Rascasse Audience Intelligence

Japanese martial arts Audience in United States

A data profile of the people who buy, follow and care about Japanese martial arts in United States — modelled from more than twelve digital signal sources. Japanese martial arts has an estimated audience of 4,616,078 people in United States.

#102among Sport in United States#3964among Topic in United States#616in Sports

The average Japanese martial arts fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judo, Aikido, Miyamoto Musashi, with strongest over-indexing on Judo (25.63× the country average).

Demographically, the Japanese martial arts audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japanese martial arts fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Judo.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese martial arts profile in United States.

Audience size
4.6M
in United States
Gender
26.9%♀
73.1% male
Age
38.3
average years
Country rank
#7152
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese martial arts fans

26.9% are female, 73.1% are male, average age 38.3.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Japanese martial arts audience in United States
MetricValue
Female26.9%
Male73.1%
Average age38.3
Estimated audience size4,616,078
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Japanese martial arts audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Japanese martial arts audience comes from United States.

Worldwide audience distribution share by country for Japanese martial arts
CountryShare
United States21.3%
United Kingdom4.9%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese martial arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese martial arts fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.37×
02Missouri~90K1.15×
03Michigan~100K1.14×
04Massachusetts~100K1.11×
05Wisconsin~80K1.11×
06Oklahoma~60K1.10×
07Washington~100K1.09×
08Kansas~40K1.09×
09Kentucky~60K1.08×
10Oregon~60K1.06×
11Colorado~80K1.05×
12Minnesota~70K1.05×
13Virginia~100K1.04×
14Indiana~90K1.03×
15California~500K1.02×
16Alaska~10K1.02×
17Illinois~200K1.00×
18Iowa~40K1.00×
19New Hampshire~20K1.00×
20South Dakota~10K1.00×
21Ohio~100K0.99×
22Maryland~80K0.99×
23Alabama~60K0.99×
24Arkansas~40K0.99×
25Nebraska~20K0.99×
26Idaho~20K0.99×
27West Virginia~20K0.99×
28Montana~10K0.99×
29North Dakota~9K0.99×
30North Carolina~100K0.98×
31Arizona~90K0.98×
32Maine~20K0.98×
33Florida~300K0.97×
34Tennessee~90K0.97×
35Mississippi~40K0.97×
36New Mexico~20K0.97×
37Vermont~8K0.97×
38Texas~400K0.96×
39Utah~40K0.96×
40Georgia~100K0.95×
41South Carolina~70K0.95×
42Louisiana~60K0.95×
43Delaware~10K0.95×
44Connecticut~40K0.94×
45Rhode Island~10K0.94×
46Nevada~40K0.93×
47New York~200K0.92×
48Washington, District of Columbia~10K0.90×
49Pennsylvania~100K0.89×
50New Jersey~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Japanese martial arts, United States
0.86×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese martial arts audience
#·InterestCategoryAffinity×
01Miyamoto MusashiPolitics & Society76.68×
02The Last SamuraiMovies & TV53.37×
03AikidoSports38.72×
04Avan JogiaMovies & TV37.58×
05Khabib NurmagomedovSports31.71×
06Anthony JoshuaSports26.87×
07JudoSports25.63×
08TaekwondoSports21.59×
09JujutsuSports21.33×
10CartilageHealth15.00×
11GrapplingSports13.11×
12KarateSports11.50×
13Michelle MonaghanMovies & TV10.11×
14BoxingSports6.55×
15Conor McGregorSports5.43×
16Self-defenseSports5.31×
17Rick and MortyMovies & TV5.18×
18Mixed martial artsSports2.66×
19Planet FitnessSports2.19×
20SupermanMovies & TV1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese martial arts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.47×
Risk AppetiteTHRILL1.86×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese martial arts audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
CreativityOPEN0.69×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese martial arts have in United States?

Japanese martial arts has an estimated audience of 4,616,078 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Japanese martial arts fans?

26.9% of Japanese martial arts fans are female, 73.1% are male, with an average age of 38.3 years.

03

Which brands do Japanese martial arts fans like most?

Japanese martial arts fans show strongest brand affinity for Judo (25.63×), Aikido (38.72×), and Miyamoto Musashi (76.68×) over the country average.

04

Where do Japanese martial arts fans live in United States?

Japanese martial arts fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese martial arts fans also like?

Beyond Japanese martial arts itself, the audience over-indexes on Aikido (38.72×), Miyamoto Musashi (76.68×), Anthony Joshua (26.87×), and Avan Jogia (37.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Japanese martial arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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