Brink's Audience in United States
Brink's has an estimated audience of 1,001,533 people in United States. 44.5% are female, 55.5% are male, average age 44.7. Top brand affinities: Zoo Tycoon (series), Product design, Governor of Michigan, Israel, Goop.
Top brand affinities include Zoo Tycoon (series), Product design, Governor of Michigan, with strongest over-indexing on Zoo Tycoon (series) (66.89× the country average). Demographically, the Brink's audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of Brink's fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 44.7 |
| Estimated audience size | 1,001,533 |
Audience persona
The typical Brink's fan in United States is more male, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Zoo Tycoon (series).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoo Tycoon (series) | 66.89× | Games |
| Product design | 3.59× | Business & Career |
| Governor of Michigan | 9.91× | Politics & Society |
| Israel | 2.64× | Travel & Leisure |
| Goop | 6.31× | Internet & Social Media |
| Cherish (group) | 11.51× | Music & Radio |
| UK garage | 5.49× | Music & Radio |
| Wok | 6.4× | Food & Beverages |
| Vocal harmony | 4.31× | Music & Radio |
| headspace | 8.33× | Health |
| Google Home | 5.54× | Technology & Electronics |
| Hibachi | 6.49× | Food & Beverages |
| Grinch | 3.22× | Movies & TV |
| Joshua Jackson | 3.61× | Movies & TV |
| 9NEWS (KUSA) | 3.78× | Movies & TV |
| Stamp collecting | 3.61× | Home & Garden |
| Hipster | 7.32× | Politics & Society |
| Pillow | 1.64× | Home & Garden |
| Grace Slick | 6.34× | Music & Radio |
| Kendra Scott | 2.06× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.17 |
| Individualism | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Netherlands | 11.8% |
| Brazil | 6.8% |
See Brink's audiences in other countries
More Logistics audiences in United States
- United States Postal Service (59,399,951)
- United Parcel Service (38,559,220)
- FedEx (34,262,010)
- XPO Logistics (1,591,375)
- DHL Express (1,097,408)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brink's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.