Brazilian jiu-jitsu Audience in Germany
Brazilian jiu-jitsu has an estimated audience of 459,352 people in Germany. 29.3% are female, 70.7% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FC Bayern Munich, Bundesliga, Entertainment, Music, Arts and music.
The average Brazilian jiu-jitsu fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FC Bayern Munich, Bundesliga, Entertainment, with strongest over-indexing on FC Bayern Munich (2.43× the country average). Demographically, the Brazilian jiu-jitsu audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Brazilian jiu-jitsu fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 32.1 |
| Estimated audience size | 459,352 |
Audience persona
The typical Brazilian jiu-jitsu fan in Germany is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,684 | 1.11× |
| Bayern | 90,903 | 1.23× |
| Baden-Württemberg | 70,474 | 1.12× |
| Hessen | 42,034 | 1.2× |
| Niedersachsen | 38,078 | 0.85× |
| Berlin | 35,205 | 1.71× |
| Rheinland-Pfalz | 21,724 | 0.94× |
| Sachsen | 18,410 | 0.82× |
| Schleswig-Holstein | 15,532 | 0.94× |
| Hamburg | 14,532 | 1.4× |
| Brandenburg | 11,310 | 0.79× |
| Sachsen-Anhalt | 8,303 | 0.7× |
| Thüringen | 7,126 | 0.61× |
| Mecklenburg-Vorpommern | 5,878 | 0.67× |
| Bremen | 4,498 | 1.14× |
| Saarland | 4,212 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Bayern Munich | 2.43× | Sports |
| Bundesliga | 2.45× | Sports |
| Entertainment | 1.69× | Movies & TV |
| Music | 1.77× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Obi (store) | 2.36× | Shopping |
| Sports | 1.75× | Sports |
| Food and drink | 1.63× | Food & Beverages |
| Vehicles | 1.81× | Cars & Mobility |
| Games | 1.86× | Games |
| Reading | 1.7× | Literature |
| Outdoor recreation | 1.72× | Sports |
| Movies | 1.7× | Movies & TV |
| Harry Potter | 1.79× | Movies & TV |
| Electronic music | 2.31× | Music & Radio |
| Business and industry | 1.51× | Business & Career |
| Motor vehicle | 2.4× | Cars & Mobility |
| Combat sport | 4.3× | Sports |
| Clothing | 1.62× | Fashion & Accessoires |
| Food | 1.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.26 |
| Early Adopter Mentality | POWER | 1.18 |
| Travelling | THRILL | 1.15 |
| Spirituality | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 6.9% |
| Brazil | 4.3% |
See Brazilian jiu-jitsu audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Brazilian jiu-jitsu have in Germany?
Brazilian jiu-jitsu has an estimated audience of 459,352 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brazilian jiu-jitsu fans?
29.3% of Brazilian jiu-jitsu fans are female, 70.7% are male, with an average age of 32.1 years.
Which brands do Brazilian jiu-jitsu fans like most?
Brazilian jiu-jitsu fans show strongest brand affinity for FC Bayern Munich (2.43×), Bundesliga (2.45×), and Entertainment (1.69×) over the country average.
Where do Brazilian jiu-jitsu fans live in Germany?
Brazilian jiu-jitsu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,684), Bayern (reach 90,903), and Baden-Württemberg (reach 70,474). These three regions account for the largest share of the active audience.
What other brands do Brazilian jiu-jitsu fans also like?
Beyond Brazilian jiu-jitsu itself, the audience over-indexes on Bundesliga (2.45×), Entertainment (1.69×), Music (1.77×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brazilian jiu-jitsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.