Maybelline Audience in Germany

Demographics of Maybelline fans

Audience persona

The typical Maybelline fan in Germany is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Makeup brush.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Maybelline audiences in other countries

• Maybelline — United States
• Maybelline — United Kingdom
• Maybelline — France
• Maybelline — Italy
• Maybelline — Spain
• Maybelline — Brazil
• Maybelline — Japan
• Maybelline — South Korea
• Maybelline — India

More Cosmetics audiences in Germany

• Cosmetics (20,134,028)
• Eyelash (4,587,913)
• Permanent makeup (4,582,271)
• Makeup Tutorials (3,724,442)
• Mascara (3,662,873)

Frequently asked questions

How many fans does Maybelline have in Germany?

Maybelline has an estimated audience of 1,049,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Maybelline fans?

87.7% of Maybelline fans are female, 12.3% are male, with an average age of 35.2 years.

Which brands do Maybelline fans like most?

Maybelline fans show strongest brand affinity for Makeup brush (5.58×), Eye liner (5.03×), and Eye shadow (4.65×) over the country average.

Where do Maybelline fans live in Germany?

Maybelline fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,494), Bayern (reach 187,779), and Baden-Württemberg (reach 157,138). These three regions account for the largest share of the active audience.

What other brands do Maybelline fans also like?

Beyond Maybelline itself, the audience over-indexes on Eye liner (5.03×), Eye shadow (4.65×), Sephora (3.87×), and Beauty tips (5.76×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maybelline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.