A data profile of the people who buy, follow and care about Nepal in Malaysia — modelled from more than twelve digital signal sources. Nepal has an estimated audience of 3,649,332 people in Malaysia.
The average Nepal fan in Malaysia is 37.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Action movies, Property finder, Spider-Man, with strongest over-indexing on Action movies (1.5× the country average).
Demographically, the Nepal audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nepal fan in Malaysia is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Action movies.
The key figures that characterise the Nepal profile in Malaysia.
51.7% are female, 48.3% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.7 |
| Estimated audience size | 3,649,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Nepal audience comes from Malaysia.
| Country | Share |
|---|---|
| India | 17.4% |
| China | 14.9% |
| United States | 7.0% |
Where the Nepal audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~400K | 1.95× | |
| 02 | Johor | ~900K | 1.88× | |
| 03 | Kuala Lumpur | ~1M | 1.84× | |
| 04 | Selangor | ~1.5M | 1.49× | |
| 05 | Negeri Sembilan | ~200K | 1.17× | |
| 06 | Perak | ~300K | 1.08× | |
| 07 | Malacca | ~100K | 1.01× | |
| 08 | Pahang | ~200K | 0.97× | |
| 09 | Kedah | ~200K | 0.96× | |
| 10 | Labuan | ~20K | 0.78× | |
| 11 | Perlis | ~40K | 0.70× | |
| 12 | Sabah | ~200K | 0.69× | |
| 13 | Sarawak | ~200K | 0.69× | |
| 14 | Putrajaya | ~10K | 0.68× | |
| 15 | Terengganu | ~100K | 0.66× | |
| 16 | Kelantan | ~100K | 0.61× |
The strongest cross-interests of the Nepal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Truck camper | Cars & Mobility | 5.91× | ||
| 02 | Mount Everest | Travel & Leisure | 4.91× | ||
| 03 | Spider-Man | Movies & TV | 3.42× | ||
| 04 | Sports betting | Games | 2.52× | ||
| 05 | Vintage clothing | Fashion & Accessoires | 2.32× | ||
| 06 | Property finder | Home & Garden | 2.20× | ||
| 07 | Perodua Myvi | Cars & Mobility | 2.02× | ||
| 08 | Mobile home | Cars & Mobility | 1.74× | ||
| 09 | Family car | Cars & Mobility | 1.73× | ||
| 10 | Wikipedia | Internet & Social Media | 1.72× | ||
| 11 | Podcast | Music & Radio | 1.70× | ||
| 12 | Fantasy movies | Movies & TV | 1.64× | ||
| 13 | Stand-up comedy | Movies & TV | 1.63× | ||
| 14 | Country music | Music & Radio | 1.61× | ||
| 15 | Cappuccino | Food & Beverages | 1.61× | ||
| 16 | Card games | Games | 1.54× | ||
| 17 | Simulation games | Games | 1.54× | ||
| 18 | Action movies | Movies & TV | 1.50× | ||
| 19 | Badminton | Sports | 1.50× | ||
| 20 | Sydney | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Design Affinity | PREMIUM | 1.62× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.68× | |
| Social Media Usage | JOY | 0.82× | |
| Luxury Orientation | PREMIUM | 0.88× |
Nepal has an estimated audience of 3,649,332 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.7% of Nepal fans are female, 48.3% are male, with an average age of 37.7 years.
Nepal fans show strongest brand affinity for Action movies (1.5×), Property finder (2.2×), and Spider-Man (3.42×) over the country average.
Nepal fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Nepal itself, the audience over-indexes on Property finder (2.2×), Spider-Man (3.42×), Fantasy movies (1.64×), and Vintage clothing (2.32×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Nepal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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