Laneige Audience in United States

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Laneige has an estimated audience of 2,583,570 people in United States. 69.0% are female, 31.0% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: Korean hip hop, Lip balm, MUJI 無印良品生活研究所, Sephora, Kiehl's.

The average Laneige fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Korean hip hop, Lip balm, MUJI 無印良品生活研究所, with strongest over-indexing on Korean hip hop (5.81× the country average). Demographically, the Laneige audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Laneige fans

Demographic split for Laneige audience in United States
MetricValue
Female69.0%
Male31.0%
Average age33.6
Estimated audience size2,583,570

Audience persona

The typical Laneige fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Korean hip hop.

Top regions in United States

Top regions ranked by reach for Laneige in United States
RegionReachAffinity
California386,2571.36×
Texas245,0981.1×
New York206,7791.43×
Florida166,8300.95×
Illinois106,4641.24×
Pennsylvania99,9711.15×
New Jersey95,8771.46×
Georgia81,8131.03×
Ohio80,5771.01×
North Carolina75,7830.97×
Virginia68,8081.09×
Michigan67,5831×
Massachusetts67,0041.32×
Washington57,8051.12×
Tennessee50,3750.97×
Arizona49,8940.95×
Indiana48,0251.02×
Maryland45,5631.03×
Minnesota42,2391.14×
Wisconsin40,4121.04×
Missouri39,9440.96×
Colorado36,2360.89×
Alabama34,9450.97×
South Carolina34,5030.89×
Connecticut32,2691.25×
Louisiana31,9430.96×
Kentucky30,2120.93×
Utah28,4471.23×
Oregon25,5990.86×
Oklahoma24,7130.86×
Iowa23,1121.09×
Nevada22,8720.92×
Kansas20,2781×
Mississippi18,4450.87×
Arkansas17,9330.84×
Nebraska13,4951.04×
Idaho11,9860.93×
Hawaii11,5441.04×
West Virginia10,8700.9×
New Hampshire9,9890.98×
New Mexico8,5530.66×
Rhode Island8,0650.98×
Maine7,9990.86×
Washington, District of Columbia7,0000.9×
North Dakota6,2121.17×
Delaware6,0020.84×
Montana5,5730.78×
South Dakota5,5270.93×
Alaska3,7990.69×
Vermont3,4810.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laneige audience
BrandAffinityCategory
Korean hip hop5.81×Music & Radio
Lip balm6.63×Beauty & Wellness
MUJI 無印良品生活研究所17.63×Home & Garden
Sephora2.65×Shopping
Kiehl's7.58×Beauty & Wellness
Shiseido9.19×Beauty & Wellness
Moisturizer3.57×Home & Garden
Shu Uemura16.52×Beauty & Wellness
Meme2.05×Internet & Social Media
Innisfree (cosmetics brand)17.34×Beauty & Wellness
Concealer5.12×Beauty & Wellness
Clinique5.77×Beauty & Wellness
KPop Demon Hunters2.29×Movies & TV
Maybelline7.74×Beauty & Wellness
Sunscreen4.3×Beauty & Wellness
Cream3.24×Food & Beverages
Foundation (cosmetics)4.4×Beauty & Wellness
Lip gloss4.56×Beauty & Wellness
Lancôme5.19×Beauty & Wellness
Starbucks1.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laneige audience
TraitClusterScore
Luxury OrientationPREMIUM3.7
SustainabilityBALANCE2.22
IndulgenceJOY1.9
Price SensitivityPREMIUM1.9
Pet OwnershipJOY1.62
Risk AppetiteTHRILL1.62

Worldwide distribution

Worldwide audience distribution share by country for Laneige
CountryShare
United States23.1%
India13.1%
Indonesia6.1%

See Laneige audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Laneige have in United States?

Laneige has an estimated audience of 2,583,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Laneige fans?

69.0% of Laneige fans are female, 31.0% are male, with an average age of 33.6 years.

Which brands do Laneige fans like most?

Laneige fans show strongest brand affinity for Korean hip hop (5.81×), Lip balm (6.63×), and MUJI 無印良品生活研究所 (17.63×) over the country average.

Where do Laneige fans live in United States?

Laneige fans in United States are most concentrated in California (reach 386,257), Texas (reach 245,098), and New York (reach 206,779). These three regions account for the largest share of the active audience.

What other brands do Laneige fans also like?

Beyond Laneige itself, the audience over-indexes on Lip balm (6.63×), MUJI 無印良品生活研究所 (17.63×), Sephora (2.65×), and Kiehl's (7.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laneige. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.