Japanese martial arts Audience in United States

Japanese martial arts logo

Japanese martial arts has an estimated audience of 4,616,078 people in United States. 26.9% are female, 73.1% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Urban Outfitters, Grimaldi, Calabria, Bank account, Product design.

The average Japanese martial arts fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Urban Outfitters, Grimaldi, Calabria, with strongest over-indexing on Pro-Ject (11.93× the country average). Demographically, the Japanese martial arts audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Japanese martial arts fans

Demographic split for Japanese martial arts audience in United States
MetricValue
Female26.9%
Male73.1%
Average age38.3
Estimated audience size4,616,078

Audience persona

The typical Japanese martial arts fan in United States is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Japanese martial arts in United States
RegionReachAffinity
California639,2151.26×
Texas407,1851.03×
Florida338,8821.08×
New York280,9671.09×
Illinois160,4181.04×
North Carolina147,0051.06×
Georgia140,4120.99×
Pennsylvania134,4230.86×
Ohio128,9350.91×
Michigan125,9551.04×
Washington124,6281.35×
Virginia123,5871.1×
Massachusetts121,3391.33×
New Jersey104,1330.89×
Arizona93,0750.99×
Tennessee89,4490.97×
Indiana82,6260.98×
Maryland80,8851.02×
Colorado78,0601.07×
Missouri77,5001.04×
South Carolina68,7770.99×
Wisconsin66,8180.96×
Minnesota61,8310.93×
Oregon61,1791.16×
Kentucky58,3461.01×
Alabama57,8890.9×
Oklahoma57,8041.13×
Louisiana55,3640.93×
Connecticut43,1140.93×
Utah42,0171.02×
Nevada41,6890.93×
Hawaii36,0291.82×
Arkansas34,8580.92×
Iowa34,5790.91×
Mississippi33,2660.87×
Kansas32,5210.89×
Idaho22,1090.96×
Nebraska21,0220.91×
New Mexico20,3470.88×
New Hampshire19,1471.05×
West Virginia16,9000.79×
Maine13,4380.81×
Washington, District of Columbia12,6790.91×
Montana11,0270.86×
South Dakota10,8841.02×
Alaska10,5411.07×
Delaware10,5360.83×
Rhode Island10,0850.69×
North Dakota8,2420.87×
Wyoming7,4051.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese martial arts audience
BrandAffinityCategory
Pro-Ject11.93×Music & Radio
Urban Outfitters3.67×Shopping
Grimaldi, Calabria72.98×Travel & Leisure
Bank account3.46×Business & Career
Product design2.66×Business & Career
Kodiak, Alaska11.33×Travel & Leisure
Natural rubber2.33×Cars & Mobility
UK garage6×Music & Radio
Collectable1.62×Kids & Family
Nebraska Cornhuskers football3.51×Sports
Stamp collecting4.06×Home & Garden
Jesse Plemons2.85×Movies & TV
Iowa Hawkeyes6.05×Sports
Hebe4.98×Home & Garden
Progressive rock1.59×Music & Radio
Jaws3.99×Movies & TV
Litter box1.51×Pets & Animals
Home staging3.72×Home & Garden
Kansas1.75×Travel & Leisure
Bridget Jones: The Edge of Reason13.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese martial arts audience
TraitClusterScore
Risk AppetiteTHRILL2.86
PatriotismCONSERVATISM2.33
Luxury OrientationPREMIUM2.32
LGBTQ+ IdentityOPEN1.97
Early Adopter MentalityPOWER1.78
Sports ActivityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Japanese martial arts
CountryShare
United States21.3%
United Kingdom4.9%
Italy4.5%

See Japanese martial arts audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Japanese martial arts have in United States?

Japanese martial arts has an estimated audience of 4,616,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese martial arts fans?

26.9% of Japanese martial arts fans are female, 73.1% are male, with an average age of 38.3 years.

Which brands do Japanese martial arts fans like most?

Japanese martial arts fans show strongest brand affinity for Pro-Ject (11.93×), Urban Outfitters (3.67×), and Grimaldi, Calabria (72.98×) over the country average.

Where do Japanese martial arts fans live in United States?

Japanese martial arts fans in United States are most concentrated in California (reach 639,215), Texas (reach 407,185), and Florida (reach 338,882). These three regions account for the largest share of the active audience.

What other brands do Japanese martial arts fans also like?

Beyond Japanese martial arts itself, the audience over-indexes on Urban Outfitters (3.67×), Grimaldi, Calabria (72.98×), Bank account (3.46×), and Product design (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.