Orange Julius Audience in United States

Orange Julius logo

Orange Julius has an estimated audience of 866,534 people in United States. 72.0% are female, 28.0% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: FedEx, Burmese language, Anthony Edwards, Malcolm-Jamal Warner, Jingoism.

The average Orange Julius fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FedEx, Burmese language, Anthony Edwards, with strongest over-indexing on FedEx (20.57× the country average). Demographically, the Orange Julius audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Orange Julius fans

Demographic split for Orange Julius audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.8
Estimated audience size866,534

Audience persona

The typical Orange Julius fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for FedEx.

Top regions in United States

Top regions ranked by reach for Orange Julius in United States
RegionReachAffinity
California114,8131.2×
Texas64,4240.86×
Florida42,1630.72×
New York36,6540.76×
Washington28,3881.63×
Pennsylvania28,2730.97×
Illinois23,0680.8×
Ohio23,0270.86×
Colorado21,9871.61×
Arizona20,2691.15×
North Carolina19,2310.74×
Michigan18,9340.84×
Georgia18,0820.68×
Virginia17,7630.84×
Oregon17,4751.76×
Missouri15,5601.11×
New Jersey14,0850.64×
Indiana14,0110.89×
Tennessee13,9890.8×
Massachusetts13,6680.8×
Minnesota13,5751.09×
Wisconsin13,4181.03×
Utah11,9871.54×
Oklahoma11,2611.17×
Maryland10,2630.69×
Nevada10,1341.21×
Kansas9,1791.34×
South Carolina9,1040.7×
Alabama8,9250.74×
Kentucky8,4290.78×
Iowa8,3391.17×
Louisiana8,2640.74×
Connecticut6,9420.8×
New Mexico6,5011.5×
Arkansas5,8620.82×
Idaho5,8551.35×
Nebraska5,5541.28×
Hawaii5,2281.4×
Mississippi4,7180.66×
Montana3,3321.39×
New Hampshire3,2840.96×
West Virginia3,0410.75×
North Dakota2,9101.63×
Maine2,6960.87×
South Dakota2,2331.11×
Rhode Island2,1930.79×
Washington, District of Columbia1,6640.64×
Alaska1,6270.88×
Delaware1,4570.61×
Wyoming1,2040.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange Julius audience
BrandAffinityCategory
FedEx20.57×Business & Career
Burmese language22.14×Politics & Society
Anthony Edwards2.71×Movies & TV
Malcolm-Jamal Warner2.19×Movies & TV
Jingoism2.41×Politics & Society
Gardening Know How102.73×Home & Garden
Sicily3.33×Travel & Leisure
Brink's6.93×Business & Career
Indiana Fever2.17×Sports
Penn Station (restaurant)2.1×Food & Beverages
Charlotte (wrestler)3.05×Sports
Flipp3.92×Shopping
Caroline Kennedy2.4×Politics & Society
Greg Biffle2.17×Sports
Lorraine Bracco2.41×Movies & TV
Orange juice3.22×Food & Beverages
Equal opportunity2.44×Politics & Society
Emmett Till2.18×Politics & Society
Melissa Gilbert2.39×Movies & TV
Christmas card2.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange Julius audience
TraitClusterScore
ExtroversionTHRILL1.52
Community OrientationOPEN1.47
Family OrientationCONSERVATISM1.44
Convenience OrientationPREMIUM1.36
Social Media UsageJOY1.3
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Orange Julius
CountryShare
United States77.1%
Canada10.0%
Australia1.4%

See Orange Julius audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Orange Julius have in United States?

Orange Julius has an estimated audience of 866,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Orange Julius fans?

72.0% of Orange Julius fans are female, 28.0% are male, with an average age of 37.8 years.

Which brands do Orange Julius fans like most?

Orange Julius fans show strongest brand affinity for FedEx (20.57×), Burmese language (22.14×), and Anthony Edwards (2.71×) over the country average.

Where do Orange Julius fans live in United States?

Orange Julius fans in United States are most concentrated in California (reach 114,813), Texas (reach 64,424), and Florida (reach 42,163). These three regions account for the largest share of the active audience.

What other brands do Orange Julius fans also like?

Beyond Orange Julius itself, the audience over-indexes on Burmese language (22.14×), Anthony Edwards (2.71×), Malcolm-Jamal Warner (2.19×), and Jingoism (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange Julius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.