Rascasse Audience Intelligence

Maritime Southeast Asia Audience in Germany

A data profile of the people who buy, follow and care about Maritime Southeast Asia in Germany — modelled from more than twelve digital signal sources. Maritime Southeast Asia has an estimated audience of 263,910 people in Germany.

#1826among POI in Germany#1549in Travel & Leisure

The average Maritime Southeast Asia fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Malaysia, Reddit, Tom Cruise, with strongest over-indexing on Malaysia (11.37× the country average).

Demographically, the Maritime Southeast Asia audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Maritime Southeast Asia fan in Germany is balanced, around 35.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Malaysia.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maritime Southeast Asia profile in Germany.

Audience size
264K
in Germany
Gender
48.7%♀
51.3% male
Age
35.7
average years
Country rank
#18973
POI in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maritime Southeast Asia fans

48.7% are female, 51.3% are male, average age 35.7.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Maritime Southeast Asia audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age35.7
Estimated audience size263,910
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Maritime Southeast Asia audience in Germany
Age bracketShare%
16-1925%
20-2925%
30-3919%
40-4919%
50+12%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Maritime Southeast Asia audience comes from Germany.

Worldwide audience distribution share by country for Maritime Southeast Asia
CountryShare
Indonesia32.0%
Philippines19.3%
Vietnam7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maritime Southeast Asia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maritime Southeast Asia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.14×
02Niedersachsen~30K1.04×
03Hessen~20K1.02×
04Baden-Württemberg~40K0.97×
05Bayern~40K0.94×
06Nordrhein-Westfalen~50K0.91×
Fig. 06

Affinity by region

Affinity by region — Maritime Southeast Asia, Germany
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maritime Southeast Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maritime Southeast Asia audience
#·InterestCategoryAffinity×
01MalaysiaTravel & Leisure11.37×
02Organic chemistryBusiness & Career7.51×
0324 (TV series)Movies & TV6.27×
04Non-alcoholic beverageFood & Beverages4.47×
05Qatar AirwaysTravel & Leisure4.35×
06Tom CruiseMovies & TV4.29×
07Kate WinsletMovies & TV4.09×
08Sandra BullockMovies & TV3.76×
09Brad PittMovies & TV2.66×
10RedditInternet & Social Media2.65×
11Tour de FranceSports2.60×
12UniqloShopping2.49×
13Public transportCars & Mobility2.48×
14SkyscannerTravel & Leisure2.42×
15Online newspaperNews2.27×
16Solar energyHome & Garden2.24×
17ReligionBusiness & Career2.07×
18RyanairTravel & Leisure2.00×
19EnergyHome & Garden1.68×
20LufthansaTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maritime Southeast Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maritime Southeast Asia audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.39×
SpiritualityBALANCE1.94×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maritime Southeast Asia audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
MindfulnessBALANCE0.72×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maritime Southeast Asia have in Germany?

Maritime Southeast Asia has an estimated audience of 263,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maritime Southeast Asia fans?

48.7% of Maritime Southeast Asia fans are female, 51.3% are male, with an average age of 35.7 years.

03

Which brands do Maritime Southeast Asia fans like most?

Maritime Southeast Asia fans show strongest brand affinity for Malaysia (11.37×), Reddit (2.65×), and Tom Cruise (4.29×) over the country average.

04

Where do Maritime Southeast Asia fans live in Germany?

Maritime Southeast Asia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Maritime Southeast Asia fans also like?

Beyond Maritime Southeast Asia itself, the audience over-indexes on Reddit (2.65×), Tom Cruise (4.29×), Ryanair (2×), and Online newspaper (2.27×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Maritime Southeast Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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