Rascasse Audience Intelligence

Donut King Target Market in United States

A data profile of the people who buy, follow and care about Donut King in United States — modelled from more than twelve digital signal sources. Donut King has an estimated audience of 422,895 people in United States.

#4174among Brand in United States#2129in Food & Beverages

The average Donut King fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Hawaii.

Top brand affinities include Culver's, Voodoo Doughnut, Cinnabon, with strongest over-indexing on Culver's (36.48× the country average).

Demographically, the Donut King audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donut King fan in United States is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Culver's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donut King profile in United States.

Audience size
423K
in United States
Gender
64.6%♀
35.4% male
Age
37.6
average years
Country rank
#40342
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Donut King

64.6% are female, 35.4% are male, average age 37.6.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Donut King audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.6
Estimated audience size422,895
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Donut King audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

54.1%

of the worldwide Donut King audience comes from United States.

Worldwide audience distribution share by country for Donut King
CountryShare
United States54.1%
Australia30.7%
Japan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donut King audience in United States is strongest.

Fig. 05

Top regions by affinity

Donut King customers by region in United States
#RegionReachAffinity×
01Hawaii~40K22.28×
02Massachusetts~30K3.78×
03Missouri~30K3.73×
04Florida~80K2.67×
05Oregon~10K2.14×
06California~80K1.76×
07Oklahoma~8K1.75×
08Alaska~2K1.70×
09Maryland~10K1.42×
10Kansas~4K1.09×
11Louisiana~6K1.07×
12Georgia~10K1.04×
13South Dakota<1K0.83×
14North Dakota<1K0.83×
15Vermont<1K0.83×
16Montana<1K0.82×
17West Virginia~2K0.80×
18Delaware<1K0.79×
19Idaho~2K0.76×
20Maine~1K0.73×
21New Mexico~2K0.72×
22Nebraska~1K0.69×
23Arkansas~2K0.66×
24Washington, District of Columbia<1K0.65×
25Alabama~4K0.63×
26Kentucky~3K0.63×
27Rhode Island<1K0.63×
28New Hampshire~1K0.62×
29Mississippi~2K0.61×
30Wisconsin~4K0.56×
31Utah~2K0.55×
32Arizona~4K0.52×
33South Carolina~3K0.51×
34Iowa~2K0.50×
35Nevada~2K0.47×
36Minnesota~3K0.46×
37Connecticut~2K0.45×
38Indiana~3K0.44×
39Colorado~3K0.40×
40Texas~10K0.37×
41Ohio~5K0.35×
42Michigan~4K0.35×
43Tennessee~3K0.35×
44Pennsylvania~5K0.33×
45New Jersey~4K0.33×
46Washington~3K0.32×
47Virginia~3K0.30×
48North Carolina~4K0.29×
49Illinois~4K0.27×
50New York~5K0.20×
Fig. 06

Affinity by region

Affinity by region — Donut King, United States
0.20×1.00×22.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donut King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donut King audience
#·InterestCategoryAffinity×
01Mister DonutFood & Beverages192.73×
02Big Apple Donuts & CoffeeFood & Beverages189.68×
03J.CO Donuts & Coffee, PhilippinesFood & Beverages167.52×
04Au Bon PainFood & Beverages112.50×
05Voodoo DoughnutFood & Beverages79.63×
06CinnabonFood & Beverages47.65×
07Tim HortonsFood & Beverages38.62×
08Culver'sFood & Beverages36.48×
09High School DxDMovies & TV26.40×
10Caribou CoffeeFood & Beverages23.56×
11coffee shopFood & Beverages23.09×
12Einstein Bros. BagelsFood & Beverages15.72×
13Krispy KremeFood & Beverages15.56×
14Dairy QueenFood & Beverages12.52×
15StarbucksFood & Beverages7.07×
16Panera BreadFood & Beverages6.95×
17QuikTripShopping6.66×
18DoughnutFood & Beverages6.36×
19Dunkin' DonutsFood & Beverages4.31×
20Chick-fil-AFood & Beverages3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donut King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donut King audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.49×
Healthy LifestyleBALANCE1.37×
SustainabilityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donut King audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Convenience OrientationPREMIUM0.81×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Donut King's target market in United States?

Donut King's target market in United States covers an estimated 422,895 people, concentrated in California and Florida.

02

What is the gender split and age of Donut King customers?

64.6% of the Donut King audience are female, 35.4% are male, with an average age of 37.6 years.

03

Which brands do Donut King fans like most?

Donut King fans show strongest brand affinity for Culver's (36.48×), Voodoo Doughnut (79.63×), and Cinnabon (47.65×) over the country average.

04

Where do Donut King fans live in United States?

Donut King fans in United States are most concentrated in California (reach ~80K), Florida (reach ~80K), and Hawaii (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Donut King fans also like?

Beyond Donut King itself, the audience over-indexes on Voodoo Doughnut (79.63×), Cinnabon (47.65×), Mister Donut (192.73×), and Au Bon Pain (112.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Donut King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Donut King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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