A data profile of the people who buy, follow and care about Maritime Southeast Asia in Malaysia — modelled from more than twelve digital signal sources. Maritime Southeast Asia has an estimated audience of 2,923,717 people in Malaysia.
The average Maritime Southeast Asia fan in Malaysia is 34.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Medieval music, Finding Nemo, Liveaboard, with strongest over-indexing on Medieval music (1.75× the country average).
Demographically, the Maritime Southeast Asia audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 13 regions tracked by Rascasse.
The typical Maritime Southeast Asia fan in Malaysia is balanced, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Medieval music.
The key figures that characterise the Maritime Southeast Asia profile in Malaysia.
46.2% are female, 53.8% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 34.3 |
| Estimated audience size | 2,923,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Maritime Southeast Asia audience comes from Malaysia.
| Country | Share |
|---|---|
| Indonesia | 32.0% |
| Philippines | 19.3% |
| Vietnam | 7.9% |
Where the Maritime Southeast Asia audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~100K | 1.07× | |
| 02 | Kelantan | ~100K | 1.06× | |
| 03 | Malacca | ~100K | 1.06× | |
| 04 | Pahang | ~100K | 1.03× | |
| 05 | Negeri Sembilan | ~100K | 1.03× | |
| 06 | Kedah | ~200K | 1.00× | |
| 07 | Perak | ~200K | 0.98× | |
| 08 | Sabah | ~300K | 0.97× | |
| 09 | Sarawak | ~200K | 0.97× | |
| 10 | Penang | ~200K | 0.97× | |
| 11 | Johor | ~400K | 0.94× | |
| 12 | Kuala Lumpur | ~500K | 0.89× | |
| 13 | Selangor | ~700K | 0.88× |
The strongest cross-interests of the Maritime Southeast Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medieval music | Music & Radio | 1.75× | ||
| 02 | Finding Nemo | Movies & TV | 1.54× | ||
| 03 | Liveaboard | Travel & Leisure | 1.54× | ||
| 04 | Reflecting telescope | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.12× | |
| Individualism | JOY | 1.08× | |
| Career Orientation | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.58× | |
| Mindfulness | BALANCE | 0.72× | |
| Pet Ownership | JOY | 0.82× |
Maritime Southeast Asia has an estimated audience of 2,923,717 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
46.2% of Maritime Southeast Asia fans are female, 53.8% are male, with an average age of 34.3 years.
Maritime Southeast Asia fans show strongest brand affinity for Medieval music (1.75×), Finding Nemo (1.54×), and Liveaboard (1.54×) over the country average.
Maritime Southeast Asia fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Maritime Southeast Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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