Rascasse Audience Intelligence

Nepal Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Nepal in United Arab Emirates — modelled from more than twelve digital signal sources. Nepal has an estimated audience of 1,467,179 people in United Arab Emirates.

#28among Country in United Arab Emirates
#61among POI in United Arab Emirates
#87in Travel & Leisure

The average Nepal fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Hinduism, Vietnam, Malaysia, with strongest over-indexing on Hinduism (1.94× the country average).

Demographically, the Nepal audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Career Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Nepal fan in United Arab Emirates is more male, around 35.2 years old, with strong Career Orientation tendencies and a notable affinity for Hinduism.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Nepal profile in United Arab Emirates.

Audience size
1.5M
in United Arab Emirates
Gender
28.1%
71.9% male
Age
35.2
average years
Country rank
#561
POI in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nepal fans

28.1% are female, 71.9% are male, average age 35.2.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Nepal audience in United Arab Emirates
MetricValue
Female28.1%
Male71.9%
Average age35.2
Estimated audience size1,467,179
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Nepal audience in United Arab Emirates
Age bracketShare%
16-1913%
20-2937%
30-3930%
40-4914%
50+6%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Nepal audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Nepal
CountryShare
India17.4%
China14.9%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nepal audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Nepal fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Abu Dhabi~700K1.18×
02Dubai~1M1.13×
03Ras Al Khaimah~70K0.97×
04Fujairah~30K0.97×
05Emirate of Ajman~100K0.92×
06Emirate of Sharjah~300K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nepal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nepal audience
#·InterestCategoryAffinity×
01Mount EverestTravel & Leisure3.64×
02Astro (Malaysian satellite television)Movies & TV3.06×
03HimalayasTravel & Leisure2.26×
04Wizz AirTravel & Leisure2.19×
05VietnamTravel & Leisure2.16×
06HinduismPolitics & Society1.94×
07MalaysiaTravel & Leisure1.91×
08CambodiaTravel & Leisure1.84×
09Al Nassr FCSports1.82×
10BuddhismHealth1.77×
11DeodorantBeauty & Wellness1.77×
12Sri LankaTravel & Leisure1.76×
13SingaporeTravel & Leisure1.74×
14Rail transportTravel & Leisure1.66×
15ScarfFashion & Accessoires1.65×
16CasablancaTravel & Leisure1.60×
17AlgeriaTravel & Leisure1.58×
18Breakfast televisionMovies & TV1.58×
19Forex FactoryBusiness & Career1.58×
20GraduationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nepal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Nepal audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.28×
ExtroversionTHRILL1.20×
Community OrientationOPEN1.18×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Nepal audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
DIY MentalityTHRILL0.80×
Family OrientationCONSERVATISM0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Nepal have in United Arab Emirates?

Nepal has an estimated audience of 1,467,179 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Nepal fans?

28.1% of Nepal fans are female, 71.9% are male, with an average age of 35.2 years.

03

Which brands do Nepal fans like most?

Nepal fans show strongest brand affinity for Hinduism (1.94×), Vietnam (2.16×), and Malaysia (1.91×) over the country average.

04

Where do Nepal fans live in United Arab Emirates?

Nepal fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nepal fans also like?

Beyond Nepal itself, the audience over-indexes on Vietnam (2.16×), Malaysia (1.91×), Mount Everest (3.64×), and Sri Lanka (1.76×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Nepal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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