ONE Championship Audience in United States

ONE Championship logo

ONE Championship has an estimated audience of 2,825,109 people in United States. 16.0% are female, 84.0% are male, average age 38.6. Top regions: California, Texas, Virginia. Top brand affinities: Demetrious Johnson (fighter), Professional Squash Association, Twin (production team), Mobile phones, Mobile app.

The average ONE Championship fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Demetrious Johnson (fighter), Professional Squash Association, Twin (production team), with strongest over-indexing on Demetrious Johnson (fighter) (42.11× the country average). Demographically, the ONE Championship audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Martial art

Demographics of ONE Championship fans

Demographic split for ONE Championship audience in United States
MetricValue
Female16.0%
Male84.0%
Average age38.6
Estimated audience size2,825,109

Audience persona

The typical ONE Championship fan in United States is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Demetrious Johnson (fighter).

Top regions in United States

Top regions ranked by reach for ONE Championship in United States
RegionReachAffinity
California506,6901.63×
Texas239,5220.99×
Virginia224,8353.27×
Florida203,5821.06×
New York166,1331.05×
Ohio160,6781.85×
Illinois96,9121.03×
Colorado80,2631.8×
Pennsylvania74,5000.78×
Washington72,2631.28×
Georgia72,1040.83×
North Carolina69,7860.82×
New Jersey69,7390.97×
Michigan64,4460.87×
Arizona62,5351.08×
Indiana57,1961.11×
Massachusetts52,1050.94×
Minnesota50,4551.25×
Maryland45,9280.95×
Nevada43,7621.6×
Tennessee42,3370.75×
Oregon39,8831.23×
Missouri33,8510.74×
Wisconsin33,4850.79×
Hawaii33,3252.74×
South Carolina26,9180.63×
Kentucky26,7440.76×
Oklahoma26,4850.84×
Connecticut24,2770.86×
Louisiana24,1060.66×
Utah21,3440.84×
Iowa20,7750.89×
Alabama19,6480.5×
Kansas17,3460.78×
Arkansas17,1540.74×
Nebraska14,5351.03×
New Mexico14,3721.01×
Idaho13,1580.93×
Mississippi11,1760.48×
New Hampshire7,4670.67×
Washington, District of Columbia7,4430.88×
West Virginia7,2610.55×
Maine6,5550.65×
Rhode Island6,5150.72×
South Dakota6,2340.95×
Montana5,8890.75×
Alaska5,0660.84×
North Dakota4,7470.82×
Delaware3,9290.5×
Vermont3,5460.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ONE Championship audience
BrandAffinityCategory
Demetrious Johnson (fighter)42.11×Sports
Professional Squash Association12.67×Sports
Twin (production team)12.9×Music & Radio
Mobile phones2.72×Technology & Electronics
Mobile app2.81×Technology & Electronics
Caribbean4.49×Travel & Leisure
Asia4.23×Travel & Leisure
Gaming7.14×Games
Building4.15×Home & Garden
Burmese language25.09×Politics & Society
Televisions2.2×Technology & Electronics
UniFi27.27×Technology & Electronics
Philippines5.28×Travel & Leisure
Instant messaging2.88×Internet & Social Media
Angela White (athlete)8.89×Movies & TV
Quinton Jackson14.99×Sports
Cuisine2.09×Food & Beverages
Hand tool3.5×Home & Garden
Adventure2.45×Travel & Leisure
U.S. state2.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ONE Championship audience
TraitClusterScore
Luxury OrientationPREMIUM1.36
Early Adopter MentalityPOWER1.2
Need for SecurityCONSERVATISM1.14
Convenience OrientationPREMIUM1.03
ExtroversionTHRILL1.01
Urban LifestyleOPEN1

Worldwide distribution

Worldwide audience distribution share by country for ONE Championship
CountryShare
United States17.1%
China10.1%
Philippines6.4%

See ONE Championship audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does ONE Championship have in United States?

ONE Championship has an estimated audience of 2,825,109 people in United States, concentrated in California and Texas.

What is the gender split and age of ONE Championship fans?

16.0% of ONE Championship fans are female, 84.0% are male, with an average age of 38.6 years.

Which brands do ONE Championship fans like most?

ONE Championship fans show strongest brand affinity for Demetrious Johnson (fighter) (42.11×), Professional Squash Association (12.67×), and Twin (production team) (12.9×) over the country average.

Where do ONE Championship fans live in United States?

ONE Championship fans in United States are most concentrated in California (reach 506,690), Texas (reach 239,522), and Virginia (reach 224,835). These three regions account for the largest share of the active audience.

What other brands do ONE Championship fans also like?

Beyond ONE Championship itself, the audience over-indexes on Professional Squash Association (12.67×), Twin (production team) (12.9×), Mobile phones (2.72×), and Mobile app (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ONE Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.