Maritime Southeast Asia Audience in United States

Maritime Southeast Asia logo

Maritime Southeast Asia has an estimated audience of 1,197,342 people in United States. 51.6% are female, 48.4% are male, average age 33.3. Top regions: California, Texas, New York. Top brand affinities: Electrolyte, Stamp collecting, Historic site, Natural rubber, Minnesota.

The average Maritime Southeast Asia fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electrolyte, Stamp collecting, Historic site, with strongest over-indexing on Electrolyte (13.4× the country average). Demographically, the Maritime Southeast Asia audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Maritime Southeast Asia fans

Demographic split for Maritime Southeast Asia audience in United States
MetricValue
Female51.6%
Male48.4%
Average age33.3
Estimated audience size1,197,342

Audience persona

The typical Maritime Southeast Asia fan in United States is balanced, around 33.3 years old, with strong Travelling tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Maritime Southeast Asia in United States
RegionReachAffinity
California68,9340.52×
Texas45,4750.44×
New York26,6500.4×
Florida24,7430.31×
Georgia22,3070.6×
Pennsylvania19,8930.49×
North Carolina18,8620.52×
Virginia18,4430.63×
Illinois17,3710.44×
Ohio13,0050.35×
New Jersey12,4220.41×
Mississippi12,2751.24×
Michigan12,2270.39×
Maryland11,1420.54×
Alabama11,0060.66×
Louisiana10,9140.71×
Arkansas10,9051.11×
Oklahoma10,6640.8×
Missouri10,5780.55×
Washington10,4990.44×
Kentucky10,4950.7×
Arizona10,3350.42×
West Virginia10,1331.82×
Tennessee9,6780.4×
South Carolina9,6090.53×
Massachusetts9,4900.4×
Indiana9,3620.43×
Kansas9,3600.99×
Idaho9,3581.56×
Hawaii8,9391.74×
Iowa8,8860.9×
Nevada8,7830.76×
South Dakota8,7013.14×
Wisconsin8,5850.48×
North Dakota8,4723.44×
New Hampshire8,3501.77×
Nebraska8,1761.36×
Connecticut8,1640.68×
New Mexico8,1331.35×
Rhode Island8,0622.12×
Maine8,0581.88×
Oregon8,0040.58×
Utah7,9560.74×
Vermont7,9303.77×
Minnesota7,6710.45×
Colorado7,3900.39×
Delaware7,2202.19×
Washington, District of Columbia5,2131.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maritime Southeast Asia audience
BrandAffinityCategory
Electrolyte13.4×Health
Stamp collecting13.4×Home & Garden
Historic site11.35×Arts & Culture
Natural rubber4.99×Cars & Mobility
Minnesota3.21×Travel & Leisure
Bank account3.54×Business & Career
Who Wants to Be a Millionaire?13.4×Movies & TV
Pantsuit13.4×Fashion & Accessoires
Combat sport1.8×Sports
Kendra Scott3.19×Fashion & Accessoires
Nationality1.98×Politics & Society
Cam Ward3.45×Sports
Fairy godmother6.52×Literature
Elsword13.4×Games
Home equity1.58×Home & Garden
San Jacinto, California9.14×Travel & Leisure
Ian Bremmer13.4×Politics & Society
JDSU2.25×Business & Career
Keene, New Hampshire13.4×Travel & Leisure
Home staging3.47×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maritime Southeast Asia audience
TraitClusterScore
TravellingTHRILL3.99
LGBTQ+ IdentityOPEN2.24
Luxury OrientationPREMIUM2.16
Quality AwarenessPREMIUM2.05
Design AffinityPREMIUM1.89
Early Adopter MentalityPOWER1.86

Worldwide distribution

Worldwide audience distribution share by country for Maritime Southeast Asia
CountryShare
Indonesia32.0%
Philippines19.3%
Vietnam7.9%

See Maritime Southeast Asia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Maritime Southeast Asia have in United States?

Maritime Southeast Asia has an estimated audience of 1,197,342 people in United States, concentrated in California and Texas.

What is the gender split and age of Maritime Southeast Asia fans?

51.6% of Maritime Southeast Asia fans are female, 48.4% are male, with an average age of 33.3 years.

Which brands do Maritime Southeast Asia fans like most?

Maritime Southeast Asia fans show strongest brand affinity for Electrolyte (13.4×), Stamp collecting (13.4×), and Historic site (11.35×) over the country average.

Where do Maritime Southeast Asia fans live in United States?

Maritime Southeast Asia fans in United States are most concentrated in California (reach 68,934), Texas (reach 45,475), and New York (reach 26,650). These three regions account for the largest share of the active audience.

What other brands do Maritime Southeast Asia fans also like?

Beyond Maritime Southeast Asia itself, the audience over-indexes on Stamp collecting (13.4×), Historic site (11.35×), Natural rubber (4.99×), and Minnesota (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maritime Southeast Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.