Burmese language Audience in United States
Burmese language has an estimated audience of 888,632 people in United States. 57.0% are female, 43.0% are male, average age 40.7. Top brand affinities: Orange Julius, Junji Ito, New York Islanders, Group buying, Bangkok.
Top brand affinities include Orange Julius, Junji Ito, New York Islanders, with strongest over-indexing on Orange Julius (196.08× the country average). Demographically, the Burmese language audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Burmese language fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.7 |
| Estimated audience size | 888,632 |
Audience persona
The typical Burmese language fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Orange Julius.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange Julius | 196.08× | Food & Beverages |
| Junji Ito | 101.02× | Literature |
| New York Islanders | 31.03× | Sports |
| Group buying | 20× | Shopping |
| Bangkok | 16.6× | Travel & Leisure |
| Myanmar | 42.76× | Travel & Leisure |
| Hanoi | 19.63× | Travel & Leisure |
| The O.C. | 18.68× | Movies & TV |
| Kuala Lumpur | 15.71× | Travel & Leisure |
| Planet Fitness | 2.87× | Sports |
| Malaysia Airlines | 20× | Travel & Leisure |
| International education | 12.13× | Business & Career |
| Burj Khalifa | 20× | Travel & Leisure |
| Florida Panthers | 9.14× | Sports |
| Bauer Hockey | 19.59× | Sports |
| Ottawa Senators | 16.08× | Sports |
| Cambodia | 10.19× | Travel & Leisure |
| MSN | 2.43× | News |
| North Korea | 6.8× | Travel & Leisure |
| Ko Samui | 14.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.94 |
| Travelling | THRILL | 1.91 |
| Spirituality | BALANCE | 1.61 |
| Sports Activity | POWER | 1.58 |
| Extroversion | THRILL | 1.29 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 15.2% |
| Myanmar | 14.0% |
| Malaysia | 8.9% |
See Burmese language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Burmese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.