Rascasse Audience Intelligence

Self-defense Audience in Germany

A data profile of the people who buy, follow and care about Self-defense in Germany — modelled from more than twelve digital signal sources. Self-defense has an estimated audience of 2,254,382 people in Germany.

#1740among Topic in Germany#245in Sports

The average Self-defense fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Judo, Grappling, Japanese martial arts, with strongest over-indexing on Judo (12.08× the country average).

Demographically, the Self-defense audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Self-defense fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Judo.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-defense profile in Germany.

Audience size
2.3M
in Germany
Gender
29.4%♀
70.6% male
Age
36.8
average years
Country rank
#2951
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-defense fans

29.4% are female, 70.6% are male, average age 36.8.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Self-defense audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age36.8
Estimated audience size2,254,382
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Self-defense audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3923%
40-4920%
50+13%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Self-defense audience comes from Germany.

Worldwide audience distribution share by country for Self-defense
CountryShare
United States27.1%
Japan4.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-defense audience in Germany is strongest.

Fig. 05

Top regions by affinity

Self-defense fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.22×
02Saarland~30K1.15×
03Baden-Württemberg~300K1.11×
04Niedersachsen~200K1.05×
05Nordrhein-Westfalen~500K1.04×
06Sachsen~100K1.03×
07Brandenburg~70K1.02×
08Thüringen~60K1.01×
09Hessen~200K0.99×
10Hamburg~50K0.99×
11Sachsen-Anhalt~60K0.98×
12Schleswig-Holstein~80K0.96×
13Bayern~300K0.94×
14Mecklenburg-Vorpommern~40K0.89×
15Berlin~90K0.87×
16Bremen~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Self-defense, Germany
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-defense audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-defense audience
#·InterestCategoryAffinity×
01Full contact karateSports15.92×
02Japanese martial artsSports14.21×
03JudoSports12.08×
04AikidoSports10.77×
05Wing ChunSports10.71×
06Brazilian jiu-jitsuSports10.00×
07GrapplingSports9.38×
08KarateSports8.85×
09TaekwondoSports8.81×
10Krav MagaSports8.75×
11Chinese martial artsSports6.56×
12Combat sportSports4.45×
13DeutschrapMusic & Radio4.30×
14WrestlingSports4.21×
15Mixed martial artsSports4.09×
16Ultimate Fighting ChampionshipSports3.98×
17Martial artsSports3.73×
18HaftbefehlMusic & Radio3.54×
19MusicBusiness & Career1.52×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-defense audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-defense audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
SpiritualityBALANCE1.36×
Risk AppetiteTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-defense audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
CreativityOPEN0.87×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-defense have in Germany?

Self-defense has an estimated audience of 2,254,382 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Self-defense fans?

29.4% of Self-defense fans are female, 70.6% are male, with an average age of 36.8 years.

03

Which brands do Self-defense fans like most?

Self-defense fans show strongest brand affinity for Judo (12.08×), Grappling (9.38×), and Japanese martial arts (14.21×) over the country average.

04

Where do Self-defense fans live in Germany?

Self-defense fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Self-defense fans also like?

Beyond Self-defense itself, the audience over-indexes on Grappling (9.38×), Japanese martial arts (14.21×), Karate (8.85×), and Full contact karate (15.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Self-defense audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Self-defense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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