Rascasse Audience Intelligence

Demetrious Johnson (fighter) Audience in United States

Demetrious Johnson (fighter) has an estimated audience of 701K people in United States.

#51among Martial art in United States#6896among people in United States#2892in Sports

The average Demetrious Johnson (fighter) fan in United States is 39.8 years old, more male, and lives primarily in California.

By number of fans, Demetrious Johnson (fighter) ranks #52 among the 759 objects in Martial art in United States.

Its fans are 3.2 years older than the group average of 36.6.

Women make up 12.4% of the fan base, 9.3 percentage points fewer than the group average.

Compared with the other 758 objects in Martial art, Demetrious Johnson (fighter) fans stand out for their interest in Randy Couture, Judo and Grappling.

Most fans live in California, Texas, Florida.

Top affinities include Anderson Silva, Randy Couture, Daniel Cormier, with strongest over-indexing on Anderson Silva (117.39× the country average).

Demographically, the Demetrious Johnson (fighter) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical Demetrious Johnson (fighter) fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Anderson Silva.

Category: Sports · Type: Person · Subtype: Martial art

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
701K
in United States
Gender
12.4%♀
87.6% male
Age
39.8
average years
Country rank
#31014
among all objects in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Demetrious Johnson (fighter) fans

12.4% are female, 87.6% are male, average age 39.8.

Fig. 02

Gender split

12.4%
Female
87.6%
Male
Demographic split for Demetrious Johnson (fighter) audience in United States
MetricValue
Female12.4%
Male87.6%
Average age39.8
Estimated audience size701K
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Demetrious Johnson (fighter) audience in United States
Age bracketShare%
16-2412%
25-3422%
35-4427%
45-5429%
55+10%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Demetrious Johnson (fighter) audience comes from United States.

Worldwide audience distribution share by country for Demetrious Johnson (fighter)
CountryShare
United States42.4%
Brazil5.7%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Demetrious Johnson (fighter) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.66×
02Washington~30K1.63×
03Nevada~9K1.36×
04California~100K1.26×
05Kentucky~10K1.21×
06New Jersey~20K1.16×
07Alaska~2K1.11×
08New York~50K1.09×
09Illinois~30K1.08×
10Texas~50K1.07×
11Arizona~20K1.07×
12Oklahoma~9K1.07×
13Florida~50K1.05×
14Missouri~10K1.04×
15Connecticut~8K1.04×
16West Virginia~4K1.03×
17Massachusetts~10K1.02×
18Maryland~10K1.02×
19Indiana~10K1.01×
20Oregon~9K1.01×
21Iowa~7K1.01×
22New Mexico~4K1.01×
23Louisiana~10K1.00×
24Rhode Island~2K1.00×
25Michigan~20K0.99×
26Pennsylvania~30K0.97×
27Virginia~20K0.97×
28North Dakota~2K0.96×
29Ohio~20K0.95×
30Georgia~20K0.95×
31Nebraska~4K0.95×
32Tennessee~10K0.94×
33Kansas~6K0.94×
34Colorado~10K0.93×
35Idaho~4K0.93×
36Montana~2K0.93×
37Arkansas~6K0.91×
38North Carolina~20K0.90×
39South Dakota~2K0.90×
40Mississippi~5K0.89×
41Utah~6K0.88×
42New Hampshire~2K0.88×
43Delaware~2K0.88×
44Minnesota~10K0.87×
45Washington, District of Columbia~1K0.86×
46Wisconsin~10K0.85×
47Maine~2K0.85×
48South Carolina~10K0.83×
49Alabama~9K0.82×
50Vermont~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Demetrious Johnson (fighter), United States
0.80×1.00×1.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Demetrious Johnson (fighter) audience vs. the country average
#·InterestCategoryAffinity×
01Anderson SilvaSports117.39×
02Randy CoutureSports79.51×
03Daniel CormierSports74.61×
04Tyson FurySports51.29×
05Nate DiazSports44.76×
06ONE ChampionshipSports42.11×
07Jon JonesSports41.05×
08Brock LesnarSports29.04×
09Dana WhiteSports15.31×
10Conor McGregorSports13.58×
11Ronda RouseySports9.74×
12Anthony JoshuaSports6.14×
13JudoSports5.71×
14GrapplingSports5.41×
15Mixed martial artsSports4.56×
16Renewable energyBusiness & Career3.66×
17Mortgage loansBusiness & Career3.60×
18Vehicle insuranceCars & Mobility3.27×
19Solar energyHome & Garden3.12×
20Ultimate Fighting ChampionshipSports2.44×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Demetrious Johnson (fighter) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Demetrious Johnson (fighter) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
Convenience OrientationPREMIUM1.64×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Demetrious Johnson (fighter) audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
CreativityOPEN0.48×
DIY MentalityTHRILL0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Martial art audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Demetrious Johnson (fighter) over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/demetrious-johnson-fighter-174886” · Methodology