Rascasse Audience Intelligence

Grinch Audience in United States

A data profile of the people who buy, follow and care about Grinch in United States — modelled from more than twelve digital signal sources. Grinch has an estimated audience of 4,816,498 people in United States.

#215among Movie / TV Show / Series in United States#708in Movies & TV

The average Grinch fan in United States is 38.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Superman, Subway, Pizza Hut, with strongest over-indexing on Superman (1.63× the country average).

Demographically, the Grinch audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grinch fan in United States is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grinch profile in United States.

Audience size
4.8M
in United States
Gender
75.4%♀
24.6% male
Age
38.0
average years
Country rank
#6923
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grinch viewers

75.4% are female, 24.6% are male, average age 38.0.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Grinch audience in United States
MetricValue
Female75.4%
Male24.6%
Average age38.0
Estimated audience size4,816,498
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Grinch audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Grinch audience comes from United States.

Worldwide audience distribution share by country for Grinch
CountryShare
United States19.7%
Brazil8.6%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grinch audience in United States is strongest.

Fig. 05

Top regions by affinity

Grinch fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K1.33×
02Texas~500K1.32×
03Kentucky~80K1.31×
04Indiana~100K1.19×
05Nebraska~30K1.19×
06Arkansas~50K1.16×
07West Virginia~30K1.16×
08Ohio~200K1.15×
09Oklahoma~60K1.15×
10South Carolina~80K1.14×
11Mississippi~40K1.14×
12Kansas~40K1.14×
13South Dakota~10K1.14×
14Georgia~200K1.13×
15North Carolina~200K1.13×
16Iowa~40K1.12×
17Tennessee~100K1.11×
18New Mexico~30K1.11×
19Louisiana~70K1.10×
20North Dakota~10K1.09×
21Missouri~80K1.07×
22Pennsylvania~200K1.06×
23Utah~40K1.06×
24Idaho~20K1.02×
25Wisconsin~70K1.01×
26California~500K1.00×
27Illinois~200K0.98×
28New Jersey~100K0.97×
29Virginia~100K0.96×
30Arizona~90K0.96×
31Michigan~100K0.95×
32Wyoming~7K0.95×
33Florida~300K0.91×
34Delaware~10K0.91×
35Connecticut~40K0.90×
36Montana~10K0.89×
37Nevada~40K0.88×
38Alaska~9K0.87×
39Massachusetts~80K0.86×
40Maryland~70K0.86×
41Minnesota~60K0.86×
42Rhode Island~10K0.86×
43New York~200K0.84×
44Colorado~60K0.84×
45Oregon~40K0.83×
46Hawaii~20K0.83×
47New Hampshire~20K0.83×
48Washington~80K0.82×
49Maine~10K0.75×
50Washington, District of Columbia~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Grinch, United States
0.55×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grinch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grinch audience
#·InterestCategoryAffinity×
01Educational toyKids & Family6.55×
02Non-alcoholic beverageFood & Beverages3.33×
03Anne HathawayMovies & TV2.94×
04Britney SpearsMusic & Radio2.39×
05SubwayFood & Beverages2.38×
06Pizza HutFood & Beverages2.27×
07Board gamesGames2.24×
08CupcakeFood & Beverages2.23×
09Five BelowShopping2.21×
10Christmas treeKids & Family2.14×
11Real propertyHome & Garden2.01×
12SnapchatInternet & Social Media1.87×
13Discount storesShopping1.83×
14Domino's PizzaFood & Beverages1.78×
15McDonald'sFood & Beverages1.71×
16RedditInternet & Social Media1.69×
17SupermanMovies & TV1.63×
18Shopping mallsShopping1.63×
19StarbucksFood & Beverages1.58×
20IKEAHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grinch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grinch audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
Price SensitivityPREMIUM1.41×
ExtroversionTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grinch audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grinch have in United States?

Grinch has an estimated audience of 4,816,498 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Grinch viewers?

75.4% of Grinch fans are female, 24.6% are male, with an average age of 38.0 years.

03

Which brands do Grinch fans like most?

Grinch fans show strongest brand affinity for Superman (1.63×), Subway (2.38×), and Pizza Hut (2.27×) over the country average.

04

Where do Grinch fans live in United States?

Grinch fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Grinch fans also like?

Beyond Grinch itself, the audience over-indexes on Subway (2.38×), Pizza Hut (2.27×), Educational toy (6.55×), and McDonald's (1.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grinch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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