Rascasse Audience Intelligence

Melissa Gilbert Audience in United States

A data profile of the people who buy, follow and care about Melissa Gilbert in United States — modelled from more than twelve digital signal sources. Melissa Gilbert has an estimated audience of 5,083,482 people in United States.

#244among Actor Actress or TV Star in United States#695among Person in United States#654in Movies & TV

The average Melissa Gilbert fan in United States is 51.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Pinterest, QVC, with strongest over-indexing on FedEx (10.38× the country average).

Demographically, the Melissa Gilbert audience skews more female with an average age of 51.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melissa Gilbert fan in United States is more female, around 51.3 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melissa Gilbert profile in United States.

Audience size
5.1M
in United States
Gender
84.8%♀
15.2% male
Age
51.3
average years
Country rank
#6601
Person in United States
Fig. 01

Search interest · 12-month trend

+79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melissa Gilbert fans

84.8% are female, 15.2% are male, average age 51.3.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for Melissa Gilbert audience in United States
MetricValue
Female84.8%
Male15.2%
Average age51.3
Estimated audience size5,083,482
Fig. 03

Age distribution

Ø 51.3
average years
Age distribution of the Melissa Gilbert audience in United States
Age bracketShare%
16-191%
20-292%
30-3913%
40-4940%
50+44%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Melissa Gilbert audience comes from United States.

Worldwide audience distribution share by country for Melissa Gilbert
CountryShare
United States53.5%
Germany12.4%
France7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melissa Gilbert audience in United States is strongest.

Fig. 05

Top regions by affinity

Melissa Gilbert fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K1.40×
02Kentucky~80K1.32×
03Missouri~100K1.30×
04Idaho~30K1.28×
05Oklahoma~60K1.26×
06New Mexico~30K1.26×
07Indiana~100K1.23×
08Tennessee~100K1.22×
09Arkansas~50K1.22×
10Alabama~80K1.18×
11Maine~20K1.18×
12South Dakota~10K1.18×
13Michigan~100K1.16×
14Ohio~200K1.15×
15Iowa~40K1.15×
16North Dakota~10K1.14×
17Minnesota~80K1.13×
18Kansas~40K1.13×
19Wisconsin~80K1.12×
20Montana~10K1.12×
21Pennsylvania~200K1.08×
22Oregon~60K1.08×
23Mississippi~40K1.07×
24New Hampshire~20K1.07×
25South Carolina~70K1.06×
26Nebraska~20K1.05×
27Wyoming~7K1.04×
28Vermont~8K1.01×
29North Carolina~100K0.97×
30Utah~40K0.93×
31Arizona~90K0.92×
32Washington~90K0.92×
33Connecticut~40K0.89×
34Rhode Island~10K0.88×
35Delaware~10K0.88×
36Louisiana~50K0.87×
37Virginia~100K0.86×
38Illinois~100K0.85×
39Georgia~100K0.84×
40Massachusetts~80K0.82×
41Colorado~60K0.81×
42Alaska~8K0.81×
43Florida~300K0.80×
44New Jersey~90K0.77×
45Texas~300K0.76×
46New York~200K0.75×
47Maryland~60K0.74×
48Nevada~30K0.72×
49California~400K0.70×
50Hawaii~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Melissa Gilbert, United States
0.57×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melissa Gilbert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melissa Gilbert audience
#·InterestCategoryAffinity×
01BabysittingKids & Family17.79×
02Miles TellerMovies & TV13.75×
03FedExBusiness & Career10.38×
04LotteryGames9.46×
05Mission: ImpossibleMovies & TV9.26×
06QVCMovies & TV9.12×
07Julia RobertsMovies & TV8.29×
08Weather forecastingHome & Garden7.78×
09Tabloid (newspaper format)Literature7.05×
10TV game showsMovies & TV5.26×
11SubwayFood & Beverages5.11×
12Mortgage loansBusiness & Career4.98×
13Vehicle insuranceCars & Mobility4.62×
14PinterestInternet & Social Media4.56×
15McDonald'sFood & Beverages4.56×
16Discount storesShopping4.41×
17RedditInternet & Social Media4.40×
18Shopping mallsShopping3.87×
19Pizza HutFood & Beverages3.73×
20StarbucksFood & Beverages3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melissa Gilbert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melissa Gilbert audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.25×
Convenience OrientationPREMIUM2.26×
Quality AwarenessPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melissa Gilbert audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.77×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melissa Gilbert have in United States?

Melissa Gilbert has an estimated audience of 5,083,482 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melissa Gilbert fans?

84.8% of Melissa Gilbert fans are female, 15.2% are male, with an average age of 51.3 years.

03

Which brands do Melissa Gilbert fans like most?

Melissa Gilbert fans show strongest brand affinity for FedEx (10.38×), Pinterest (4.56×), and QVC (9.12×) over the country average.

04

Where do Melissa Gilbert fans live in United States?

Melissa Gilbert fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Melissa Gilbert fans also like?

Beyond Melissa Gilbert itself, the audience over-indexes on Pinterest (4.56×), QVC (9.12×), Subway (5.11×), and McDonald's (4.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Melissa Gilbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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