Melissa Gilbert Audience in United States

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Melissa Gilbert has an estimated audience of 4,634,404 people in United States. 84.8% are female, 15.2% are male, average age 51.3. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Elsword, Product design, Zoo Tycoon (series), Israel.

The average Melissa Gilbert fan in United States is 51.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Elsword, Product design, with strongest over-indexing on Whataburger (2.07× the country average). Demographically, the Melissa Gilbert audience skews more female with an average age of 51.3, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Melissa Gilbert fans

Demographic split for Melissa Gilbert audience in United States
MetricValue
Female84.8%
Male15.2%
Average age51.3
Estimated audience size4,634,404

Audience persona

The typical Melissa Gilbert fan in United States is more female, around 51.3 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Melissa Gilbert in United States
RegionReachAffinity
California333,3990.65×
Texas309,2380.78×
Florida256,5680.82×
New York189,4210.73×
Ohio171,1021.2×
Pennsylvania159,6931.02×
Michigan150,6211.24×
North Carolina147,0711.05×
Georgia130,8100.92×
Illinois130,4320.84×
Tennessee122,0001.31×
Indiana112,1081.32×
Missouri103,5231.39×
Virginia101,1050.9×
Arizona88,4100.93×
New Jersey87,2450.74×
Washington82,4120.89×
Alabama82,0411.27×
Wisconsin81,2851.17×
Kentucky80,8601.39×
South Carolina79,2051.14×
Minnesota78,6061.18×
Oklahoma68,8981.34×
Massachusetts64,6920.71×
Colorado58,8580.81×
Oregon57,7991.09×
Maryland54,3140.68×
Louisiana51,0580.85×
Arkansas49,5991.3×
Iowa44,8701.18×
Mississippi43,5251.14×
Utah42,0931.01×
Kansas40,8341.12×
Connecticut37,7370.81×
Idaho32,1391.38×
West Virginia29,9121.39×
Nevada29,6490.66×
New Mexico24,0081.03×
Nebraska23,4961.01×
Maine17,8911.08×
New Hampshire17,3450.95×
Montana14,1721.1×
South Dakota12,7611.19×
Rhode Island11,6600.79×
North Dakota11,2771.18×
Delaware9,9460.78×
Hawaii9,8740.5×
Alaska7,4150.75×
Wyoming7,3501.07×
Vermont7,0220.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melissa Gilbert audience
BrandAffinityCategory
Whataburger2.07×Food & Beverages
Elsword17.79×Games
Product design1.74×Business & Career
Zoo Tycoon (series)17.79×Games
Israel1.8×Travel & Leisure
Goop4.44×Internet & Social Media
Pillow1.55×Home & Garden
Wok4.57×Food & Beverages
Historic site2.81×Arts & Culture
Governor of Michigan4.83×Politics & Society
Grinch2.56×Movies & TV
Vocal harmony2.53×Music & Radio
Kendra Scott1.61×Fashion & Accessoires
headspace5.05×Health
Home staging2.67×Home & Garden
Grace Slick4.12×Music & Radio
Google Home2.97×Technology & Electronics
Hibachi3.6×Food & Beverages
Fairy godmother3.27×Literature
TV Fanatic4.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melissa Gilbert audience
TraitClusterScore
Family OrientationCONSERVATISM1.48
Community OrientationOPEN1.41
IndulgenceJOY1.28
TraditionCONSERVATISM1.27
Social Media UsageJOY1.22
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Melissa Gilbert
CountryShare
United States51.4%
Germany12.8%
France8.2%

See Melissa Gilbert audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Melissa Gilbert have in United States?

Melissa Gilbert has an estimated audience of 4,634,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Melissa Gilbert fans?

84.8% of Melissa Gilbert fans are female, 15.2% are male, with an average age of 51.3 years.

Which brands do Melissa Gilbert fans like most?

Melissa Gilbert fans show strongest brand affinity for Whataburger (2.07×), Elsword (17.79×), and Product design (1.74×) over the country average.

Where do Melissa Gilbert fans live in United States?

Melissa Gilbert fans in United States are most concentrated in California (reach 333,399), Texas (reach 309,238), and Florida (reach 256,568). These three regions account for the largest share of the active audience.

What other brands do Melissa Gilbert fans also like?

Beyond Melissa Gilbert itself, the audience over-indexes on Elsword (17.79×), Product design (1.74×), Zoo Tycoon (series) (17.79×), and Israel (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melissa Gilbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.