Japanese martial arts Audience in Germany
Japanese martial arts has an estimated audience of 703,444 people in Germany. 28.5% are female, 71.5% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: The Client (1994 film), Progressive rock, Kodiak, Alaska, Knauf Insulation, Unique Gifts.
The average Japanese martial arts fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include The Client (1994 film), Progressive rock, Kodiak, Alaska, with strongest over-indexing on The Client (1994 film) (30.08× the country average). Demographically, the Japanese martial arts audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Japanese martial arts fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 36.5 |
| Estimated audience size | 703,444 |
Audience persona
The typical Japanese martial arts fan in Germany is more male, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for The Client (1994 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,895 | 1.19× |
| Bayern | 156,443 | 1.38× |
| Niedersachsen | 82,388 | 1.21× |
| Baden-Württemberg | 80,677 | 0.84× |
| Rheinland-Pfalz | 58,389 | 1.66× |
| Hessen | 46,248 | 0.86× |
| Sachsen | 39,968 | 1.16× |
| Berlin | 22,670 | 0.72× |
| Schleswig-Holstein | 22,337 | 0.88× |
| Brandenburg | 15,838 | 0.73× |
| Hamburg | 15,137 | 0.95× |
| Sachsen-Anhalt | 12,613 | 0.69× |
| Thüringen | 11,730 | 0.65× |
| Mecklenburg-Vorpommern | 11,093 | 0.83× |
| Saarland | 8,893 | 1.03× |
| Bremen | 7,331 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Client (1994 film) | 30.08× | Movies & TV |
| Progressive rock | 4.38× | Music & Radio |
| Kodiak, Alaska | 25.5× | Travel & Leisure |
| Knauf Insulation | 20× | Business & Career |
| Unique Gifts | 1.8× | Shopping |
| 3D printing | 2.52× | Technology & Electronics |
| Birthday Gifts | 1.78× | Kids & Family |
| Icon (magazine) | 2.53× | Arts & Culture |
| Medieval fantasy | 10.66× | Literature |
| Personalised Gifts | 1.82× | Home & Garden |
| JDSU | 3× | Business & Career |
| Buying a House | 5.58× | Home & Garden |
| Corona (band) | 2.15× | Music & Radio |
| Natural rubber | 1.97× | Cars & Mobility |
| Grinch | 2.04× | Movies & TV |
| Chengdu | 8.12× | Travel & Leisure |
| Information sensitivity | 3.28× | Technology & Electronics |
| Graham Greene (actor) | 2.44× | |
| Minestrone | 1.51× | Food & Beverages |
| Malayalam | 3.96× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.78 |
| Sports Activity | POWER | 1.32 |
| Sustainability | BALANCE | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
See Japanese martial arts audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Japanese martial arts have in Germany?
Japanese martial arts has an estimated audience of 703,444 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Japanese martial arts fans?
28.5% of Japanese martial arts fans are female, 71.5% are male, with an average age of 36.5 years.
Which brands do Japanese martial arts fans like most?
Japanese martial arts fans show strongest brand affinity for The Client (1994 film) (30.08×), Progressive rock (4.38×), and Kodiak, Alaska (25.5×) over the country average.
Where do Japanese martial arts fans live in Germany?
Japanese martial arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,895), Bayern (reach 156,443), and Niedersachsen (reach 82,388). These three regions account for the largest share of the active audience.
What other brands do Japanese martial arts fans also like?
Beyond Japanese martial arts itself, the audience over-indexes on Progressive rock (4.38×), Kodiak, Alaska (25.5×), Knauf Insulation (20×), and Unique Gifts (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japanese martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.