Governor of Michigan Audience in United States

Governor of Michigan has an estimated audience of 1,394,863 people in United States. 48.5% are female, 51.5% are male, average age 45.9. Top regions: Michigan, California, Florida. Top brand affinities: Detroit Tigers, Detroit Red Wings, Detroit Lions, CNN, American Airlines.

The average Governor of Michigan fan in United States is 45.9 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Florida. Top brand affinities include Detroit Tigers, Detroit Red Wings, Detroit Lions, with strongest over-indexing on Detroit Tigers (5.38× the country average). Demographically, the Governor of Michigan audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Governor of Michigan fans

Demographic split for Governor of Michigan audience in United States
MetricValue
Female48.5%
Male51.5%
Average age45.9
Estimated audience size1,394,863

Audience persona

The typical Governor of Michigan fan in United States is balanced, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Governor of Michigan in United States
RegionReachAffinity
Michigan334,2579.16×
California127,4700.83×
Florida85,8150.91×
Texas82,4220.69×
New York67,4790.87×
Illinois51,5251.11×
Ohio44,9001.04×
Pennsylvania38,0310.81×
North Carolina34,5760.82×
Georgia34,0630.79×
Virginia31,9630.94×
New Jersey31,3730.88×
Indiana29,1751.14×
Massachusetts27,8961.02×
Washington24,5620.88×
Maryland22,3820.93×
Arizona22,1150.78×
Tennessee21,9660.79×
Wisconsin21,6501.03×
Missouri19,9250.89×
Colorado18,4370.84×
Minnesota17,9610.9×
South Carolina16,8760.8×
Alabama14,5480.75×
Kentucky14,4620.83×
Oregon13,6230.85×
Connecticut13,1610.94×
Louisiana12,4830.69×
Oklahoma11,7180.76×
Nevada9,5650.71×
Iowa9,1230.79×
Arkansas9,0350.79×
Kansas8,3450.76×
Mississippi7,9600.69×
Utah7,3800.59×
Washington, District of Columbia6,3851.52×
New Mexico5,6400.81×
Idaho5,5620.8×
Nebraska4,9340.71×
New Hampshire4,8880.89×
Maine4,7170.94×
West Virginia4,1070.63×
Hawaii3,5420.59×
Rhode Island3,2680.74×
Delaware3,1210.81×
Montana3,0960.8×
Vermont2,5711.05×
South Dakota2,1940.68×
Alaska2,0040.67×
North Dakota1,7550.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Governor of Michigan audience
BrandAffinityCategory
Detroit Tigers5.38×Sports
Detroit Red Wings10.38×Sports
Detroit Lions3.31×Sports
CNN1.6×Movies & TV
American Airlines1.8×Travel & Leisure
Detroit Pistons3.35×Sports
Sustainable energy2.73×Home & Garden
Nonprofit organization1.55×Politics & Society
Renewable energy2.37×Business & Career
Arnold Schwarzenegger3.29×Movies & TV
Solar power2.3×Home & Garden
Home insurance2.05×Business & Career
Health insurance1.84×Business & Career
FedEx1.52×Business & Career
Tesla Motors1.59×Cars & Mobility
The Daily Caller2.47×Internet & Social Media
The New York Times1.51×News
Major League Soccer1.57×Sports
Freedom of speech3.12×Politics & Society
Lawn mower1.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Governor of Michigan audience
TraitClusterScore
Community OrientationOPEN1.5
SustainabilityBALANCE1.48
TraditionCONSERVATISM1.43
Family OrientationCONSERVATISM1.43
IndividualismJOY1.29
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Governor of Michigan
CountryShare
United States99.4%
Philippines0.5%
Germany0.1%

See Governor of Michigan audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Governor of Michigan have in United States?

Governor of Michigan has an estimated audience of 1,394,863 people in United States, concentrated in Michigan and California.

What is the gender split and age of Governor of Michigan fans?

48.5% of Governor of Michigan fans are female, 51.5% are male, with an average age of 45.9 years.

Which brands do Governor of Michigan fans like most?

Governor of Michigan fans show strongest brand affinity for Detroit Tigers (5.38×), Detroit Red Wings (10.38×), and Detroit Lions (3.31×) over the country average.

Where do Governor of Michigan fans live in United States?

Governor of Michigan fans in United States are most concentrated in Michigan (reach 334,257), California (reach 127,470), and Florida (reach 85,815). These three regions account for the largest share of the active audience.

What other brands do Governor of Michigan fans also like?

Beyond Governor of Michigan itself, the audience over-indexes on Detroit Red Wings (10.38×), Detroit Lions (3.31×), CNN (1.6×), and American Airlines (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Governor of Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.