Demetrious Johnson (fighter) Audience in United States

Demetrious Johnson (fighter) logo

Demetrious Johnson (fighter) has an estimated audience of 759,628 people in United States. 12.4% are female, 87.6% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Tyson Fury, Anderson Silva, Nate Diaz, Georges St-Pierre, Brock Lesnar.

The average Demetrious Johnson (fighter) fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tyson Fury, Anderson Silva, Nate Diaz, with strongest over-indexing on Tyson Fury (119.85× the country average). Demographically, the Demetrious Johnson (fighter) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Demetrious Johnson (fighter) fans

Demographic split for Demetrious Johnson (fighter) audience in United States
MetricValue
Female12.4%
Male87.6%
Average age39.2
Estimated audience size759,628

Audience persona

The typical Demetrious Johnson (fighter) fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Tyson Fury.

Top regions in United States

Top regions ranked by reach for Demetrious Johnson (fighter) in United States
RegionReachAffinity
California112,5121.35×
Texas71,2301.09×
Florida57,2701.11×
New York51,0461.2×
Illinois29,3361.16×
Washington25,6481.68×
Pennsylvania25,1010.98×
New Jersey23,4501.21×
Georgia22,5700.96×
Ohio22,0330.94×
North Carolina20,2260.88×
Michigan20,0531.01×
Virginia18,3650.99×
Arizona16,7681.08×
Massachusetts16,1321.08×
Indiana14,2641.03×
Tennessee13,9490.92×
Maryland13,4381.03×
Missouri12,4311.02×
Colorado11,8220.99×
Kentucky11,4941.21×
Nevada10,7131.46×
Minnesota9,6160.88×
Louisiana9,2180.94×
Oregon9,1911.06×
Wisconsin9,1730.8×
South Carolina9,0000.79×
Oklahoma8,9951.07×
Connecticut8,0911.06×
Alabama7,6590.72×
Iowa6,2040.99×
Utah6,0650.89×
Hawaii5,7111.75×
Arkansas5,4890.88×
Kansas5,4250.91×
Mississippi5,1690.83×
New Mexico3,6610.96×
Idaho3,5330.93×
West Virginia3,4580.98×
Nebraska3,4530.91×
New Hampshire2,5760.86×
Rhode Island2,3710.98×
Maine2,1840.8×
Washington, District of Columbia1,9870.87×
Montana1,8240.87×
Alaska1,7501.08×
Delaware1,6690.8×
South Dakota1,3790.79×
North Dakota1,3630.87×
Vermont9120.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Demetrious Johnson (fighter) audience
BrandAffinityCategory
Tyson Fury119.85×Sports
Anderson Silva94.92×Sports
Nate Diaz61.5×Sports
Georges St-Pierre36.43×Sports
Brock Lesnar26×Sports
Aaron Rodgers9.42×Sports
Randy Couture58.12×Sports
ONE Championship22.5×Sports
Anthony Joshua13.1×Sports
Conor McGregor13.42×Sports
Jon Jones14.77×Sports
CarGurus5.55×Cars & Mobility
Grappling7.07×Sports
Judo8×Sports
Capital One3.4×Business & Career
Google Maps3.22×Internet & Social Media
Kia Sportage15.95×Cars & Mobility
Luka Dončić8.2×Sports
Mixed martial arts3.76×Sports
Daniel Cormier22.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Demetrious Johnson (fighter) audience
TraitClusterScore
PatriotismCONSERVATISM1.64
Risk AppetiteTHRILL1.24
Need for SecurityCONSERVATISM1.14
Social Media UsageJOY1.08
Early Adopter MentalityPOWER1.03
ExtroversionTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Demetrious Johnson (fighter)
CountryShare
United States47.5%
Brazil5.4%
Germany5.2%

See Demetrious Johnson (fighter) audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Demetrious Johnson (fighter) have in United States?

Demetrious Johnson (fighter) has an estimated audience of 759,628 people in United States, concentrated in California and Texas.

What is the gender split and age of Demetrious Johnson (fighter) fans?

12.4% of Demetrious Johnson (fighter) fans are female, 87.6% are male, with an average age of 39.2 years.

Which brands do Demetrious Johnson (fighter) fans like most?

Demetrious Johnson (fighter) fans show strongest brand affinity for Tyson Fury (119.85×), Anderson Silva (94.92×), and Nate Diaz (61.5×) over the country average.

Where do Demetrious Johnson (fighter) fans live in United States?

Demetrious Johnson (fighter) fans in United States are most concentrated in California (reach 112,512), Texas (reach 71,230), and Florida (reach 57,270). These three regions account for the largest share of the active audience.

What other brands do Demetrious Johnson (fighter) fans also like?

Beyond Demetrious Johnson (fighter) itself, the audience over-indexes on Anderson Silva (94.92×), Nate Diaz (61.5×), Georges St-Pierre (36.43×), and Brock Lesnar (26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Demetrious Johnson (fighter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.