42Indiana~6K0.57×
43Wisconsin~5K0.57×
44Pennsylvania~10K0.55×
45Kentucky~4K0.55×
46Mississippi~3K0.55×
47South Carolina~5K0.54×
48Alabama~4K0.52×
49Ohio~9K0.51×
50Iowa~2K0.51×
Fig. 06

Affinity by region

Affinity by region — Universal Studios Japan, United States
0.51×1.00×12.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universal Studios Japan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universal Studios Japan audience
#·InterestCategoryAffinity×
01Free WifiInternet & Social Media94.21×
02ShopkinsKids & Family68.63×
03Minnie MouseMovies & TV46.56×
04Optical fiberTechnology & Electronics44.32×
05ZootopiaMovies & TV42.97×
06Panda ExpressFood & Beverages36.74×
07Cold Stone CreameryFood & Beverages35.33×
08LINETechnology & Electronics34.75×
09Voodoo DoughnutFood & Beverages33.32×
10Donald DuckMovies & TV31.72×
11My Little PonyKids & Family29.74×
12CinnabonFood & Beverages28.04×
13Forrest GumpMovies & TV27.99×
14Kung Fu PandaMovies & TV23.59×
15Winnie-the-PoohKids & Family20.10×
16Finding NemoMovies & TV17.43×
17CanvaTechnology & Electronics16.55×
18AMC TheatresMovies & TV15.84×
19MonstersMovies & TV10.52×
20Taco BellFood & Beverages4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universal Studios Japan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universal Studios Japan audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
Urban LifestyleOPEN1.47×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universal Studios Japan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
TraditionCONSERVATISM0.65×
Risk AppetiteTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Universal Studios Japan's target market in United States?

Universal Studios Japan's target market in United States covers an estimated 557,449 people, concentrated in California and Texas.

02

What is the gender split and age of Universal Studios Japan customers?

65.6% of the Universal Studios Japan audience are female, 34.4% are male, with an average age of 37.2 years.

03

Which brands do Universal Studios Japan fans like most?

Universal Studios Japan fans show strongest brand affinity for Panda Express (36.74×), Zootopia (42.97×), and Optical fiber (44.32×) over the country average.

04

Where do Universal Studios Japan fans live in United States?

Universal Studios Japan fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Universal Studios Japan fans also like?

Beyond Universal Studios Japan itself, the audience over-indexes on Zootopia (42.97×), Optical fiber (44.32×), Cold Stone Creamery (35.33×), and Minnie Mouse (46.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Universal Studios Japan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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