Rascasse Audience Intelligence

Orange Julius Target Market in United States

A data profile of the people who buy, follow and care about Orange Julius in United States — modelled from more than twelve digital signal sources. Orange Julius has an estimated audience of 863,675 people in United States.

#96among Restaurants in United States#2671among Brand in United States#1452in Food & Beverages

The average Orange Julius fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Burmese language, Anthony Edwards, with strongest over-indexing on FedEx (20.57× the country average).

Demographically, the Orange Julius audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orange Julius fan in United States is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange Julius profile in United States.

Audience size
864K
in United States
Gender
72.0%♀
28.0% male
Age
37.8
average years
Country rank
#26094
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orange Julius

72.0% are female, 28.0% are male, average age 37.8.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Orange Julius audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.8
Estimated audience size863,675
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Orange Julius audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Orange Julius audience comes from United States.

Worldwide audience distribution share by country for Orange Julius
CountryShare
United States77.1%
Canada10.0%
Australia1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange Julius audience in United States is strongest.

Fig. 05

Top regions by affinity

Orange Julius customers by region in United States
#RegionReachAffinity×
01Hawaii~8K2.02×
02North Dakota~3K1.74×
03Oregon~20K1.71×
04Washington~30K1.54×
05Colorado~20K1.48×
06Utah~10K1.48×
07New Mexico~6K1.46×
08Idaho~6K1.40×
09Iowa~9K1.29×
10Kansas~9K1.27×
11Nebraska~6K1.27×
12Montana~3K1.27×
13Nevada~10K1.18×
14Missouri~20K1.16×
15California~100K1.11×
16Oklahoma~10K1.11×
17Arizona~20K1.10×
18South Dakota~2K1.09×
19Minnesota~10K1.06×
20Wyoming~1K1.03×
21Wisconsin~10K1.02×
22New Hampshire~3K1.01×
23Alaska~2K0.96×
24Pennsylvania~30K0.94×
25Indiana~10K0.91×
26Rhode Island~2K0.89×
27Maine~3K0.88×
28Ohio~20K0.82×
29Connecticut~7K0.82×
30Arkansas~6K0.80×
31West Virginia~3K0.80×
32Michigan~20K0.79×
33Texas~60K0.78×
34Illinois~20K0.78×
35Virginia~20K0.78×
36Massachusetts~10K0.78×
37Kentucky~8K0.77×
38Tennessee~10K0.76×
39Alabama~9K0.75×
40Louisiana~8K0.74×
41North Carolina~20K0.73×
42New York~30K0.71×
43Delaware~2K0.71×
44Mississippi~5K0.70×
45Florida~40K0.69×
46Maryland~10K0.69×
47Washington, District of Columbia~2K0.69×
48South Carolina~9K0.68×
49Georgia~20K0.66×
50New Jersey~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Orange Julius, United States
0.62×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange Julius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange Julius audience
#·InterestCategoryAffinity×
01Gardening Know HowHome & Garden102.73×
02Burmese languagePolitics & Society22.14×
03FedExBusiness & Career20.57×
04Brink'sBusiness & Career6.93×
05FlippShopping3.92×
06SicilyTravel & Leisure3.33×
07Orange juiceFood & Beverages3.22×
08Charlotte (wrestler)Sports3.05×
09Ron DeSantisPolitics & Society3.05×
10Anthony EdwardsMovies & TV2.71×
11JingoismPolitics & Society2.41×
12Martin ShortMovies & TV2.41×
13Caroline KennedyPolitics & Society2.40×
14Melissa GilbertMovies & TV2.39×
15Malcolm-Jamal WarnerMovies & TV2.19×
16Aspen DentalHealth2.19×
17Thomas MassiePolitics & Society2.17×
18Indiana FeverSports2.17×
19Greg BiffleSports2.17×
20Penn Station (restaurant)Food & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange Julius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange Julius audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
MindfulnessBALANCE0.26×
SustainabilityBALANCE0.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange Julius audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.12×
TraditionCONSERVATISM0.12×
Need for SecurityCONSERVATISM0.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Orange Julius's target market in United States?

Orange Julius's target market in United States covers an estimated 863,675 people, concentrated in California and Texas.

02

What is the gender split and age of Orange Julius customers?

72.0% of the Orange Julius audience are female, 28.0% are male, with an average age of 37.8 years.

03

Which brands do Orange Julius fans like most?

Orange Julius fans show strongest brand affinity for FedEx (20.57×), Burmese language (22.14×), and Anthony Edwards (2.71×) over the country average.

04

Where do Orange Julius fans live in United States?

Orange Julius fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Orange Julius fans also like?

Beyond Orange Julius itself, the audience over-indexes on Burmese language (22.14×), Anthony Edwards (2.71×), Thomas Massie (2.17×), and Malcolm-Jamal Warner (2.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Orange Julius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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