Self-defense Audience in Germany
Self-defense has an estimated audience of 2,254,382 people in Germany. 29.4% are female, 70.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Judo, Grappling, Japanese martial arts, Karate, Full contact karate.
The average Self-defense fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Judo, Grappling, Japanese martial arts, with strongest over-indexing on Judo (12.08× the country average). Demographically, the Self-defense audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Self-defense fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 36.8 |
| Estimated audience size | 2,254,382 |
Audience persona
The typical Self-defense fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Judo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 538,946 | 1.09× |
| Baden-Württemberg | 350,922 | 1.14× |
| Bayern | 347,943 | 0.96× |
| Niedersachsen | 227,870 | 1.04× |
| Hessen | 176,964 | 1.03× |
| Rheinland-Pfalz | 144,359 | 1.28× |
| Sachsen | 111,147 | 1.01× |
| Berlin | 92,485 | 0.92× |
| Schleswig-Holstein | 77,202 | 0.95× |
| Brandenburg | 69,624 | 1× |
| Thüringen | 54,261 | 0.94× |
| Sachsen-Anhalt | 53,640 | 0.92× |
| Hamburg | 51,972 | 1.02× |
| Mecklenburg-Vorpommern | 35,485 | 0.82× |
| Saarland | 31,888 | 1.15× |
| Bremen | 14,774 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Judo | 12.08× | Sports |
| Grappling | 9.38× | Sports |
| Japanese martial arts | 14.21× | Sports |
| Karate | 8.85× | Sports |
| Full contact karate | 15.92× | Sports |
| Deutschrap | 4.3× | Music & Radio |
| Taekwondo | 8.81× | Sports |
| Combat sport | 4.45× | Sports |
| Business and industry | 1.51× | Business & Career |
| Music | 1.52× | Business & Career |
| Martial arts | 3.73× | Sports |
| Aikido | 10.77× | Sports |
| Mixed martial arts | 4.09× | Sports |
| Georges St-Pierre | 8.62× | Sports |
| Wing Chun | 10.71× | Sports |
| Ultimate Fighting Championship | 3.98× | Sports |
| Chinese martial arts | 6.56× | Sports |
| Wrestling | 4.21× | Sports |
| Krav Maga | 8.75× | Sports |
| Brazilian jiu-jitsu | 10× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.8 |
| Spirituality | BALANCE | 1.22 |
| Indulgence | JOY | 1.21 |
| Pet Ownership | JOY | 1.16 |
| Sports Activity | POWER | 1.16 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Japan | 4.5% |
| United Kingdom | 4.3% |
See Self-defense audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-defense have in Germany?
Self-defense has an estimated audience of 2,254,382 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Self-defense fans?
29.4% of Self-defense fans are female, 70.6% are male, with an average age of 36.8 years.
Which brands do Self-defense fans like most?
Self-defense fans show strongest brand affinity for Judo (12.08×), Grappling (9.38×), and Japanese martial arts (14.21×) over the country average.
Where do Self-defense fans live in Germany?
Self-defense fans in Germany are most concentrated in Nordrhein-Westfalen (reach 538,946), Baden-Württemberg (reach 350,922), and Bayern (reach 347,943). These three regions account for the largest share of the active audience.
What other brands do Self-defense fans also like?
Beyond Self-defense itself, the audience over-indexes on Grappling (9.38×), Japanese martial arts (14.21×), Karate (8.85×), and Full contact karate (15.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-defense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.