Donut King Audience in United States

Donut King logo

Donut King has an estimated audience of 425,197 people in United States. 64.6% are female, 35.4% are male, average age 37.6. Top regions: Florida, California, Hawaii. Top brand affinities: Voodoo Doughnut, Cinnabon, Mister Donut, Au Bon Pain, Krispy Kreme.

The average Donut King fan in United States is 37.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Hawaii. Top brand affinities include Voodoo Doughnut, Cinnabon, Mister Donut, with strongest over-indexing on Voodoo Doughnut (79.63× the country average). Demographically, the Donut King audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Donut King fans

Demographic split for Donut King audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.6
Estimated audience size425,197

Audience persona

The typical Donut King fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Voodoo Doughnut.

Top regions in United States

Top regions ranked by reach for Donut King in United States
RegionReachAffinity
Florida93,8943.26×
California69,8771.49×
Hawaii42,03423×
Massachusetts23,6402.82×
Missouri23,0833.37×
Georgia15,9871.22×
Texas10,2300.28×
Maryland9,0921.24×
Oregon8,0321.65×
Oklahoma6,0801.29×
Louisiana5,3040.97×
Alabama4,2750.72×
Kansas3,6331.08×
New York3,6210.15×
Kentucky3,5550.67×
New Jersey2,5340.23×
Arizona2,1570.25×
Illinois1,9090.13×
Tennessee1,9040.22×
Alaska1,8832.07×
Washington1,7310.2×
Virginia1,6380.16×
North Carolina1,6030.13×
Iowa1,4580.42×
Mississippi1,4070.4×
Michigan1,1890.11×
Pennsylvania1,1340.08×
Ohio1,0310.08×
Connecticut8670.2×
Colorado8160.12×
Indiana7290.09×
Washington, District of Columbia6860.54×
Nevada6740.16×
Minnesota6050.1×
South Carolina5660.09×
New Hampshire4660.28×
Utah4600.12×
Wisconsin4240.07×
Arkansas3440.1×
Rhode Island3310.24×
Nebraska2410.11×
Idaho1870.09×
Maine1780.12×
New Mexico1540.07×
West Virginia1490.08×
Montana1210.1×
South Dakota1100.11×
North Dakota1070.12×
Delaware1060.09×
Wyoming1030.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donut King audience
BrandAffinityCategory
Voodoo Doughnut79.63×Food & Beverages
Cinnabon47.65×Food & Beverages
Mister Donut192.73×Food & Beverages
Au Bon Pain112.5×Food & Beverages
Krispy Kreme15.56×Food & Beverages
Dairy Queen12.52×Food & Beverages
Starbucks7.07×Food & Beverages
Tim Hortons38.62×Food & Beverages
RaceTrac19.33×Cars & Mobility
Caribou Coffee23.56×Food & Beverages
Panera Bread6.95×Food & Beverages
J.CO Donuts & Coffee, Philippines167.52×Food & Beverages
coffee shop23.09×Food & Beverages
Einstein Bros. Bagels15.72×Food & Beverages
High School DxD26.4×Movies & TV
Big Apple Donuts & Coffee189.68×Food & Beverages
QuikTrip6.66×Shopping
Chick-fil-A3.71×Food & Beverages
Doughnut6.36×Food & Beverages
Dunkin' Donuts4.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donut King audience
TraitClusterScore
ExtroversionTHRILL1.43
IndulgenceJOY1.4
Convenience OrientationPREMIUM1.35
Family OrientationCONSERVATISM1.33
TraditionCONSERVATISM1.31
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Donut King
CountryShare
United States53.7%
Australia31.2%
Japan2.4%

See Donut King audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Donut King have in United States?

Donut King has an estimated audience of 425,197 people in United States, concentrated in Florida and California.

What is the gender split and age of Donut King fans?

64.6% of Donut King fans are female, 35.4% are male, with an average age of 37.6 years.

Which brands do Donut King fans like most?

Donut King fans show strongest brand affinity for Voodoo Doughnut (79.63×), Cinnabon (47.65×), and Mister Donut (192.73×) over the country average.

Where do Donut King fans live in United States?

Donut King fans in United States are most concentrated in Florida (reach 93,894), California (reach 69,877), and Hawaii (reach 42,034). These three regions account for the largest share of the active audience.

What other brands do Donut King fans also like?

Beyond Donut King itself, the audience over-indexes on Cinnabon (47.65×), Mister Donut (192.73×), Au Bon Pain (112.5×), and Krispy Kreme (15.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donut King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.