Rascasse Audience Intelligence

National Doughnut Day Audience in United States

A data profile of the people who buy, follow and care about National Doughnut Day in United States — modelled from more than twelve digital signal sources. National Doughnut Day has an estimated audience of 406,592 people in United States.

#514among Event in United States#2176in Food & Beverages

The average National Doughnut Day fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tim Hortons, Dairy Queen, No Doubt, with strongest over-indexing on Tim Hortons (34.84× the country average).

Demographically, the National Doughnut Day audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Doughnut Day fan in United States is more female, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Tim Hortons.

Category: Food & Beverages · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Doughnut Day profile in United States.

Audience size
407K
in United States
Gender
68.0%♀
32.0% male
Age
35.4
average years
Country rank
#41244
Event in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Doughnut Day fans

68.0% are female, 32.0% are male, average age 35.4.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for National Doughnut Day audience in United States
MetricValue
Female68.0%
Male32.0%
Average age35.4
Estimated audience size406,592
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the National Doughnut Day audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

81.2%

of the worldwide National Doughnut Day audience comes from United States.

Worldwide audience distribution share by country for National Doughnut Day
CountryShare
United States81.2%
Canada5.5%
Australia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Doughnut Day audience in United States is strongest.

Fig. 05

Top regions by affinity

National Doughnut Day fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~3K1.49×
02Minnesota~8K1.47×
03North Dakota~1K1.38×
04Iowa~4K1.33×
05Utah~5K1.26×
06Wisconsin~7K1.22×
07Missouri~8K1.20×
08Virginia~10K1.17×
09Arizona~10K1.17×
10Washington~9K1.16×
11Oregon~5K1.16×
12Kansas~4K1.14×
13Colorado~7K1.13×
14Illinois~10K1.11×
15South Dakota~1K1.11×
16California~50K1.10×
17Ohio~10K1.10×
18Indiana~8K1.09×
19Nevada~4K1.05×
20Massachusetts~8K1.04×
21Georgia~10K1.03×
22Michigan~10K1.01×
23Idaho~2K1.01×
24Florida~30K1.00×
25Maryland~7K1.00×
26North Carolina~10K0.99×
27New Jersey~10K0.99×
28Connecticut~4K0.99×
29Washington, District of Columbia~1K0.99×
30Alaska<1K0.99×
31Maine~1K0.97×
32Tennessee~8K0.95×
33Kentucky~5K0.95×
34New Hampshire~2K0.95×
35Pennsylvania~10K0.92×
36South Carolina~5K0.91×
37Texas~30K0.89×
38New York~20K0.89×
39Hawaii~2K0.88×
40Rhode Island~1K0.84×
41Montana<1K0.84×
42Delaware<1K0.84×
43Vermont<1K0.82×
44Oklahoma~4K0.81×
45West Virginia~2K0.81×
46Alabama~4K0.80×
47Arkansas~3K0.78×
48New Mexico~2K0.77×
49Louisiana~4K0.73×
50Mississippi~2K0.69×
Fig. 06

Affinity by region

Affinity by region — National Doughnut Day, United States
0.69×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Doughnut Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Doughnut Day audience
#·InterestCategoryAffinity×
01Tim HortonsFood & Beverages34.84×
02No DoubtMusic & Radio20.00×
03Nanny McPheeMovies & TV20.00×
04Costa CoffeeFood & Beverages20.00×
05AmarettoFood & Beverages20.00×
06Neve CampbellMovies & TV11.89×
07Dairy QueenFood & Beverages8.28×
08Tim HortonSports6.23×
09Buffalo SabresSports4.76×
10Dunkin' DonutsFood & Beverages3.38×
11Culver'sFood & Beverages3.20×
12CupcakeFood & Beverages2.81×
13Pizza HutFood & Beverages2.63×
14KFCFood & Beverages2.28×
15Domino's PizzaFood & Beverages1.94×
16Trader Joe'sShopping1.87×
17SubwayFood & Beverages1.85×
18StarbucksFood & Beverages1.67×
19McDonald'sFood & Beverages1.63×
20Chick-fil-AFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Doughnut Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Doughnut Day audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Healthy LifestyleBALANCE1.84×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Doughnut Day audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.80×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Doughnut Day have in United States?

National Doughnut Day has an estimated audience of 406,592 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Doughnut Day fans?

68.0% of National Doughnut Day fans are female, 32.0% are male, with an average age of 35.4 years.

03

Which brands do National Doughnut Day fans like most?

National Doughnut Day fans show strongest brand affinity for Tim Hortons (34.84×), Dairy Queen (8.28×), and No Doubt (20×) over the country average.

04

Where do National Doughnut Day fans live in United States?

National Doughnut Day fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do National Doughnut Day fans also like?

Beyond National Doughnut Day itself, the audience over-indexes on Dairy Queen (8.28×), No Doubt (20×), Tim Horton (6.23×), and Neve Campbell (11.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See National Doughnut Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Doughnut Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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