Tim Hortons Audience in United States

Tim Hortons logo

Tim Hortons has an estimated audience of 1,799,498 people in United States. 58.0% are female, 42.0% are male, average age 36.9. Top regions: Michigan, New York, Ohio. Top brand affinities: Daily Deals, Tim Horton, Jewel-Osco, Starbucks, Christmas.

The average Tim Hortons fan in United States is 36.9 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, New York, Ohio. Top brand affinities include Daily Deals, Tim Horton, Jewel-Osco, with strongest over-indexing on Daily Deals (41.99× the country average). Demographically, the Tim Hortons audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Tim Hortons fans

Demographic split for Tim Hortons audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.9
Estimated audience size1,799,498

Audience persona

The typical Tim Hortons fan in United States is more female, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Daily Deals.

Top regions in United States

Top regions ranked by reach for Tim Hortons in United States
RegionReachAffinity
Michigan556,58111.83×
New York431,0434.29×
Ohio298,6105.39×
Texas172,1431.11×
California77,0970.39×
Pennsylvania73,4541.21×
Georgia69,3651.25×
New Jersey68,8361.5×
Florida52,1460.43×
Virginia36,7610.84×
Illinois33,3930.56×
Washington28,5320.79×
Indiana25,6420.78×
Tennessee23,6100.65×
North Carolina22,8330.42×
Massachusetts19,8270.56×
West Virginia18,4262.2×
Maine15,8582.46×
Maryland15,4190.5×
Kentucky14,6470.65×
Missouri13,5700.47×
Arizona12,3120.34×
Minnesota11,3940.44×
Wisconsin10,9210.4×
Colorado10,6730.38×
Oregon9,8220.48×
South Carolina9,8150.36×
Connecticut9,1020.5×
Alabama7,8300.31×
Nevada6,0060.35×
Oklahoma5,7460.29×
Kansas5,4630.39×
Iowa5,1860.35×
Utah5,0900.32×
Louisiana4,9490.21×
Arkansas4,3250.29×
New Hampshire4,2740.6×
Delaware3,8680.78×
Vermont3,2521.03×
Idaho3,2000.35×
Mississippi3,0590.21×
Hawaii3,0270.39×
Montana2,9850.6×
North Dakota2,9000.78×
Washington, District of Columbia2,6920.5×
Nebraska2,5640.28×
New Mexico2,3280.26×
Rhode Island2,2200.39×
Alaska2,0240.53×
South Dakota1,4710.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tim Hortons audience
BrandAffinityCategory
Daily Deals41.99×Shopping
Tim Horton13.93×Sports
Jewel-Osco14.51×Shopping
Starbucks2.86×Food & Beverages
Christmas2.85×Kids & Family
Kroger3.22×Food & Beverages
Dunkin' Donuts4.06×Food & Beverages
National Doughnut Day34.84×Food & Beverages
Panera Bread3.58×Food & Beverages
Dutch Bros. Coffee6.38×Food & Beverages
Caribou Coffee11.07×Food & Beverages
Krispy Kreme4.48×Food & Beverages
7-Eleven3.11×Shopping
Acme Markets9.72×Shopping
Dairy Queen3.15×Food & Beverages
Christmas tree3.05×Kids & Family
RaceTrac5.79×Cars & Mobility
Gluten-free diet3.21×Food & Beverages
Brooklyn3.24×Travel & Leisure
Dollar General1.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tim Hortons audience
TraitClusterScore
Convenience OrientationPREMIUM1.68
IndulgenceJOY1.43
ExtroversionTHRILL1.41
SustainabilityBALANCE1.38
Community OrientationOPEN1.25
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Tim Hortons
CountryShare
Canada31.1%
United States27.5%
United Kingdom11.7%

See Tim Hortons audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Tim Hortons have in United States?

Tim Hortons has an estimated audience of 1,799,498 people in United States, concentrated in Michigan and New York.

What is the gender split and age of Tim Hortons fans?

58.0% of Tim Hortons fans are female, 42.0% are male, with an average age of 36.9 years.

Which brands do Tim Hortons fans like most?

Tim Hortons fans show strongest brand affinity for Daily Deals (41.99×), Tim Horton (13.93×), and Jewel-Osco (14.51×) over the country average.

Where do Tim Hortons fans live in United States?

Tim Hortons fans in United States are most concentrated in Michigan (reach 556,581), New York (reach 431,043), and Ohio (reach 298,610). These three regions account for the largest share of the active audience.

What other brands do Tim Hortons fans also like?

Beyond Tim Hortons itself, the audience over-indexes on Tim Horton (13.93×), Jewel-Osco (14.51×), Starbucks (2.86×), and Christmas (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tim Hortons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.