Grinch Audience in United States
Grinch has an estimated audience of 4,731,435 people in United States. 75.4% are female, 24.6% are male, average age 38.0. Top brand affinities: Moto Guzzi, Bachelor of Business Administration, Superman, Dollar General, Five Below.
Top brand affinities include Moto Guzzi, Bachelor of Business Administration, Superman, with strongest over-indexing on Moto Guzzi (17.81× the country average). Demographically, the Grinch audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Grinch fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 38.0 |
| Estimated audience size | 4,731,435 |
Audience persona
The typical Grinch fan in United States is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Moto Guzzi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 17.81× | Cars & Mobility |
| Bachelor of Business Administration | 22.35× | Business & Career |
| Superman | 1.52× | Movies & TV |
| Dollar General | 2.15× | Shopping |
| Five Below | 3.06× | Shopping |
| Curling | 10.73× | Sports |
| Dollar Tree | 2× | Shopping |
| Goyard | 10.3× | Fashion & Accessoires |
| Take-out | 2.25× | Food & Beverages |
| Livemusic | 2.44× | Music & Radio |
| Subway | 1.95× | Food & Beverages |
| Publix | 2.37× | Shopping |
| Pizza Hut | 1.82× | Food & Beverages |
| Texas Roadhouse | 1.72× | Food & Beverages |
| J. C. Penney | 2.19× | Shopping |
| Belvedere (vodka) | 10.93× | Food & Beverages |
| Kroger | 1.9× | Food & Beverages |
| Musical theatre | 2.07× | Movies & TV |
| Black Friday (shopping) | 1.98× | Shopping |
| Educational toy | 5.54× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Price Sensitivity | PREMIUM | 1.31 |
| Creativity | OPEN | 1.26 |
| Urban Lifestyle | OPEN | 1.26 |
| Family Orientation | CONSERVATISM | 1.17 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 9.3% |
| Mexico | 5.8% |
See Grinch audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grinch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.