Rascasse Audience Intelligence

Brazilian jiu-jitsu Audience in United States

A data profile of the people who buy, follow and care about Brazilian jiu-jitsu in United States — modelled from more than twelve digital signal sources. Brazilian jiu-jitsu has an estimated audience of 3,787,608 people in United States.

#4458among Topic in United States#737in Sports

The average Brazilian jiu-jitsu fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Combat sport, Grappling, Ultimate Fighting Championship, with strongest over-indexing on Combat sport (3.61× the country average).

Demographically, the Brazilian jiu-jitsu audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brazilian jiu-jitsu fan in United States is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Combat sport.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazilian jiu-jitsu profile in United States.

Audience size
3.8M
in United States
Gender
24.9%♀
75.1% male
Age
33.7
average years
Country rank
#8416
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazilian jiu-jitsu fans

24.9% are female, 75.1% are male, average age 33.7.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Brazilian jiu-jitsu audience in United States
MetricValue
Female24.9%
Male75.1%
Average age33.7
Estimated audience size3,787,608
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Brazilian jiu-jitsu audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Brazilian jiu-jitsu audience comes from United States.

Worldwide audience distribution share by country for Brazilian jiu-jitsu
CountryShare
United States21.9%
Japan6.8%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazilian jiu-jitsu audience in United States is strongest.

Fig. 05

Top regions by affinity

Brazilian jiu-jitsu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.99×
02California~600K1.51×
03Nevada~50K1.40×
04Texas~400K1.31×
05Washington~100K1.27×
06Florida~300K1.25×
07Arizona~100K1.24×
08Colorado~70K1.24×
09Idaho~20K1.21×
10Alaska~10K1.21×
11Oregon~50K1.19×
12Virginia~100K1.15×
13Massachusetts~80K1.13×
14Utah~40K1.12×
15New Jersey~100K1.11×
16New Mexico~20K1.09×
17Oklahoma~40K1.07×
18New York~200K1.05×
19North Carolina~100K1.04×
20Maine~10K1.01×
21Maryland~60K0.98×
22Illinois~100K0.96×
23Georgia~100K0.95×
24Washington, District of Columbia~10K0.95×
25Connecticut~40K0.93×
26Montana~10K0.93×
27Vermont~6K0.93×
28Pennsylvania~100K0.92×
29Missouri~60K0.92×
30South Carolina~50K0.92×
31New Hampshire~10K0.91×
32Tennessee~70K0.90×
33Louisiana~40K0.90×
34Rhode Island~10K0.85×
35Minnesota~50K0.84×
36Indiana~60K0.83×
37Kansas~20K0.83×
38Arkansas~30K0.82×
39Michigan~80K0.81×
40Delaware~8K0.81×
41Ohio~90K0.80×
42North Dakota~6K0.79×
43Kentucky~40K0.78×
44Wisconsin~40K0.76×
45Alabama~40K0.76×
46Nebraska~10K0.76×
47West Virginia~10K0.76×
48South Dakota~7K0.76×
49Mississippi~20K0.74×
50Iowa~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Brazilian jiu-jitsu, United States
0.74×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazilian jiu-jitsu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazilian jiu-jitsu audience
#·InterestCategoryAffinity×
01GrapplingSports5.11×
02Chinese martial artsSports4.72×
03JudoSports4.67×
04Combat sportSports3.61×
05Ultimate Fighting ChampionshipSports2.87×
06NBA playoffsSports2.40×
07Domino's PizzaFood & Beverages2.05×
08Burger KingFood & Beverages1.97×
09KPop Demon HuntersMovies & TV1.95×
10Rugby leagueSports1.94×
11Pizza HutFood & Beverages1.93×
12Popular musicMusic & Radio1.85×
13McDonald'sFood & Beverages1.79×
14TattoosFashion & Accessoires1.69×
15Motor vehicleCars & Mobility1.66×
16AdventureTravel & Leisure1.64×
17MemeInternet & Social Media1.64×
18EnergyHome & Garden1.56×
19Electronic musicMusic & Radio1.53×
20NBASports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazilian jiu-jitsu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazilian jiu-jitsu audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.75×
Quality AwarenessPREMIUM1.53×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazilian jiu-jitsu audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.82×
Convenience OrientationPREMIUM0.83×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazilian jiu-jitsu have in United States?

Brazilian jiu-jitsu has an estimated audience of 3,787,608 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brazilian jiu-jitsu fans?

24.9% of Brazilian jiu-jitsu fans are female, 75.1% are male, with an average age of 33.7 years.

03

Which brands do Brazilian jiu-jitsu fans like most?

Brazilian jiu-jitsu fans show strongest brand affinity for Combat sport (3.61×), Grappling (5.11×), and Ultimate Fighting Championship (2.87×) over the country average.

04

Where do Brazilian jiu-jitsu fans live in United States?

Brazilian jiu-jitsu fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Brazilian jiu-jitsu fans also like?

Beyond Brazilian jiu-jitsu itself, the audience over-indexes on Grappling (5.11×), Ultimate Fighting Championship (2.87×), Popular music (1.85×), and Judo (4.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Brazilian jiu-jitsu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian jiu-jitsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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