Universal Studios Japan Audience in United States

Universal Studios Japan has an estimated audience of 568,654 people in United States. 65.6% are female, 34.4% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Panda Express, Donald Duck, Cold Stone Creamery, Zootopia, Minnie Mouse.

The average Universal Studios Japan fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panda Express, Donald Duck, Cold Stone Creamery, with strongest over-indexing on Panda Express (32.15× the country average). Demographically, the Universal Studios Japan audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Universal Studios Japan fans

Demographic split for Universal Studios Japan audience in United States
MetricValue
Female65.6%
Male34.4%
Average age37.2
Estimated audience size568,654

Audience persona

The typical Universal Studios Japan fan in United States is more female, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Universal Studios Japan in United States
RegionReachAffinity
California166,9162.67×
Texas54,5191.12×
Florida44,8721.17×
New York35,5441.12×
Hawaii32,45513.28×
Washington23,0632.02×
Illinois16,4030.87×
Georgia13,4360.77×
New Jersey12,9120.89×
Arizona12,3701.07×
Virginia12,2990.89×
Pennsylvania10,4440.55×
North Carolina10,2120.6×
Nevada9,9621.81×
Massachusetts9,8590.88×
Colorado9,4791.06×
Ohio8,6220.49×
Michigan8,4710.57×
Maryland7,7420.79×
Oregon7,6321.17×
Utah6,2371.22×
Tennessee5,9560.52×
Indiana5,3880.52×
Missouri4,9290.54×
Minnesota4,8350.59×
Wisconsin4,6670.55×
South Carolina4,0060.47×
Louisiana3,6790.5×
Connecticut3,4440.6×
Oklahoma3,3400.53×
Kentucky3,1930.45×
Alabama3,0700.39×
Kansas2,6140.58×
Arkansas2,3170.49×
New Mexico2,1340.75×
Idaho2,1280.75×
Washington, District of Columbia1,9551.14×
Iowa1,7900.38×
Mississippi1,7880.38×
Alaska1,5031.24×
Nebraska1,3370.47×
New Hampshire9740.43×
Rhode Island9730.54×
Montana7740.49×
Delaware7630.49×
West Virginia7580.29×
Maine6590.32×
North Dakota5660.48×
South Dakota4600.35×
Vermont3720.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Universal Studios Japan audience
BrandAffinityCategory
Panda Express32.15×Food & Beverages
Donald Duck105.07×Movies & TV
Cold Stone Creamery36.53×Food & Beverages
Zootopia34.03×Movies & TV
Minnie Mouse37.14×Movies & TV
My Little Pony37×Kids & Family
Winnie-the-Pooh38.33×Kids & Family
Canva19.69×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
LINE39.22×Technology & Electronics
Forrest Gump21.79×Movies & TV
Optical fiber19.4×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
TUI Cruises74.03×Travel & Leisure
Los Angeles Dodgers8.94×Sports
Voodoo Doughnut28.67×Food & Beverages
AIDA Cruises74×Travel & Leisure
Superman3.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Universal Studios Japan audience
TraitClusterScore
Early Adopter MentalityPOWER1.75
Urban LifestyleOPEN1.59
LGBTQ+ IdentityOPEN1.58
ExtroversionTHRILL1.35
SustainabilityBALANCE1.33
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Universal Studios Japan
CountryShare
Japan66.6%
China7.1%
United States4.7%

See Universal Studios Japan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Universal Studios Japan have in United States?

Universal Studios Japan has an estimated audience of 568,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Universal Studios Japan fans?

65.6% of Universal Studios Japan fans are female, 34.4% are male, with an average age of 37.2 years.

Which brands do Universal Studios Japan fans like most?

Universal Studios Japan fans show strongest brand affinity for Panda Express (32.15×), Donald Duck (105.07×), and Cold Stone Creamery (36.53×) over the country average.

Where do Universal Studios Japan fans live in United States?

Universal Studios Japan fans in United States are most concentrated in California (reach 166,916), Texas (reach 54,519), and Florida (reach 44,872). These three regions account for the largest share of the active audience.

What other brands do Universal Studios Japan fans also like?

Beyond Universal Studios Japan itself, the audience over-indexes on Donald Duck (105.07×), Cold Stone Creamery (36.53×), Zootopia (34.03×), and Minnie Mouse (37.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Universal Studios Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.