Nepal Audience in Germany
Nepal has an estimated audience of 1,001,097 people in Germany. 51.7% are female, 48.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hindi, TVB, Kebaya, Vacations, Spiegel Online.
The average Nepal fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hindi, TVB, Kebaya, with strongest over-indexing on Hindi (15.06× the country average). Demographically, the Nepal audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Nepal fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.4 |
| Estimated audience size | 1,001,097 |
Audience persona
The typical Nepal fan in Germany is balanced, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Hindi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,682 | 1.09× |
| Bayern | 193,363 | 1.2× |
| Baden-Württemberg | 163,535 | 1.2× |
| Hessen | 104,562 | 1.37× |
| Niedersachsen | 90,285 | 0.93× |
| Berlin | 57,002 | 1.27× |
| Sachsen | 48,109 | 0.98× |
| Rheinland-Pfalz | 47,602 | 0.95× |
| Schleswig-Holstein | 31,251 | 0.87× |
| Hamburg | 28,393 | 1.26× |
| Brandenburg | 26,915 | 0.87× |
| Thüringen | 20,074 | 0.79× |
| Sachsen-Anhalt | 19,128 | 0.74× |
| Mecklenburg-Vorpommern | 13,494 | 0.71× |
| Saarland | 10,131 | 0.82× |
| Bremen | 8,256 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hindi | 15.06× | Politics & Society |
| TVB | 20.28× | Movies & TV |
| Kebaya | 11.38× | Fashion & Accessoires |
| Vacations | 2.49× | Travel & Leisure |
| Spiegel Online | 1.83× | News |
| Shawl | 5.56× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.8× | Home & Garden |
| Skyscanner | 3.19× | Travel & Leisure |
| Airbnb | 1.77× | Travel & Leisure |
| Catering | 3.31× | Food & Beverages |
| Malaysia Airlines | 11.15× | Travel & Leisure |
| Alpine skiing | 2.35× | Sports |
| Art exhibition | 2.76× | Arts & Culture |
| North Rhine-Westphalia | 1.86× | Travel & Leisure |
| Flowering plant | 3.2× | Home & Garden |
| Self care | 2.42× | Health |
| Backpacking (travel) | 2.98× | Travel & Leisure |
| Mount Everest | 9.06× | Travel & Leisure |
| Anthropology | 3.5× | Business & Career |
| Primark | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.74 |
| Sustainability | BALANCE | 1.73 |
| Sports Activity | POWER | 1.66 |
| Travelling | THRILL | 1.6 |
| Design Affinity | PREMIUM | 1.54 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 17.5% |
| China | 14.9% |
| United States | 7.0% |
See Nepal audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Nepal have in Germany?
Nepal has an estimated audience of 1,001,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nepal fans?
51.7% of Nepal fans are female, 48.3% are male, with an average age of 37.4 years.
Which brands do Nepal fans like most?
Nepal fans show strongest brand affinity for Hindi (15.06×), TVB (20.28×), and Kebaya (11.38×) over the country average.
Where do Nepal fans live in Germany?
Nepal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,682), Bayern (reach 193,363), and Baden-Württemberg (reach 163,535). These three regions account for the largest share of the active audience.
What other brands do Nepal fans also like?
Beyond Nepal itself, the audience over-indexes on TVB (20.28×), Kebaya (11.38×), Vacations (2.49×), and Spiegel Online (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nepal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.