Rascasse Audience Intelligence

Demetrious Johnson (fighter) Audience in United States

A data profile of the people who buy, follow and care about Demetrious Johnson (fighter) in United States — modelled from more than twelve digital signal sources. Demetrious Johnson (fighter) has an estimated audience of 728,750 people in United States.

#47among Martial art in United States#6825among Person in United States#2747in Sports

The average Demetrious Johnson (fighter) fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anderson Silva, Tyson Fury, Daniel Cormier, with strongest over-indexing on Anderson Silva (117.39× the country average).

Demographically, the Demetrious Johnson (fighter) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Demetrious Johnson (fighter) fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Anderson Silva.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Demetrious Johnson (fighter) profile in United States.

Audience size
729K
in United States
Gender
12.4%♀
87.6% male
Age
39.2
average years
Country rank
#29170
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Demetrious Johnson (fighter) fans

12.4% are female, 87.6% are male, average age 39.2.

Fig. 02

Gender split

12.4%
Female
87.6%
Male
Demographic split for Demetrious Johnson (fighter) audience in United States
MetricValue
Female12.4%
Male87.6%
Average age39.2
Estimated audience size728,750
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Demetrious Johnson (fighter) audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3927%
40-4929%
50+10%
Fig. 04

Worldwide distribution

46.1%

of the worldwide Demetrious Johnson (fighter) audience comes from United States.

Worldwide audience distribution share by country for Demetrious Johnson (fighter)
CountryShare
United States46.1%
Brazil5.3%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Demetrious Johnson (fighter) audience in United States is strongest.

Fig. 05

Top regions by affinity

Demetrious Johnson (fighter) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.66×
02Washington~20K1.63×
03Nevada~10K1.36×
04California~100K1.26×
05Kentucky~10K1.21×
06New Jersey~20K1.16×
07Alaska~2K1.11×
08New York~50K1.09×
09Illinois~30K1.08×
10Texas~70K1.07×
11Arizona~20K1.07×
12Oklahoma~9K1.07×
13Florida~50K1.05×
14Missouri~10K1.04×
15Connecticut~8K1.04×
16West Virginia~4K1.03×
17Massachusetts~20K1.02×
18Maryland~10K1.02×
19Indiana~10K1.01×
20Oregon~9K1.01×
21Iowa~6K1.01×
22New Mexico~4K1.01×
23Louisiana~10K1.00×
24Rhode Island~2K1.00×
25Michigan~20K0.99×
26Pennsylvania~20K0.97×
27Virginia~20K0.97×
28North Dakota~2K0.96×
29Georgia~20K0.95×
30Ohio~20K0.95×
31Nebraska~4K0.95×
32Tennessee~10K0.94×
33Kansas~6K0.94×
34Colorado~10K0.93×
35Idaho~4K0.93×
36Montana~2K0.93×
37Arkansas~6K0.91×
38North Carolina~20K0.90×
39South Dakota~2K0.90×
40Mississippi~6K0.89×
41Utah~6K0.88×
42New Hampshire~3K0.88×
43Delaware~2K0.88×
44Minnesota~9K0.87×
45Washington, District of Columbia~2K0.86×
46Wisconsin~10K0.85×
47Maine~2K0.85×
48South Carolina~9K0.83×
49Alabama~9K0.82×
50Vermont~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Demetrious Johnson (fighter), United States
0.80×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Demetrious Johnson (fighter) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Demetrious Johnson (fighter) audience
#·InterestCategoryAffinity×
01Anderson SilvaSports117.39×
02Randy CoutureSports79.51×
03Daniel CormierSports74.61×
04Tyson FurySports51.29×
05Nate DiazSports44.76×
06ONE ChampionshipSports42.11×
07Jon JonesSports41.05×
08Brock LesnarSports29.04×
09Dana WhiteSports15.31×
10Cain VelasquezSports15.24×
11Conor McGregorSports13.58×
12Ronda RouseySports9.74×
13JudoSports5.71×
14GrapplingSports5.41×
15Mixed martial artsSports4.56×
16Aaron RodgersSports4.00×
17Renewable energyBusiness & Career3.66×
18Mortgage loansBusiness & Career3.60×
19Vehicle insuranceCars & Mobility3.27×
20Solar energyHome & Garden3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Demetrious Johnson (fighter) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Demetrious Johnson (fighter) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
Convenience OrientationPREMIUM1.64×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Demetrious Johnson (fighter) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
CreativityOPEN0.48×
DIY MentalityTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Demetrious Johnson (fighter) have in United States?

Demetrious Johnson (fighter) has an estimated audience of 728,750 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Demetrious Johnson (fighter) fans?

12.4% of Demetrious Johnson (fighter) fans are female, 87.6% are male, with an average age of 39.2 years.

03

Which brands do Demetrious Johnson (fighter) fans like most?

Demetrious Johnson (fighter) fans show strongest brand affinity for Anderson Silva (117.39×), Tyson Fury (51.29×), and Daniel Cormier (74.61×) over the country average.

04

Where do Demetrious Johnson (fighter) fans live in United States?

Demetrious Johnson (fighter) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Demetrious Johnson (fighter) fans also like?

Beyond Demetrious Johnson (fighter) itself, the audience over-indexes on Tyson Fury (51.29×), Daniel Cormier (74.61×), Jon Jones (41.05×), and ONE Championship (42.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Demetrious Johnson (fighter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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