Pantsuit Audience in United States

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Pantsuit has an estimated audience of 716,055 people in United States. 79.3% are female, 20.7% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Laneige, La Opinión, Historic site, Home equity, Electrolyte.

The average Pantsuit fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Laneige, La Opinión, Historic site, with strongest over-indexing on Laneige (10.64× the country average). Demographically, the Pantsuit audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Pantsuit fans

Demographic split for Pantsuit audience in United States
MetricValue
Female79.3%
Male20.7%
Average age44.5
Estimated audience size716,055

Audience persona

The typical Pantsuit fan in United States is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Laneige.

Top regions in United States

Top regions ranked by reach for Pantsuit in United States
RegionReachAffinity
California88,3931.12×
Texas60,2240.98×
Florida48,4571×
New York43,1231.08×
Illinois26,6481.12×
Pennsylvania25,5081.06×
Georgia25,1901.14×
North Carolina23,1171.07×
Ohio21,5410.98×
Virginia20,2291.16×
Michigan19,6911.05×
New Jersey18,8211.03×
Washington17,4621.22×
Massachusetts17,3611.23×
Maryland15,2531.24×
Tennessee14,8921.04×
Arizona14,1360.97×
Indiana13,9061.06×
Missouri12,2561.06×
Louisiana10,8461.17×
Wisconsin10,6880.99×
Minnesota10,6551.04×
South Carolina10,3710.96×
Alabama10,3671.04×
Colorado10,2270.91×
Oregon9,7071.18×
Kentucky9,5891.07×
Connecticut9,0721.26×
Oklahoma7,9201×
Utah6,0360.94×
Nevada6,0210.87×
Arkansas5,8260.99×
Iowa5,7920.98×
Mississippi5,6400.96×
Kansas5,2010.92×
Nebraska3,0580.85×
West Virginia2,9780.89×
New Mexico2,8680.8×
Idaho2,8500.79×
Washington, District of Columbia2,8411.32×
Hawaii2,6270.85×
New Hampshire2,5870.92×
Maine2,2820.89×
Rhode Island2,2400.98×
Delaware1,8130.92×
Montana1,6480.83×
Alaska1,4590.95×
South Dakota1,3020.79×
Vermont1,1860.94×
North Dakota9510.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pantsuit audience
BrandAffinityCategory
Laneige10.64×Beauty & Wellness
La Opinión11.22×News
Historic site5.73×Arts & Culture
Home equity2.28×Home & Garden
Electrolyte5.38×Health
Fairy godmother7.41×Literature
Nationality2.11×Politics & Society
Harlow11.33×Travel & Leisure
Kona Grill9.4×Food & Beverages
Goop4.51×Internet & Social Media
Product design1.61×Business & Career
Jingoism1.78×Politics & Society
JDSU2.42×Business & Career
Grinch3.14×Movies & TV
Governor of Michigan5.73×Politics & Society
La Jolla6.94×Travel & Leisure
College of the Holy Cross11.34×Business & Career
TV Fanatic7.05×Movies & TV
Guitarist (magazine)7.52×Music & Radio
Urban horticulture2.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pantsuit audience
TraitClusterScore
Quality AwarenessPREMIUM2.06
Design AffinityPREMIUM1.59
SustainabilityBALANCE1.53
IndulgenceJOY1.42
Price SensitivityPREMIUM1.42
CreativityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Pantsuit
CountryShare
Japan29.9%
United States21.9%
Germany6.1%

See Pantsuit audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pantsuit have in United States?

Pantsuit has an estimated audience of 716,055 people in United States, concentrated in California and Texas.

What is the gender split and age of Pantsuit fans?

79.3% of Pantsuit fans are female, 20.7% are male, with an average age of 44.5 years.

Which brands do Pantsuit fans like most?

Pantsuit fans show strongest brand affinity for Laneige (10.64×), La Opinión (11.22×), and Historic site (5.73×) over the country average.

Where do Pantsuit fans live in United States?

Pantsuit fans in United States are most concentrated in California (reach 88,393), Texas (reach 60,224), and Florida (reach 48,457). These three regions account for the largest share of the active audience.

What other brands do Pantsuit fans also like?

Beyond Pantsuit itself, the audience over-indexes on La Opinión (11.22×), Historic site (5.73×), Home equity (2.28×), and Electrolyte (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pantsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.