Brazilian jiu-jitsu Audience in United States

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Brazilian jiu-jitsu has an estimated audience of 3,787,608 people in United States. 24.9% are female, 75.1% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Grappling, Ultimate Fighting Championship, Popular music, Judo.

The average Brazilian jiu-jitsu fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Grappling, Ultimate Fighting Championship, with strongest over-indexing on Combat sport (3.61× the country average). Demographically, the Brazilian jiu-jitsu audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Brazilian jiu-jitsu fans

Demographic split for Brazilian jiu-jitsu audience in United States
MetricValue
Female24.9%
Male75.1%
Average age33.7
Estimated audience size3,787,608

Audience persona

The typical Brazilian jiu-jitsu fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Brazilian jiu-jitsu in United States
RegionReachAffinity
California673,5831.62×
Texas456,6301.4×
Florida334,1041.3×
New York230,6441.09×
Illinois127,7011.01×
North Carolina122,1671.07×
Pennsylvania118,9280.93×
Georgia114,5850.98×
New Jersey113,3521.18×
Virginia108,9121.18×
Washington102,1131.34×
Arizona100,0501.29×
Ohio92,9900.8×
Massachusetts85,2871.14×
Michigan81,9960.83×
Colorado75,2221.26×
Tennessee70,6000.93×
Maryland62,0390.95×
Indiana57,3540.83×
Missouri55,7160.91×
Nevada52,7961.44×
South Carolina51,6200.91×
Oregon51,5941.19×
Oklahoma47,5401.13×
Minnesota46,6280.86×
Louisiana43,8180.9×
Wisconsin42,8830.75×
Alabama40,0210.76×
Utah39,8891.18×
Connecticut38,3151.01×
Kentucky36,4990.77×
Hawaii31,2561.92×
Kansas24,5230.82×
Arkansas24,4600.78×
Iowa22,4440.72×
Idaho22,3131.17×
Mississippi21,5170.69×
New Mexico20,1601.06×
Nebraska14,5640.77×
New Hampshire12,7480.85×
Maine12,2260.9×
Washington, District of Columbia12,1851.07×
West Virginia11,9190.68×
Rhode Island10,6230.88×
Montana9,2880.88×
Alaska8,5301.05×
Delaware7,5940.73×
South Dakota5,8390.67×
Vermont5,6800.85×
North Dakota5,4210.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brazilian jiu-jitsu audience
BrandAffinityCategory
Combat sport3.61×Sports
Grappling5.11×Sports
Ultimate Fighting Championship2.87×Sports
Popular music1.85×Music & Radio
Judo4.67×Sports
Burger King1.97×Food & Beverages
NBA1.51×Sports
Pizza Hut1.93×Food & Beverages
NBA playoffs2.4×Sports
Adventure1.64×Travel & Leisure
Meme1.64×Internet & Social Media
KPop Demon Hunters1.95×Movies & TV
Motor vehicle1.66×Cars & Mobility
Electronic music1.53×Music & Radio
Chinese martial arts4.72×Sports
Energy1.56×Home & Garden
Tattoos1.69×Fashion & Accessoires
Rugby league1.94×Sports
Jazz music1.53×Music & Radio
Toys1.53×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brazilian jiu-jitsu audience
TraitClusterScore
PatriotismCONSERVATISM2.04
Early Adopter MentalityPOWER1.51
Sports ActivityPOWER1.38
Luxury OrientationPREMIUM1.36
LGBTQ+ IdentityOPEN1.3
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Brazilian jiu-jitsu
CountryShare
United States22.1%
Japan6.9%
Brazil4.3%

See Brazilian jiu-jitsu audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Brazilian jiu-jitsu have in United States?

Brazilian jiu-jitsu has an estimated audience of 3,787,608 people in United States, concentrated in California and Texas.

What is the gender split and age of Brazilian jiu-jitsu fans?

24.9% of Brazilian jiu-jitsu fans are female, 75.1% are male, with an average age of 33.7 years.

Which brands do Brazilian jiu-jitsu fans like most?

Brazilian jiu-jitsu fans show strongest brand affinity for Combat sport (3.61×), Grappling (5.11×), and Ultimate Fighting Championship (2.87×) over the country average.

Where do Brazilian jiu-jitsu fans live in United States?

Brazilian jiu-jitsu fans in United States are most concentrated in California (reach 673,583), Texas (reach 456,630), and Florida (reach 334,104). These three regions account for the largest share of the active audience.

What other brands do Brazilian jiu-jitsu fans also like?

Beyond Brazilian jiu-jitsu itself, the audience over-indexes on Grappling (5.11×), Ultimate Fighting Championship (2.87×), Popular music (1.85×), and Judo (4.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian jiu-jitsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.