Harlow Audience in United States

Harlow has an estimated audience of 554,030 people in United States. 75.9% are female, 24.1% are male, average age 40.7. Top regions: California, Oregon, Texas. Top brand affinities: Cognac, Nordstrom, Etsy, Pet food, Veterinary medicine.

The average Harlow fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Oregon, Texas. Top brand affinities include Cognac, Nordstrom, Etsy, with strongest over-indexing on Cognac (6.47× the country average). Demographically, the Harlow audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Harlow fans

Demographic split for Harlow audience in United States
MetricValue
Female75.9%
Male24.1%
Average age40.7
Estimated audience size554,030

Audience persona

The typical Harlow fan in United States is more female, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Cognac.

Top regions in United States

Top regions ranked by reach for Harlow in United States
RegionReachAffinity
California187,6313.08×
Oregon115,49718.19×
Texas25,2940.53×
Ohio14,8010.87×
New York14,2190.46×
Florida13,9170.37×
Washington12,3321.11×
Georgia10,5360.62×
South Carolina9,5451.15×
Mississippi8,8571.94×
Arizona8,1000.72×
New Jersey7,5330.53×
Massachusetts7,1400.65×
Pennsylvania6,3260.34×
New Hampshire5,9272.71×
Illinois5,9030.32×
North Carolina5,7370.34×
Louisiana5,5700.78×
Virginia5,1620.38×
Nevada4,9460.92×
Michigan4,8610.34×
Tennessee4,2010.38×
Colorado3,6850.42×
Missouri3,4570.39×
Oklahoma3,3160.54×
Wisconsin3,2400.39×
Indiana3,1850.31×
Minnesota3,0900.39×
Arkansas3,0710.67×
Maryland3,0140.32×
Alabama3,0000.39×
Kentucky2,2990.33×
North Dakota2,2201.95×
Kansas2,1600.49×
Idaho2,1040.76×
Montana2,0341.32×
Connecticut1,8200.33×
Utah1,7580.35×
Iowa1,5290.33×
Washington, District of Columbia1,3460.81×
West Virginia9310.36×
Hawaii9260.39×
Nebraska8150.29×
New Mexico7470.27×
Vermont6510.67×
Maine6300.32×
South Dakota5610.44×
Rhode Island4570.26×
Alaska3560.3×
Delaware3390.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harlow audience
BrandAffinityCategory
Cognac6.47×Food & Beverages
Nordstrom1.61×Shopping
Etsy1.76×Fashion & Accessoires
Pet food1.68×Pets & Animals
Veterinary medicine1.88×Business & Career
Urban Outfitters2.3×Shopping
Designer clothing2.32×Fashion & Accessoires
Tory Burch2.45×Fashion & Accessoires
Children's clothing1.86×Fashion & Accessoires
New England Patriots1.68×Sports
Jumpsuit2.93×Fashion & Accessoires
Zoo1.55×Kids & Family
Non-alcoholic beverage1.88×Food & Beverages
Birkenstock2.04×Fashion & Accessoires
Open-source software4.09×Technology & Electronics
Handmade jewelry1.64×Fashion & Accessoires
Art exhibition1.63×Arts & Culture
Hair conditioner1.53×Beauty & Wellness
Dog grooming2.29×Pets & Animals
Manicure1.5×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harlow audience
TraitClusterScore
SustainabilityBALANCE1.87
Pet OwnershipJOY1.68
Design AffinityPREMIUM1.55
Community OrientationOPEN1.47
MindfulnessBALANCE1.4
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Harlow
CountryShare
United States46.3%
United Kingdom27.5%
Australia7.4%

See Harlow audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Harlow have in United States?

Harlow has an estimated audience of 554,030 people in United States, concentrated in California and Oregon.

What is the gender split and age of Harlow fans?

75.9% of Harlow fans are female, 24.1% are male, with an average age of 40.7 years.

Which brands do Harlow fans like most?

Harlow fans show strongest brand affinity for Cognac (6.47×), Nordstrom (1.61×), and Etsy (1.76×) over the country average.

Where do Harlow fans live in United States?

Harlow fans in United States are most concentrated in California (reach 187,631), Oregon (reach 115,497), and Texas (reach 25,294). These three regions account for the largest share of the active audience.

What other brands do Harlow fans also like?

Beyond Harlow itself, the audience over-indexes on Nordstrom (1.61×), Etsy (1.76×), Pet food (1.68×), and Veterinary medicine (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harlow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.