Nepal Audience in Germany
A data profile of the people who buy, follow and care about Nepal in Germany — modelled from more than twelve digital signal sources. Nepal has an estimated audience of 1,001,097 people in Germany.
The average Nepal fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TVB, Skyscanner, Hindi, with strongest over-indexing on TVB (15.04× the country average).
Demographically, the Nepal audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nepal fan in Germany is balanced, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for TVB.
At a glance
The key figures that characterise the Nepal profile in Germany.
Search interest · 12-month trend
Demographics of Nepal fans
51.7% are female, 48.3% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.4 |
| Estimated audience size | 1,001,097 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Nepal audience comes from Germany.
| Country | Share |
|---|---|
| India | 17.5% |
| China | 14.9% |
| United States | 7.0% |
Geography
Where the Nepal audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.29× | |
| 02 | Hamburg | ~30K | 1.25× | |
| 03 | Berlin | ~50K | 1.23× | |
| 04 | Bayern | ~200K | 1.13× | |
| 05 | Baden-Württemberg | ~200K | 1.13× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.05× | |
| 07 | Bremen | ~9K | 1.02× | |
| 08 | Sachsen | ~50K | 0.99× | |
| 09 | Rheinland-Pfalz | ~50K | 0.97× | |
| 10 | Niedersachsen | ~90K | 0.93× | |
| 11 | Brandenburg | ~30K | 0.91× | |
| 12 | Schleswig-Holstein | ~30K | 0.89× | |
| 13 | Thüringen | ~20K | 0.85× | |
| 14 | Saarland | ~10K | 0.85× | |
| 15 | Sachsen-Anhalt | ~20K | 0.79× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nepal audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVB | Movies & TV | 15.04× | ||
| 02 | Edin Džeko | Sports | 9.14× | ||
| 03 | Hindi | Politics & Society | 8.57× | ||
| 04 | La Sportiva | Fashion & Accessoires | 8.35× | ||
| 05 | Mount Everest | Travel & Leisure | 7.94× | ||
| 06 | Himalayas | Travel & Leisure | 5.46× | ||
| 07 | Adventure park | Kids & Family | 4.90× | ||
| 08 | Malaysia | Travel & Leisure | 4.35× | ||
| 09 | Shawl | Fashion & Accessoires | 3.70× | ||
| 10 | Snorkeling | Sports | 3.64× | ||
| 11 | Skyscanner | Travel & Leisure | 3.40× | ||
| 12 | Crime fiction | Literature | 3.01× | ||
| 13 | Hiking boot | Fashion & Accessoires | 2.65× | ||
| 14 | Backpacking (travel) | Travel & Leisure | 2.47× | ||
| 15 | First-time buyer | Shopping | 2.44× | ||
| 16 | Activism | Politics & Society | 2.38× | ||
| 17 | Internet & Social Media | 1.63× | |||
| 18 | Men's clothing | Fashion & Accessoires | 1.62× | ||
| 19 | Religion | Business & Career | 1.58× | ||
| 20 | German language | Politics & Society | 1.54× |
Personality of the Nepal audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.98× | |
| Quality Awareness | PREMIUM | 1.86× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| DIY Mentality | THRILL | 1.02× |
Frequently asked questions
How many fans does Nepal have in Germany?
Nepal has an estimated audience of 1,001,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nepal fans?
51.7% of Nepal fans are female, 48.3% are male, with an average age of 37.4 years.
Which brands do Nepal fans like most?
Nepal fans show strongest brand affinity for TVB (15.04×), Skyscanner (3.4×), and Hindi (8.57×) over the country average.
Where do Nepal fans live in Germany?
Nepal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Nepal fans also like?
Beyond Nepal itself, the audience over-indexes on Skyscanner (3.4×), Hindi (8.57×), Edin Džeko (9.14×), and Crime fiction (3.01×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Nepal audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nepal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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