ONE Championship Audience in Germany
ONE Championship has an estimated audience of 498,742 people in Germany. 4.3% are female, 95.7% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Natural World, Sport+ (France), Boxing ring, Magic (illusion), Wikipedia.
The average ONE Championship fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Natural World, Sport+ (France), Boxing ring, with strongest over-indexing on Natural World (5.03× the country average). Demographically, the ONE Championship audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Martial art
Demographics of ONE Championship fans
| Metric | Value |
|---|---|
| Female | 4.3% |
| Male | 95.7% |
| Average age | 40.4 |
| Estimated audience size | 498,742 |
Audience persona
The typical ONE Championship fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,313 | 1.17× |
| Baden-Württemberg | 83,593 | 1.23× |
| Bayern | 79,961 | 1× |
| Hessen | 70,194 | 1.85× |
| Niedersachsen | 37,957 | 0.78× |
| Berlin | 34,452 | 1.54× |
| Rheinland-Pfalz | 21,647 | 0.87× |
| Hamburg | 21,099 | 1.87× |
| Schleswig-Holstein | 17,522 | 0.98× |
| Sachsen | 14,995 | 0.61× |
| Brandenburg | 13,570 | 0.88× |
| Sachsen-Anhalt | 6,655 | 0.51× |
| Thüringen | 5,847 | 0.46× |
| Bremen | 5,405 | 1.27× |
| Mecklenburg-Vorpommern | 4,292 | 0.45× |
| Saarland | 3,258 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 5.03× | Fashion & Accessoires |
| Sport+ (France) | 9.11× | Sports |
| Boxing ring | 11.38× | Sports |
| Magic (illusion) | 4.73× | Kids & Family |
| Wikipedia | 2.25× | Internet & Social Media |
| Self-defense | 5.68× | Sports |
| Georges St-Pierre | 8.65× | Sports |
| Internet television | 3.89× | Technology & Electronics |
| Bonsai | 4.43× | Home & Garden |
| GLORY Kickboxing | 15.12× | Sports |
| AutoScout24 | 1.96× | Cars & Mobility |
| Ultimate Fighting Championship | 3.87× | Sports |
| Blood sport | 13.43× | Movies & TV |
| Mixed martial arts | 3.55× | Sports |
| Wind turbine | 5.6× | Home & Garden |
| Electricity | 2.33× | Home & Garden |
| Physical strength | 4.6× | Sports |
| Agricultural science | 6.18× | Business & Career |
| Digital television | 2.88× | Movies & TV |
| Japanese television drama | 9.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Spirituality | BALANCE | 1.59 |
| Need for Security | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.12 |
| Urban Lifestyle | OPEN | 0.98 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| China | 10.1% |
| Philippines | 6.4% |
See ONE Championship audiences in other countries
More Martial art audiences in Germany
- Ultimate Fighting Championship (3,708,814)
- Professional wrestling (2,998,162)
- Anthony Joshua (1,002,576)
- Georges St-Pierre (914,140)
- Conor McGregor (775,143)
Frequently asked questions
How many fans does ONE Championship have in Germany?
ONE Championship has an estimated audience of 498,742 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of ONE Championship fans?
4.3% of ONE Championship fans are female, 95.7% are male, with an average age of 40.4 years.
Which brands do ONE Championship fans like most?
ONE Championship fans show strongest brand affinity for Natural World (5.03×), Sport+ (France) (9.11×), and Boxing ring (11.38×) over the country average.
Where do ONE Championship fans live in Germany?
ONE Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,313), Baden-Württemberg (reach 83,593), and Bayern (reach 79,961). These three regions account for the largest share of the active audience.
What other brands do ONE Championship fans also like?
Beyond ONE Championship itself, the audience over-indexes on Sport+ (France) (9.11×), Boxing ring (11.38×), Magic (illusion) (4.73×), and Wikipedia (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ONE Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.