A data profile of the people who buy, follow and care about Fairy godmother in United States — modelled from more than twelve digital signal sources. Fairy godmother has an estimated audience of 1,375,330 people in United States.
The average Fairy godmother fan in United States is 36.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include IKEA, Children's clothing, Target Corporation, with strongest over-indexing on IKEA (2.04× the country average).
Demographically, the Fairy godmother audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fairy godmother fan in United States is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Fairy godmother profile in United States.
88.7% are female, 11.3% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 88.7% |
| Male | 11.3% |
| Average age | 36.8 |
| Estimated audience size | 1,375,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Fairy godmother audience comes from United States.
| Country | Share |
|---|---|
| United States | 62.3% |
| United Kingdom | 15.0% |
| Mexico | 9.9% |
Where the Fairy godmother audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Delaware | ~6K | 1.71× | |
| 02 | Ohio | ~60K | 1.37× | |
| 03 | Utah | ~20K | 1.35× | |
| 04 | California | ~200K | 1.31× | |
| 05 | Louisiana | ~20K | 1.13× | |
| 06 | Alabama | ~20K | 1.09× | |
| 07 | Florida | ~100K | 1.08× | |
| 08 | Tennessee | ~30K | 1.07× | |
| 09 | Mississippi | ~10K | 1.07× | |
| 10 | Idaho | ~7K | 1.06× | |
| 11 | Texas | ~100K | 1.05× | |
| 12 | Kentucky | ~20K | 1.05× | |
| 13 | Virginia | ~30K | 1.04× | |
| 14 | Kansas | ~10K | 1.04× | |
| 15 | Arkansas | ~10K | 1.03× | |
| 16 | Arizona | ~30K | 1.02× | |
| 17 | Oregon | ~20K | 1.02× | |
| 18 | Hawaii | ~6K | 1.02× | |
| 19 | Georgia | ~40K | 1.01× | |
| 20 | Indiana | ~30K | 1.01× | |
| 21 | West Virginia | ~6K | 1.01× | |
| 22 | Oklahoma | ~20K | 1.00× | |
| 23 | Nevada | ~10K | 1.00× | |
| 24 | Alaska | ~3K | 0.99× | |
| 25 | Illinois | ~40K | 0.98× | |
| 26 | Connecticut | ~10K | 0.98× | |
| 27 | Pennsylvania | ~40K | 0.97× | |
| 28 | North Carolina | ~40K | 0.97× | |
| 29 | South Carolina | ~20K | 0.97× | |
| 30 | Missouri | ~20K | 0.96× | |
| 31 | Nebraska | ~7K | 0.96× | |
| 32 | Rhode Island | ~4K | 0.96× | |
| 33 | New Mexico | ~7K | 0.95× | |
| 34 | Washington | ~30K | 0.94× | |
| 35 | North Dakota | ~3K | 0.94× | |
| 36 | Vermont | ~2K | 0.94× | |
| 37 | New York | ~70K | 0.93× | |
| 38 | Iowa | ~10K | 0.93× | |
| 39 | Maine | ~5K | 0.93× | |
| 40 | Washington, District of Columbia | ~4K | 0.93× | |
| 41 | Michigan | ~30K | 0.92× | |
| 42 | New Jersey | ~30K | 0.92× | |
| 43 | Massachusetts | ~20K | 0.92× | |
| 44 | New Hampshire | ~5K | 0.92× | |
| 45 | South Dakota | ~3K | 0.92× | |
| 46 | Maryland | ~20K | 0.91× | |
| 47 | Colorado | ~20K | 0.90× | |
| 48 | Montana | ~3K | 0.90× | |
| 49 | Wisconsin | ~20K | 0.88× | |
| 50 | Minnesota | ~20K | 0.88× |
The strongest cross-interests of the Fairy godmother audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disney Princess | Kids & Family | 3.72× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.92× | ||
| 03 | Anne Hathaway | Movies & TV | 2.83× | ||
| 04 | Children's clothing | Fashion & Accessoires | 2.78× | ||
| 05 | Lego | Kids & Family | 2.67× | ||
| 06 | Britney Spears | Music & Radio | 2.27× | ||
| 07 | Microwave oven | Home & Garden | 2.20× | ||
| 08 | H&M | Shopping | 2.05× | ||
| 09 | IKEA | Home & Garden | 2.04× | ||
| 10 | Discount stores | Shopping | 1.94× | ||
| 11 | Disneyland | Travel & Leisure | 1.81× | ||
| 12 | ULTA Beauty | Beauty & Wellness | 1.73× | ||
| 13 | TMZ | Internet & Social Media | 1.72× | ||
| 14 | Shopping malls | Shopping | 1.71× | ||
| 15 | Etsy | Fashion & Accessoires | 1.69× | ||
| 16 | Pizza Hut | Food & Beverages | 1.62× | ||
| 17 | Bakery | Food & Beverages | 1.58× | ||
| 18 | Target Corporation | Shopping | 1.56× | ||
| 19 | Panera Bread | Food & Beverages | 1.55× | ||
| 20 | Theme parks | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.61× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Risk Appetite | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.84× |
Fairy godmother has an estimated audience of 1,375,330 people in United States, concentrated in California and Texas.
88.7% of Fairy godmother fans are female, 11.3% are male, with an average age of 36.8 years.
Fairy godmother fans show strongest brand affinity for IKEA (2.04×), Children's clothing (2.78×), and Target Corporation (1.56×) over the country average.
Fairy godmother fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fairy godmother itself, the audience over-indexes on Children's clothing (2.78×), Target Corporation (1.56×), Britney Spears (2.27×), and Lego (2.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fairy godmother. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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