Rascasse Audience Intelligence

Tim Hortons Target Market in United States

A data profile of the people who buy, follow and care about Tim Hortons in United States — modelled from more than twelve digital signal sources. Tim Hortons has an estimated audience of 1,840,729 people in United States.

#28among Fast food restaurants in United States#1556among Brand in United States#919in Food & Beverages

The average Tim Hortons fan in United States is 36.9 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, New York, Ohio.

Top brand affinities include Daily Deals, Tim Horton, Jewel-Osco, with strongest over-indexing on Daily Deals (41.99× the country average).

Demographically, the Tim Hortons audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tim Hortons fan in United States is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Daily Deals.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tim Hortons profile in United States.

Audience size
1.8M
in United States
Gender
58.0%♀
42.0% male
Age
36.9
average years
Country rank
#15207
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tim Hortons

58.0% are female, 42.0% are male, average age 36.9.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Tim Hortons audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.9
Estimated audience size1,840,729
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Tim Hortons audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Tim Hortons audience comes from United States.

Worldwide audience distribution share by country for Tim Hortons
CountryShare
Canada29.4%
United States26.6%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tim Hortons audience in United States is strongest.

Fig. 05

Top regions by affinity

Tim Hortons customers by region in United States
#RegionReachAffinity×
01Michigan~600K12.64×
02Ohio~300K5.37×
03New York~500K4.77×
04Maine~20K2.52×
05West Virginia~20K2.30×
06New Jersey~80K1.81×
07Delaware~8K1.56×
08Pennsylvania~70K1.18×
09Georgia~70K1.18×
10Tennessee~40K1.08×
11Texas~200K1.05×
12Vermont~3K0.97×
13North Dakota~3K0.72×
14Virginia~30K0.70×
15Indiana~20K0.69×
16Washington~20K0.64×
17Kentucky~10K0.59×
18Montana~3K0.56×
19Alaska~2K0.55×
20New Hampshire~4K0.54×
21Missouri~10K0.50×
22Massachusetts~20K0.48×
23Illinois~30K0.45×
24Maryland~10K0.45×
25Washington, District of Columbia~2K0.45×
26Connecticut~8K0.44×
27Kansas~6K0.42×
28Florida~50K0.41×
29Oregon~8K0.39×
30Minnesota~10K0.38×
31Rhode Island~2K0.38×
32South Dakota~2K0.38×
33Hawaii~3K0.37×
34North Carolina~20K0.36×
35Colorado~10K0.35×
36Wisconsin~9K0.35×
37Idaho~3K0.34×
38California~60K0.32×
39South Carolina~9K0.32×
40Nevada~5K0.31×
41Iowa~5K0.31×
42Arizona~10K0.29×
43Alabama~7K0.29×
44Utah~5K0.28×
45Arkansas~4K0.28×
46Nebraska~3K0.28×
47New Mexico~3K0.28×
48Oklahoma~5K0.27×
49Mississippi~4K0.24×
50Louisiana~5K0.23×
Fig. 06

Affinity by region

Affinity by region — Tim Hortons, United States
0.23×1.00×12.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tim Hortons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tim Hortons audience
#·InterestCategoryAffinity×
01Daily DealsShopping41.99×
02National Doughnut DayFood & Beverages34.84×
03Jewel-OscoShopping14.51×
04Tim HortonSports13.93×
05Caribou CoffeeFood & Beverages11.07×
06Acme MarketsShopping9.72×
07Culver'sFood & Beverages7.01×
08Dutch Bros. CoffeeFood & Beverages6.38×
09Krispy KremeFood & Beverages4.48×
10Dunkin' DonutsFood & Beverages4.06×
11Panera BreadFood & Beverages3.58×
12BrooklynTravel & Leisure3.24×
13KrogerFood & Beverages3.22×
14Gluten-free dietFood & Beverages3.21×
15Dairy QueenFood & Beverages3.15×
167-ElevenShopping3.11×
17Christmas treeKids & Family3.05×
18StarbucksFood & Beverages2.86×
19ChristmasKids & Family2.85×
20Wawa Inc.Shopping2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tim Hortons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tim Hortons audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.29×
Design AffinityPREMIUM1.20×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tim Hortons audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.90×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tim Hortons's target market in United States?

Tim Hortons's target market in United States covers an estimated 1,840,729 people, concentrated in Michigan and New York.

02

What is the gender split and age of Tim Hortons customers?

58.0% of the Tim Hortons audience are female, 42.0% are male, with an average age of 36.9 years.

03

Which brands do Tim Hortons fans like most?

Tim Hortons fans show strongest brand affinity for Daily Deals (41.99×), Tim Horton (13.93×), and Jewel-Osco (14.51×) over the country average.

04

Where do Tim Hortons fans live in United States?

Tim Hortons fans in United States are most concentrated in Michigan (reach ~600K), New York (reach ~500K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tim Hortons fans also like?

Beyond Tim Hortons itself, the audience over-indexes on Tim Horton (13.93×), Jewel-Osco (14.51×), Culver's (7.01×), and Starbucks (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

See Tim Hortons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tim Hortons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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