Rascasse Audience Intelligence

Japanese martial arts Audience in Germany

A data profile of the people who buy, follow and care about Japanese martial arts in Germany — modelled from more than twelve digital signal sources. Japanese martial arts has an estimated audience of 703,444 people in Germany.

#123among Sport in Germany#3849among Topic in Germany#685in Sports

The average Japanese martial arts fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Miyamoto Musashi, Judo, Self-defense, with strongest over-indexing on Miyamoto Musashi (62.53× the country average).

Demographically, the Japanese martial arts audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Japanese martial arts fan in Germany is more male, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for Miyamoto Musashi.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese martial arts profile in Germany.

Audience size
703K
in Germany
Gender
28.5%♀
71.5% male
Age
36.5
average years
Country rank
#8818
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese martial arts fans

28.5% are female, 71.5% are male, average age 36.5.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Japanese martial arts audience in Germany
MetricValue
Female28.5%
Male71.5%
Average age36.5
Estimated audience size703,444
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Japanese martial arts audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3923%
40-4920%
50+12%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Japanese martial arts audience comes from Germany.

Worldwide audience distribution share by country for Japanese martial arts
CountryShare
United States21.3%
United Kingdom4.9%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese martial arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japanese martial arts fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.43×
02Bayern~100K1.24×
03Bremen~7K1.18×
04Nordrhein-Westfalen~200K1.17×
05Saarland~10K1.16×
06Niedersachsen~70K1.07×
07Sachsen~30K1.01×
08Mecklenburg-Vorpommern~10K0.97×
09Sachsen-Anhalt~20K0.96×
10Hamburg~10K0.94×
11Brandenburg~20K0.93×
12Schleswig-Holstein~20K0.92×
13Thüringen~20K0.91×
14Berlin~30K0.86×
15Hessen~50K0.84×
16Baden-Württemberg~80K0.82×
Fig. 06

Affinity by region

Affinity by region — Japanese martial arts, Germany
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese martial arts audience
#·InterestCategoryAffinity×
01Miyamoto MusashiPolitics & Society62.53×
02CartilageHealth60.13×
03KatanaLiterature50.52×
04World Taekwondo FederationSports41.51×
05Haruki MurakamiLiterature40.04×
06300 (film)Movies & TV39.92×
07George CarlinMovies & TV38.55×
08JujutsuSports23.30×
09Sausage PartyMovies & TV20.00×
10AikidoSports18.76×
11JudoSports16.75×
12Self-defenseSports14.21×
13GrapplingSports12.24×
14KarateSports12.04×
15TaekwondoSports10.34×
16BoxingSports10.00×
17Bruce LeeMovies & TV7.89×
18Ultimate Fighting ChampionshipSports4.99×
19Luxury goodsFashion & Accessoires2.55×
20FIFA World CupSports1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese martial arts audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.88×
Risk AppetiteTHRILL1.79×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese martial arts audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Family OrientationCONSERVATISM0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese martial arts have in Germany?

Japanese martial arts has an estimated audience of 703,444 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Japanese martial arts fans?

28.5% of Japanese martial arts fans are female, 71.5% are male, with an average age of 36.5 years.

03

Which brands do Japanese martial arts fans like most?

Japanese martial arts fans show strongest brand affinity for Miyamoto Musashi (62.53×), Judo (16.75×), and Self-defense (14.21×) over the country average.

04

Where do Japanese martial arts fans live in Germany?

Japanese martial arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese martial arts fans also like?

Beyond Japanese martial arts itself, the audience over-indexes on Judo (16.75×), Self-defense (14.21×), Cartilage (60.13×), and Katana (50.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Japanese martial arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →