Rascasse Audience Intelligence

ONE Championship Audience in United States

A data profile of the people who buy, follow and care about ONE Championship in United States — modelled from more than twelve digital signal sources. ONE Championship has an estimated audience of 2,826,822 people in United States.

#13among Martial art in United States#135among Event in United States#957in Sports

The average ONE Championship fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Demetrious Johnson (fighter), Professional Squash Association, Twin (production team), with strongest over-indexing on Demetrious Johnson (fighter) (42.11× the country average).

Demographically, the ONE Championship audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ONE Championship fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Demetrious Johnson (fighter).

Category: Sports · Type: Event · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ONE Championship profile in United States.

Audience size
2.8M
in United States
Gender
16.0%♀
84.0% male
Age
38.6
average years
Country rank
#10801
Event in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ONE Championship fans

16.0% are female, 84.0% are male, average age 38.6.

Fig. 02

Gender split

16.0%
Female
84.0%
Male
Demographic split for ONE Championship audience in United States
MetricValue
Female16.0%
Male84.0%
Average age38.6
Estimated audience size2,826,822
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the ONE Championship audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

17.1%

of the worldwide ONE Championship audience comes from United States.

Worldwide audience distribution share by country for ONE Championship
CountryShare
United States17.1%
China10.1%
Philippines6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ONE Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

ONE Championship fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K3.00×
02Virginia~200K2.75×
03California~500K1.63×
04Colorado~70K1.61×
05Nevada~40K1.59×
06Ohio~100K1.56×
07Minnesota~50K1.31×
08Washington~70K1.24×
09Oregon~40K1.19×
10Arizona~70K1.16×
11Indiana~60K1.13×
12Florida~200K1.11×
13Nebraska~20K1.09×
14New Mexico~20K1.08×
15New York~200K1.03×
16Illinois~100K1.01×
17South Dakota~6K0.99×
18Texas~200K0.98×
19Maryland~50K0.98×
20Iowa~20K0.97×
21Massachusetts~50K0.96×
22Arkansas~20K0.96×
23New Jersey~70K0.95×
24Alaska~6K0.94×
25Idaho~10K0.93×
26North Dakota~5K0.92×
27Michigan~70K0.89×
28Connecticut~30K0.89×
29Oklahoma~30K0.88×
30Washington, District of Columbia~7K0.87×
31Wisconsin~40K0.86×
32Utah~20K0.86×
33Rhode Island~8K0.86×
34North Carolina~70K0.85×
35Kentucky~30K0.84×
36Montana~7K0.84×
37Vermont~4K0.84×
38Kansas~20K0.83×
39Georgia~70K0.82×
40Pennsylvania~80K0.80×
41New Hampshire~9K0.78×
42Maine~8K0.77×
43Tennessee~40K0.76×
44Missouri~30K0.76×
45Delaware~6K0.75×
46Louisiana~30K0.73×
47West Virginia~10K0.73×
48South Carolina~30K0.67×
49Mississippi~10K0.63×
50Alabama~20K0.58×
Fig. 06

Affinity by region

Affinity by region — ONE Championship, United States
0.58×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ONE Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ONE Championship audience
#·InterestCategoryAffinity×
01Demetrious Johnson (fighter)Sports42.11×
02UniFiTechnology & Electronics27.27×
03Burmese languagePolitics & Society25.09×
04Quinton JacksonSports14.99×
05Twin (production team)Music & Radio12.90×
06Professional Squash AssociationSports12.67×
07Angela White (athlete)Movies & TV8.89×
08GamingGames7.14×
09PhilippinesTravel & Leisure5.28×
10CaribbeanTravel & Leisure4.49×
11AsiaTravel & Leisure4.23×
12BuildingHome & Garden4.15×
13Hand toolHome & Garden3.50×
14Instant messagingInternet & Social Media2.88×
15Mobile appTechnology & Electronics2.81×
16Mobile phonesTechnology & Electronics2.72×
17AdventureTravel & Leisure2.45×
18TelevisionsTechnology & Electronics2.20×
19CuisineFood & Beverages2.09×
20U.S. stateTravel & Leisure2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ONE Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ONE Championship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.80×
Career OrientationPOWER1.83×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ONE Championship audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.59×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ONE Championship have in United States?

ONE Championship has an estimated audience of 2,826,822 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ONE Championship fans?

16.0% of ONE Championship fans are female, 84.0% are male, with an average age of 38.6 years.

03

Which brands do ONE Championship fans like most?

ONE Championship fans show strongest brand affinity for Demetrious Johnson (fighter) (42.11×), Professional Squash Association (12.67×), and Twin (production team) (12.9×) over the country average.

04

Where do ONE Championship fans live in United States?

ONE Championship fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do ONE Championship fans also like?

Beyond ONE Championship itself, the audience over-indexes on Professional Squash Association (12.67×), Twin (production team) (12.9×), Mobile phones (2.72×), and Mobile app (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in United States

See ONE Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ONE Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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