A data profile of the people who buy, follow and care about Nepal in Indonesia — modelled from more than twelve digital signal sources. Nepal has an estimated audience of 2,463,018 people in Indonesia.
Nepal has an estimated audience of 2,463,018 people in Indonesia. 61.9% are female, 38.1% are male, average age 32.1. Top brand affinities: Coffee roasting, Radio, Traveloka, Women's clothing, Hair coloring.
Top brand affinities include Coffee roasting, Radio, Traveloka, with strongest over-indexing on Coffee roasting (4.34× the country average).
Demographically, the Nepal audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Nepal fan in Indonesia is more female, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Coffee roasting.
The key figures that characterise the Nepal profile in Indonesia.
61.9% are female, 38.1% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 32.1 |
| Estimated audience size | 2,463,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 33% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Nepal audience comes from Indonesia.
| Country | Share |
|---|---|
| India | 17.4% |
| China | 14.9% |
| United States | 7.0% |
The strongest cross-interests of the Nepal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lille OSC | Sports | 8.86× | ||
| 02 | Vikings (TV series) | Movies & TV | 7.20× | ||
| 03 | Judaism | Politics & Society | 5.37× | ||
| 04 | Emma Watson | Movies & TV | 5.31× | ||
| 05 | Coffee roasting | Food & Beverages | 4.34× | ||
| 06 | Hair coloring | Beauty & Wellness | 4.07× | ||
| 07 | romantic comedies | Movies & TV | 4.00× | ||
| 08 | Radio | Technology & Electronics | 3.77× | ||
| 09 | Mission: Impossible | Movies & TV | 3.71× | ||
| 10 | Baby food | Kids & Family | 2.94× | ||
| 11 | Lottery | Games | 2.84× | ||
| 12 | FC Bayern Munich | Sports | 2.52× | ||
| 13 | Traveloka | Travel & Leisure | 2.35× | ||
| 14 | Allkpop | Music & Radio | 2.18× | ||
| 15 | FamilyMart | Shopping | 2.17× | ||
| 16 | Kebaya | Fashion & Accessoires | 2.05× | ||
| 17 | Bank Negara Indonesia | Business & Career | 2.01× | ||
| 18 | Ligue 1 | Sports | 1.88× | ||
| 19 | Milk | Food & Beverages | 1.77× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.39× | |
| Individualism | JOY | 1.90× | |
| Tradition | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.42× | |
| Mindfulness | BALANCE | 0.51× | |
| Luxury Orientation | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Nepal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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