Rascasse Audience Intelligence

Laneige Target Market in United States

A data profile of the people who buy, follow and care about Laneige in United States — modelled from more than twelve digital signal sources. Laneige has an estimated audience of 2,510,823 people in United States.

#12among Personal care in United States#1194among Brand in United States#184in Beauty & Wellness

The average Laneige fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Salesforce.com, Korean hip hop, Lip balm, with strongest over-indexing on Salesforce.com (22.36× the country average).

Demographically, the Laneige audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laneige fan in United States is more female, around 33.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Salesforce.com.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laneige profile in United States.

Audience size
2.5M
in United States
Gender
69.0%♀
31.0% male
Age
33.6
average years
Country rank
#11886
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Laneige

69.0% are female, 31.0% are male, average age 33.6.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Laneige audience in United States
MetricValue
Female69.0%
Male31.0%
Average age33.6
Estimated audience size2,510,823
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Laneige audience in United States
Age bracketShare%
16-1939%
20-2919%
30-3915%
40-4914%
50+14%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Laneige audience comes from United States.

Worldwide audience distribution share by country for Laneige
CountryShare
United States22.6%
India13.4%
Indonesia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laneige audience in United States is strongest.

Fig. 05

Top regions by affinity

Laneige customers by region in United States
#RegionReachAffinity×
01New Jersey~90K1.43×
02New York~200K1.39×
03California~400K1.31×
04Massachusetts~70K1.29×
05Connecticut~30K1.21×
06North Dakota~6K1.20×
07Utah~30K1.18×
08Illinois~100K1.15×
09Hawaii~10K1.13×
10Pennsylvania~100K1.12×
11Minnesota~40K1.12×
12Washington~60K1.09×
13Iowa~20K1.08×
14Virginia~70K1.07×
15Nebraska~10K1.07×
16Texas~200K1.06×
17Maryland~50K1.03×
18Wisconsin~40K1.02×
19Rhode Island~8K1.02×
20Georgia~80K1.00×
21Kansas~20K1.00×
22Indiana~50K0.99×
23South Dakota~6K0.99×
24North Carolina~80K0.98×
25New Hampshire~10K0.98×
26Ohio~80K0.96×
27Michigan~70K0.96×
28Louisiana~30K0.96×
29West Virginia~10K0.96×
30Tennessee~50K0.95×
31Alabama~30K0.95×
32Nevada~20K0.95×
33Arizona~50K0.94×
34Missouri~40K0.94×
35Kentucky~30K0.94×
36Idaho~10K0.94×
37Washington, District of Columbia~7K0.93×
38Florida~200K0.91×
39Delaware~7K0.91×
40South Carolina~30K0.89×
41Maine~8K0.89×
42Colorado~40K0.88×
43Oregon~30K0.87×
44Mississippi~20K0.87×
45Vermont~4K0.87×
46Oklahoma~20K0.86×
47Arkansas~20K0.86×
48Montana~6K0.83×
49Alaska~4K0.80×
50New Mexico~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Laneige, United States
0.73×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laneige audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laneige audience
#·InterestCategoryAffinity×
01Salesforce.comTechnology & Electronics22.36×
02Innisfree (cosmetics brand)Beauty & Wellness17.34×
03Shu UemuraBeauty & Wellness16.52×
04ShiseidoBeauty & Wellness9.19×
05MaybellineBeauty & Wellness7.74×
06Kiehl'sBeauty & Wellness7.58×
07Lip balmBeauty & Wellness6.63×
08Korean hip hopMusic & Radio5.81×
09CliniqueBeauty & Wellness5.77×
10ConcealerBeauty & Wellness5.12×
11Lip glossBeauty & Wellness4.56×
12Foundation (cosmetics)Beauty & Wellness4.40×
13SunscreenBeauty & Wellness4.30×
14MoisturizerHome & Garden3.57×
15CreamFood & Beverages3.24×
16K-popMusic & Radio2.87×
17SephoraShopping2.65×
18KPop Demon HuntersMovies & TV2.29×
19MemeInternet & Social Media2.05×
20StarbucksFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laneige audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laneige audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.28×
TravellingTHRILL1.24×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laneige audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
DIY MentalityTHRILL0.94×
Risk AppetiteTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Laneige's target market in United States?

Laneige's target market in United States covers an estimated 2,510,823 people, concentrated in California and Texas.

02

What is the gender split and age of Laneige customers?

69.0% of the Laneige audience are female, 31.0% are male, with an average age of 33.6 years.

03

Which brands do Laneige fans like most?

Laneige fans show strongest brand affinity for Salesforce.com (22.36×), Korean hip hop (5.81×), and Lip balm (6.63×) over the country average.

04

Where do Laneige fans live in United States?

Laneige fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Laneige fans also like?

Beyond Laneige itself, the audience over-indexes on Korean hip hop (5.81×), Lip balm (6.63×), Sephora (2.65×), and Kiehl's (7.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Laneige audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laneige. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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