Rascasse Audience Intelligence

Brink's Target Market in United States

A data profile of the people who buy, follow and care about Brink's in United States — modelled from more than twelve digital signal sources. Brink's has an estimated audience of 974,805 people in United States.

#6among Logistics in United States#2459among Brand in United States#1581in Business & Career

The average Brink's fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, United States Postal Service, The UPS Store, with strongest over-indexing on FedEx (8.44× the country average).

Demographically, the Brink's audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brink's fan in United States is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brink's profile in United States.

Audience size
975K
in United States
Gender
48.0%♀
52.0% male
Age
44.5
average years
Country rank
#24100
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brink's

48.0% are female, 52.0% are male, average age 44.5.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Brink's audience in United States
MetricValue
Female48.0%
Male52.0%
Average age44.5
Estimated audience size974,805
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Brink's audience in United States
Age bracketShare%
16-198%
20-2917%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Brink's audience comes from United States.

Worldwide audience distribution share by country for Brink's
CountryShare
United States35.5%
Netherlands12.6%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brink's audience in United States is strongest.

Fig. 05

Top regions by affinity

Brink's customers by region in United States
#RegionReachAffinity×
01Texas~100K1.45×
02Oklahoma~10K1.37×
03Tennessee~30K1.28×
04Georgia~40K1.26×
05Missouri~20K1.23×
06Nevada~10K1.23×
07Ohio~40K1.21×
08Louisiana~20K1.21×
09Kansas~9K1.19×
10Illinois~40K1.17×
11California~100K1.16×
12Florida~80K1.16×
13Arizona~20K1.16×
14Kentucky~10K1.13×
15Minnesota~20K1.11×
16Connecticut~10K1.11×
17Utah~10K1.11×
18Virginia~30K1.10×
19North Carolina~30K1.09×
20Mississippi~9K1.09×
21New Mexico~5K1.08×
22Maryland~20K1.07×
23Maine~4K1.07×
24Michigan~30K1.05×
25Colorado~20K1.05×
26Alabama~10K1.05×
27New York~60K1.04×
28Indiana~20K1.04×
29South Carolina~20K1.03×
30Pennsylvania~30K1.02×
31New Jersey~20K1.00×
32Rhode Island~3K1.00×
33Arkansas~8K0.95×
34West Virginia~4K0.94×
35Massachusetts~20K0.93×
36Washington, District of Columbia~3K0.92×
37Idaho~4K0.89×
38Oregon~10K0.88×
39Washington~20K0.83×
40Delaware~2K0.83×
41South Dakota~2K0.83×
42Hawaii~3K0.82×
43North Dakota~2K0.82×
44Nebraska~4K0.81×
45Iowa~6K0.79×
46Montana~2K0.78×
47Alaska~2K0.78×
48New Hampshire~3K0.77×
49Vermont~1K0.77×
50Wisconsin~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Brink's, United States
0.75×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brink's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brink's audience
#·InterestCategoryAffinity×
01FedExBusiness & Career8.44×
02FedEx GroundBusiness & Career7.81×
03FedEx OfficeBusiness & Career7.31×
04United States Postal ServiceBusiness & Career3.84×
05The UPS StoreShopping2.97×
06LogisticsBusiness & Career2.82×
07United Parcel ServiceBusiness & Career2.79×
08Tractor Supply CompanyShopping2.45×
09Dump truckCars & Mobility2.43×
10Discount TireShopping2.33×
11Microwave ovenHome & Garden2.22×
12Hardware storeHome & Garden2.15×
13Rail transportTravel & Leisure2.14×
14NASDAQBusiness & Career1.85×
15Ace HardwareHome & Garden1.77×
16Discount storesShopping1.68×
17Staples (Canada)Business & Career1.66×
18Financial servicesBusiness & Career1.53×
19MenardsHome & Garden1.51×
20LivestockPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brink's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brink's audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Career OrientationPOWER1.49×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brink's audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brink's's target market in United States?

Brink's's target market in United States covers an estimated 974,805 people, concentrated in California and Texas.

02

What is the gender split and age of Brink's customers?

48.0% of the Brink's audience are female, 52.0% are male, with an average age of 44.5 years.

03

Which brands do Brink's fans like most?

Brink's fans show strongest brand affinity for FedEx (8.44×), United States Postal Service (3.84×), and The UPS Store (2.97×) over the country average.

04

Where do Brink's fans live in United States?

Brink's fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Brink's fans also like?

Beyond Brink's itself, the audience over-indexes on United States Postal Service (3.84×), The UPS Store (2.97×), FedEx Office (7.31×), and United Parcel Service (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in United States

See Brink's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brink's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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