Rascasse Audience Intelligence

Martin Short Audience in United States

A data profile of the people who buy, follow and care about Martin Short in United States — modelled from more than twelve digital signal sources. Martin Short has an estimated audience of 5,385,180 people in United States.

#224among Actor Actress or TV Star in United States#632among Person in United States#606in Movies & TV

The average Martin Short fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ExxonMobil, FedEx, Sustainable energy, with strongest over-indexing on ExxonMobil (20.26× the country average).

Demographically, the Martin Short audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martin Short fan in United States is more female, around 45.0 years old, with strong Individualism tendencies and a notable affinity for ExxonMobil.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martin Short profile in United States.

Audience size
5.4M
in United States
Gender
57.5%♀
42.5% male
Age
45.0
average years
Country rank
#6255
Person in United States
Fig. 01

Search interest · 12-month trend

+194%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martin Short fans

57.5% are female, 42.5% are male, average age 45.0.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Martin Short audience in United States
MetricValue
Female57.5%
Male42.5%
Average age45.0
Estimated audience size5,385,180
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Martin Short audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3915%
40-4923%
50+38%
Fig. 04

Worldwide distribution

61.5%

of the worldwide Martin Short audience comes from United States.

Worldwide audience distribution share by country for Martin Short
CountryShare
United States61.5%
Canada6.9%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martin Short audience in United States is strongest.

Fig. 05

Top regions by affinity

Martin Short fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.24×
02Oregon~60K1.22×
03Minnesota~70K1.20×
04Connecticut~50K1.20×
05Wisconsin~80K1.19×
06Utah~50K1.19×
07Maine~20K1.18×
08Massachusetts~100K1.17×
09Idaho~20K1.16×
10Missouri~80K1.15×
11Vermont~9K1.15×
12Pennsylvania~200K1.14×
13Michigan~100K1.14×
14Illinois~200K1.09×
15Washington~90K1.09×
16Colorado~70K1.09×
17Iowa~40K1.08×
18Rhode Island~10K1.08×
19Ohio~100K1.07×
20Nebraska~20K1.07×
21Montana~10K1.07×
22Indiana~80K1.06×
23Kansas~30K1.05×
24New York~200K1.02×
25Oklahoma~50K1.02×
26Tennessee~90K1.01×
27New Jersey~100K1.00×
28Arizona~90K0.99×
29Kentucky~50K0.99×
30North Dakota~9K0.98×
31Delaware~10K0.96×
32South Dakota~9K0.95×
33California~400K0.91×
34Virginia~90K0.91×
35Arkansas~30K0.91×
36New Mexico~20K0.90×
37Alaska~8K0.90×
38West Virginia~20K0.89×
39North Carolina~100K0.88×
40Florida~200K0.87×
41South Carolina~60K0.86×
42Maryland~60K0.85×
43Washington, District of Columbia~10K0.85×
44Texas~300K0.82×
45Georgia~100K0.82×
46Alabama~50K0.79×
47Louisiana~40K0.78×
48Nevada~30K0.78×
49Hawaii~10K0.73×
50Mississippi~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Martin Short, United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martin Short audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martin Short audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility20.26×
02United States national football teamSports8.88×
03Sustainable energyHome & Garden6.20×
04FedExBusiness & Career5.82×
05Renewable energyBusiness & Career5.33×
06Anne HathawayMovies & TV4.70×
07LotteryGames4.69×
08QVCMovies & TV4.43×
09Weather forecastingHome & Garden4.43×
10Mortgage loansBusiness & Career3.11×
11Vehicle insuranceCars & Mobility2.80×
12Discount storesShopping2.74×
13Solar energyHome & Garden2.74×
14SubwayFood & Beverages2.62×
15Pizza HutFood & Beverages2.50×
16TV talkshowsMovies & TV2.39×
17McDonald'sFood & Beverages2.35×
18PinterestInternet & Social Media2.29×
19Shopping mallsShopping2.12×
20United States Postal ServiceBusiness & Career2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martin Short audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martin Short audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.51×
Family OrientationCONSERVATISM2.25×
SustainabilityBALANCE2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martin Short audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Healthy LifestyleBALANCE0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martin Short have in United States?

Martin Short has an estimated audience of 5,385,180 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Martin Short fans?

57.5% of Martin Short fans are female, 42.5% are male, with an average age of 45.0 years.

03

Which brands do Martin Short fans like most?

Martin Short fans show strongest brand affinity for ExxonMobil (20.26×), FedEx (5.82×), and Sustainable energy (6.2×) over the country average.

04

Where do Martin Short fans live in United States?

Martin Short fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Martin Short fans also like?

Beyond Martin Short itself, the audience over-indexes on FedEx (5.82×), Sustainable energy (6.2×), Renewable energy (5.33×), and Mortgage loans (3.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Martin Short. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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