Maybelline Audience in United States

Maybelline logo

Maybelline has an estimated audience of 4,054,797 people in United States. 84.4% are female, 15.6% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Rhianna (singer), Food and drink, Mobile payment, Personal care.

The average Maybelline fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Rhianna (singer), Food and drink, with strongest over-indexing on Euphoria (2.16× the country average). Demographically, the Maybelline audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Maybelline fans

Demographic split for Maybelline audience in United States
MetricValue
Female84.4%
Male15.6%
Average age30.9
Estimated audience size4,054,797

Audience persona

The typical Maybelline fan in United States is more female, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Maybelline in United States
RegionReachAffinity
California630,1001.41×
Texas566,3871.62×
Florida317,3891.16×
New York292,6751.29×
Wisconsin226,8313.72×
Illinois164,2041.22×
New Jersey136,3561.32×
Georgia131,6701.05×
Pennsylvania120,8900.89×
Arizona119,2931.44×
North Carolina116,0260.95×
Michigan110,9901.05×
Ohio109,4620.88×
Virginia100,7181.02×
Tennessee78,8900.97×
Washington78,8080.97×
Massachusetts75,3970.94×
Maryland66,3170.95×
Indiana65,7890.89×
Colorado60,7590.95×
Alabama57,9661.02×
Missouri54,1570.83×
Louisiana52,6101.01×
Minnesota49,5880.85×
South Carolina48,2110.79×
Oklahoma47,6601.06×
Kentucky47,2980.93×
Arkansas45,9761.38×
Nevada43,2951.1×
Oregon41,7300.9×
Connecticut37,6310.93×
Utah34,7350.96×
Kansas30,2980.95×
Mississippi28,4640.85×
Iowa26,1410.78×
New Mexico23,5091.16×
Nebraska16,6990.82×
Idaho15,8030.78×
West Virginia14,6690.78×
Hawaii14,3640.82×
New Hampshire11,9690.75×
Rhode Island10,6890.83×
Maine9,8900.68×
Delaware9,3020.83×
Washington, District of Columbia8,8040.72×
Montana6,1740.55×
Alaska6,1580.71×
South Dakota5,7470.61×
Vermont5,6470.79×
North Dakota5,0400.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maybelline audience
BrandAffinityCategory
Euphoria2.16×Movies & TV
Rhianna (singer)6.94×Music & Radio
Food and drink1.7×Food & Beverages
Mobile payment7.34×Business & Career
Personal care3.22×Health
Eyelash extensions4.91×Beauty & Wellness
Macy's2.71×Shopping
Beauty1.75×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Eye shadow5.54×Beauty & Wellness
Eyelash4.01×Beauty & Wellness
ULTA Beauty3.39×Beauty & Wellness
Eye liner5.37×Beauty & Wellness
Hair products2.17×Beauty & Wellness
Sephora2.76×Shopping
Fashion Nova3.39×Shopping
Beverages1.74×Food & Beverages
Movies1.51×Movies & TV
Natural skin care3.88×Beauty & Wellness
Foundation (cosmetics)5.6×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maybelline audience
TraitClusterScore
Luxury OrientationPREMIUM3.77
SustainabilityBALANCE1.6
Early Adopter MentalityPOWER1.46
Design AffinityPREMIUM1.46
DIY MentalityTHRILL1.36
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Maybelline
CountryShare
United States17.4%
India10.2%
United Kingdom4.6%

See Maybelline audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Maybelline have in United States?

Maybelline has an estimated audience of 4,054,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Maybelline fans?

84.4% of Maybelline fans are female, 15.6% are male, with an average age of 30.9 years.

Which brands do Maybelline fans like most?

Maybelline fans show strongest brand affinity for Euphoria (2.16×), Rhianna (singer) (6.94×), and Food and drink (1.7×) over the country average.

Where do Maybelline fans live in United States?

Maybelline fans in United States are most concentrated in California (reach 630,100), Texas (reach 566,387), and Florida (reach 317,389). These three regions account for the largest share of the active audience.

What other brands do Maybelline fans also like?

Beyond Maybelline itself, the audience over-indexes on Rhianna (singer) (6.94×), Food and drink (1.7×), Mobile payment (7.34×), and Personal care (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maybelline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.