Rascasse Audience Intelligence

Malcolm-Jamal Warner Audience in United States

A data profile of the people who buy, follow and care about Malcolm-Jamal Warner in United States — modelled from more than twelve digital signal sources. Malcolm-Jamal Warner has an estimated audience of 19,773,837 people in United States.

#11among Actor Actress or TV Star in United States#43among Person in United States#110in Movies & TV

The average Malcolm-Jamal Warner fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TMZ, FedEx, McDonald's, with strongest over-indexing on TMZ (3.67× the country average).

Demographically, the Malcolm-Jamal Warner audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malcolm-Jamal Warner fan in United States is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for TMZ.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malcolm-Jamal Warner profile in United States.

Audience size
19.8M
in United States
Gender
65.2%♀
34.8% male
Age
41.0
average years
Country rank
#1670
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malcolm-Jamal Warner fans

65.2% are female, 34.8% are male, average age 41.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Malcolm-Jamal Warner audience in United States
MetricValue
Female65.2%
Male34.8%
Average age41.0
Estimated audience size19,773,837
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Malcolm-Jamal Warner audience in United States
Age bracketShare%
16-199%
20-2917%
30-3931%
40-4931%
50+12%
Fig. 04

Worldwide distribution

89.0%

of the worldwide Malcolm-Jamal Warner audience comes from United States.

Worldwide audience distribution share by country for Malcolm-Jamal Warner
CountryShare
United States89.0%
Germany7.5%
Italy3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malcolm-Jamal Warner audience in United States is strongest.

Fig. 05

Top regions by affinity

Malcolm-Jamal Warner fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M1.60×
02Mississippi~200K1.51×
03Maryland~500K1.48×
04South Carolina~400K1.38×
05North Carolina~800K1.35×
06Alabama~400K1.32×
07Michigan~700K1.29×
08Tennessee~500K1.29×
09Louisiana~300K1.28×
10Delaware~70K1.22×
11Missouri~400K1.21×
12New Jersey~600K1.17×
13Pennsylvania~800K1.16×
14Oklahoma~200K1.14×
15Washington, District of Columbia~70K1.14×
16Ohio~700K1.12×
17Indiana~400K1.10×
18Arkansas~200K1.10×
19Illinois~700K1.09×
20Virginia~500K1.04×
21Kentucky~300K1.03×
22West Virginia~90K1.02×
23Nevada~200K1.00×
24Connecticut~200K0.99×
25New Hampshire~80K0.98×
26Florida~1.5M0.97×
27Kansas~100K0.96×
28New York~1M0.95×
29Arizona~400K0.90×
30Nebraska~90K0.90×
31Texas~1.5M0.89×
32Iowa~100K0.89×
33Wisconsin~300K0.87×
34Maine~60K0.86×
35Massachusetts~300K0.84×
36Montana~40K0.82×
37Rhode Island~50K0.81×
38South Dakota~40K0.81×
39California~1.5M0.80×
40Washington~300K0.80×
41Minnesota~200K0.80×
42New Mexico~80K0.77×
43North Dakota~30K0.75×
44Idaho~70K0.73×
45Oregon~200K0.72×
46Alaska~30K0.72×
47Colorado~200K0.70×
48Vermont~20K0.68×
49Hawaii~60K0.67×
50Utah~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Malcolm-Jamal Warner, United States
0.61×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malcolm-Jamal Warner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malcolm-Jamal Warner audience
#·InterestCategoryAffinity×
01Nobel Peace PrizePolitics & Society10.04×
02FedExBusiness & Career4.43×
03LotteryGames4.35×
04Soap operaMovies & TV3.95×
05QVCMovies & TV3.86×
06TMZInternet & Social Media3.67×
07TV game showsMovies & TV3.47×
08Apple TVMovies & TV3.39×
09LinkedInInternet & Social Media3.35×
10InnovationBusiness & Career2.71×
11TV talkshowsMovies & TV2.56×
12McDonald'sFood & Beverages2.50×
13Discount storesShopping2.10×
14SubwayFood & Beverages1.87×
15United States Postal ServiceBusiness & Career1.84×
16PodcastMusic & Radio1.78×
17Pizza HutFood & Beverages1.73×
18Mortgage loansBusiness & Career1.73×
19ReligionBusiness & Career1.65×
20PinterestInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malcolm-Jamal Warner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malcolm-Jamal Warner audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
IndulgenceJOY1.51×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malcolm-Jamal Warner audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.85×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malcolm-Jamal Warner have in United States?

Malcolm-Jamal Warner has an estimated audience of 19,773,837 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malcolm-Jamal Warner fans?

65.2% of Malcolm-Jamal Warner fans are female, 34.8% are male, with an average age of 41.0 years.

03

Which brands do Malcolm-Jamal Warner fans like most?

Malcolm-Jamal Warner fans show strongest brand affinity for TMZ (3.67×), FedEx (4.43×), and McDonald's (2.5×) over the country average.

04

Where do Malcolm-Jamal Warner fans live in United States?

Malcolm-Jamal Warner fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Malcolm-Jamal Warner fans also like?

Beyond Malcolm-Jamal Warner itself, the audience over-indexes on FedEx (4.43×), McDonald's (2.5×), TV game shows (3.47×), and TV talkshows (2.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm-Jamal Warner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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