Rascasse Audience Intelligence

Nepal Audience in United States

A data profile of the people who buy, follow and care about Nepal in United States — modelled from more than twelve digital signal sources. Nepal has an estimated audience of 4,988,894 people in United States.

#79among Country in United States#473among POI in United States#573in Travel & Leisure

The average Nepal fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trivago, Malaysia, Himalayas, with strongest over-indexing on Trivago (7.75× the country average).

Demographically, the Nepal audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nepal fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Trivago.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nepal profile in United States.

Audience size
5M
in United States
Gender
55.9%♀
44.1% male
Age
38.4
average years
Country rank
#6718
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nepal fans

55.9% are female, 44.1% are male, average age 38.4.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Nepal audience in United States
MetricValue
Female55.9%
Male44.1%
Average age38.4
Estimated audience size4,988,894
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Nepal audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Nepal audience comes from United States.

Worldwide audience distribution share by country for Nepal
CountryShare
India17.5%
China14.9%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nepal audience in United States is strongest.

Fig. 05

Top regions by affinity

Nepal fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.44×
02Virginia~200K1.33×
03New York~400K1.31×
04Massachusetts~100K1.31×
05Vermont~10K1.27×
06Maryland~100K1.25×
07Texas~500K1.20×
08Ohio~200K1.20×
09Washington~100K1.19×
10Colorado~90K1.18×
11California~600K1.15×
12Pennsylvania~200K1.15×
13Hawaii~20K1.13×
14South Dakota~10K1.13×
15Kentucky~70K1.08×
16New Hampshire~20K1.07×
17New Jersey~100K1.05×
18Utah~50K1.05×
19Alaska~10K1.05×
20Oregon~60K1.03×
21Connecticut~50K1.03×
22North Dakota~10K1.03×
23Minnesota~70K1.02×
24Nebraska~30K1.01×
25North Carolina~200K1.00×
26Kansas~40K1.00×
27Georgia~100K0.96×
28Illinois~200K0.95×
29Oklahoma~50K0.94×
30Iowa~40K0.94×
31Rhode Island~10K0.93×
32Florida~300K0.92×
33Missouri~70K0.91×
34Idaho~20K0.91×
35Wisconsin~70K0.88×
36Maine~20K0.88×
37Montana~10K0.88×
38Michigan~100K0.85×
39Arizona~90K0.85×
40Indiana~80K0.85×
41Tennessee~80K0.84×
42Delaware~10K0.84×
43Louisiana~50K0.83×
44New Mexico~20K0.82×
45Nevada~40K0.81×
46Arkansas~30K0.80×
47South Carolina~60K0.78×
48Alabama~50K0.75×
49West Virginia~20K0.74×
50Mississippi~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Nepal, United States
0.73×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nepal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nepal audience
#·InterestCategoryAffinity×
01HimalayasTravel & Leisure10.34×
02Mount EverestTravel & Leisure10.30×
03TrivagoTravel & Leisure7.75×
04MalaysiaTravel & Leisure7.38×
05SkyscannerTravel & Leisure6.05×
06Turkish AirlinesTravel & Leisure5.85×
07HindiPolitics & Society5.11×
08Terraced houseHome & Garden4.09×
09HinduismPolitics & Society3.46×
10City BankBusiness & Career3.25×
11Bollywood moviesMovies & TV3.23×
12InnovationBusiness & Career2.80×
13Mortgage loansBusiness & Career2.08×
147-ElevenShopping2.08×
15American ExpressBusiness & Career2.04×
16AirbnbTravel & Leisure2.01×
17IKEAHome & Garden1.87×
18TV game showsMovies & TV1.81×
19Vehicle insuranceCars & Mobility1.79×
20FIFA World CupSports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nepal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nepal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Quality AwarenessPREMIUM1.64×
TravellingTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nepal audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
DIY MentalityTHRILL0.88×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nepal have in United States?

Nepal has an estimated audience of 4,988,894 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nepal fans?

55.9% of Nepal fans are female, 44.1% are male, with an average age of 38.4 years.

03

Which brands do Nepal fans like most?

Nepal fans show strongest brand affinity for Trivago (7.75×), Malaysia (7.38×), and Himalayas (10.34×) over the country average.

04

Where do Nepal fans live in United States?

Nepal fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nepal fans also like?

Beyond Nepal itself, the audience over-indexes on Malaysia (7.38×), Himalayas (10.34×), Mount Everest (10.3×), and Airbnb (2.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nepal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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